Selling Out!<br />David Cutler<br />www.EatMedia.com<br />
2<br />How Do You Feel About Selling?<br />
3<br />Inspiration From Ideas<br />
$ellingOut!<br />Sales and Marketing secrets to earn more deals<br />with corporations, sponsors, partners, investors.<br ...
Strategic Sweet Spot<br />Sweet<br />Spot<br />
SWOT = A brutally honest assessment<br />Strengths- Unique Value Proposition<br />Weaknesses– and the plan to solve them<b...
Personality<br />
Be Clear Or Be Gone<br />Transparency<br />
USP – Unique Selling Proposition<br />What are you best at?<br />Sell the value (not the features)<br />Own THEIR “why?”<b...
Your value … visually<br />
Clarity in a Picture<br />
Big Picture<br />
Simpler The Better<br />
Research<br />Website<br />Linkedin<br />FB, Twitter<br />Events<br />Call them<br />Store?<br />
Netweaving<br />
Pitch PitchPitch<br />1) Practice<br />2) Tweak<br />3) Practice<br />
Content For Results<br />Awareness <br />Interest <br />Decision <br />Action <br />Retention<br />
Jump On!<br />
Your prospect target has BANT<br /><ul><li>Budget
Authority
Need
Timing</li></li></ul><li>Have Only One Goal<br />Get the next meeting with the decision-maker<br />Understand what they ne...
Relax… it shows<br />Good deals are for both sides<br />Believe in the Sweet Spot<br />Don’t be needy or exaggerate<br />S...
Listen<br />
Prepare to React<br />Quick Wins<br />Quick Fails<br />Set-up systems to win<br />Technology Platforms<br />Approval proce...
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Selling out! c

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Sales and Marketing secrets to win more deals
with corporations, sponsors, partners, investors.

Know what you REALLY offer.
Focus ONLY on prospects that need that.

Published in: Business, Technology
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Selling out! c

  1. 1. Selling Out!<br />David Cutler<br />www.EatMedia.com<br />
  2. 2. 2<br />How Do You Feel About Selling?<br />
  3. 3. 3<br />Inspiration From Ideas<br />
  4. 4. $ellingOut!<br />Sales and Marketing secrets to earn more deals<br />with corporations, sponsors, partners, investors.<br /> <br />1 - Know what you REALLY offer.<br />2 - Focus ONLY on prospects that need that.<br /> <br />
  5. 5.
  6. 6. Strategic Sweet Spot<br />Sweet<br />Spot<br />
  7. 7. SWOT = A brutally honest assessment<br />Strengths- Unique Value Proposition<br />Weaknesses– and the plan to solve them<br />Opportunities– For Company and market<br />Threats– For prospect’s time and budget<br />
  8. 8. Personality<br />
  9. 9. Be Clear Or Be Gone<br />Transparency<br />
  10. 10. USP – Unique Selling Proposition<br />What are you best at?<br />Sell the value (not the features)<br />Own THEIR “why?”<br />
  11. 11. Your value … visually<br />
  12. 12. Clarity in a Picture<br />
  13. 13. Big Picture<br />
  14. 14. Simpler The Better<br />
  15. 15. Research<br />Website<br />Linkedin<br />FB, Twitter<br />Events<br />Call them<br />Store?<br />
  16. 16.
  17. 17.
  18. 18. Netweaving<br />
  19. 19.
  20. 20. Pitch PitchPitch<br />1) Practice<br />2) Tweak<br />3) Practice<br />
  21. 21. Content For Results<br />Awareness <br />Interest <br />Decision <br />Action <br />Retention<br />
  22. 22. Jump On!<br />
  23. 23. Your prospect target has BANT<br /><ul><li>Budget
  24. 24. Authority
  25. 25. Need
  26. 26. Timing</li></li></ul><li>Have Only One Goal<br />Get the next meeting with the decision-maker<br />Understand what they need.<br />Earn your steps through their process<br />
  27. 27. Relax… it shows<br />Good deals are for both sides<br />Believe in the Sweet Spot<br />Don’t be needy or exaggerate<br />Say: “I don’t need this deal, unless…”<br />
  28. 28. Listen<br />
  29. 29. Prepare to React<br />Quick Wins<br />Quick Fails<br />Set-up systems to win<br />Technology Platforms<br />Approval processes