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SitourUSA Overview 2014 2015
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SitourUSA Overview 2014 2015


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SitourUSA is part of a multimedia advertising network at over 1000 ski resorts around the world. For brands that want to get 'em while they're happy ... and efficiently reach 20 million upscale, …

SitourUSA is part of a multimedia advertising network at over 1000 ski resorts around the world. For brands that want to get 'em while they're happy ... and efficiently reach 20 million upscale, active spenders who are uniquely receptive to their message ... because you can't beat a positive frame of mind in an uncluttered environment!

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  • 1. Advertise Where They Play 2014 - 2015 Overview and Media Kit - 195 Hurley Ave - Kingston, NY, 12401 - 845.331.9000 - 1
  • 2. Receptivity In Advertising: Even at 8 years old you knew it was better to ask for something when your parents were in a good mood... Give your brand the same opportunity for success. MINDS OPEN ON THE MOUNTAIN. 2
  • 3. Introducing Sitour USA Over forty-years ago Sitour pioneered a novel way of reaching active consumers. We leverage the popularity of ski resorts and their millions of yearly visitors to develop a unique media package at the best resort focal points of attention – waiting at the ski lifts, looking at the maps, during lunch, etc… From highly-targeted local campaigns to national exposure, we can feature your brand and products in the right locations for the lowest cost. “Sitour” is French for Signature Touriste … Signage for Tourists. So, our mission has always been to help people get around the big, beautiful ski resorts so they have more fun with friends, family, and nature. We invite you and your Brands to join us! 3
  • 4. Client Relationships 4
  • 5. Choose your target resorts • One resort / Multiple • Regional / National Great exposure and value • 100+ resorts • >20-million annual visitors • 5,000 ad locations • >5-billion impressions Resort Network 5
  • 6. Demographics – Upscale, educated, balanced, professionals, families Occupation Gender Age Education Status Income Prof./Managerial 46% Owner 26% Male 64% Female 36% Kids/Teens 5-17 26% Young Adults 18-34 44% Adults 35-54 26% 55+ 4% College Graduate 66% Post-Graduate Work 29% In College 9% Students 12% Singles 27% Married, No Kids 11% Households w/Kids 50% Empty Nesters 12% Sitour Market United States Average $85,000 $50,054 <$50,000 28% 50% $50k - $100k 24% 29% $100k - $200k 29% 17% $200k+ 19% 4% Sources: SIA (Ski Industries of America) Nielsen, NSAA (National Ski Area Association US Census Bureau 2011 6
  • 7. Outdoor Upscale Active Consumers – Actually reach them at their best Multi-sport • Participants going from one season and activity to another Affluent* • 29% = $100,000 to $199,999 (vs. 16% of U.S. households) • 19% = incomes > $200,000 (vs. 3% U.S. households). Accessible • Ski resorts offer a unique opportunity for advertising in a positive and uncluttered area. * National Ski Areas Association and US Census Bureau 7
  • 8. Our Media Network – Extend your reach to where they are looking Highly Visible • Large format print • LED Digital Strategically Located • Natural gathering points • Inside and outside Effective for all Communication • Brand Communication • Detailed, call to action • Dynamic Messaging 8
  • 9. High visibility media, positioned at key locations that carry your brand message, and engage consumers when they are in their favorite surroundings – the mountains. Panorama Map Displays • Premier focal point of every resort • Located throughout resort in on-slope gathering and conversation locations Lift Corral Displays • Maximum exposure and long viewing times • Multiple repeat views as guest return to the lift and regroup with friends LED Digital Media • Stand out with bright, eye-catching LED displays • Capable of live, dynamic video, still and slide format • Create custom 15-second digital advertising Brand Media 9
  • 10. Print media that invites involvement throughout their day and season. Rack and poster displays broadcast a brand message from afar and a call-to-action up close. Poster Displays • Located at key guest service locations • Large format medium offers ample area for communication Ski Rack Displays • Your advertisement becomes a location reminder for equipment and meeting points • Double-sided creative is seen from any angle Call-to-action Media 10
  • 11. Mobile interactions, experiential marketing, sampling events, etc. 11
  • 12. SOS Season Of Safety – SOS all day … every Season On-site activation team for promotions & lead generation 5000 print locations Across 100+ resorts Fun call-to-action campaigns like scavenger hunts & mobile engagement with Beacons Interactive product showcase, experiential rewards & branded Safety village Signature amenities through anchor sponsors, digital partners, after parties & VIP packages | 195 Hurley Avenue Kingston, NY 12401 | (845) 331-9000 12
  • 13. Pacific West # of LED'S Boreal CA P Diamond Peak NV P 1 Kirkwood CA P 1 Mountain High CA P MT Shasta Ski Park CA P 3 Northstar-at-Tahoe CA P 5 Royal Gorge CA P Sierra-At-Tahoe CA P 1 Sugar Bowl CA P 2 China Peak CA F-H Dodge Ridge CA F-H Donner Ski Ranch CA F-H MT Spokane WA F-H Soda Springs CA F-H Willamette Pass OR F-H Northeast # of LED'S Belleayre NY P 2 Bretton Woods NH P 3 Bristol NY P 1 Bromley VT P 2 Cranmore NH P 2 Greek Peak NY P 1 Gunstock NH P 1 Hunter NY P 3 Jay Peak VT P 1 Jiminy Peak MA P Kissingbridge NY P 2 Mountain Creek NJ P 2 Nashoba Valley MA P 2 Okemo VT P 4 Peak N Peek Resort NY P Smuggler's Notch VT P 3 Stratton VT P 4 Swain NY P Wachusett MA P 3 Waterville Valley NH P Black Mountain NH F-H Bolton Valley VT F-H Catamount NY F-H Crotched Mountain NH F-H Darthmouth Skiway NH F-H Mohawk Mountain CT F-H Mt. Abram ME F-H Saddleback ME F-H Ski Bradford MA F-H Ski Sundown CT F-H Song Mountain NY F-H Titus Mountain NY F-H Wildcat NH F-H Plattekill NY F-H Midwest # of LED'S Afton Alps MN P 1 Boston Mills OH P Brandywine OH P Chestnut Mountain IL P 1 Crystal Mountain MI P 2 Snow Creek MO P 1 Wilmot Mountain WI P Alpine Valley MI F-H Alpine Valley OH F-H Mad River OH F-H MT Kato MN F-H Paoli Peaks IN F-H Ski Snowstar IL F-H Snow Trails OH F-H Tyrol Basin WI F-H Welch Village MN F-H Mid-Atl / SE # of LED'S Beech Mountain NC P Big Boulder PA P 1 Camelback PA P 4 Jack Frost PA P 1 Montage Mtn. PA P Roundtop PA P 1 Shawnee PA P 1 Snowshoe / Silvercreek WV P Sugar Mountain NC P 3 Whitetail PA P 1 Wintergreen VA P 7 Appalachian Ski Mt NC F-H Bryce Mountian VA F-H Hidden Valley PA F-H Massanutten VA F-H Ober Gatlinburg TN F-H Wolf Ridge NC F-H Timberline WV F-H Winterplace WV F-H Rocky Mountain # of LED'S Angel Fire NM P 1 Bogus Basin ID P 2 Brian Head UT P 1 Brundage ID P 2 Loveland Basin CO P 1 Schweitzer Mountain ID P 2 Snowbird UT P 1 Beaver Mt. UT F-H Lookout Pass ID F-H Red Lodge Mountain MT F-H Red River NM F-H Sandia Peak NM F-H Silver Mt. ID F-H Ski Santa Fe NM F-H Snow Bowl MT F-H Sunlight Mountain CO F-H Terry Peak SD F-H P=Premium Resort Network Resort F-H=Family Resort 13
  • 14. Minds Open On The Mountain. Join us! 14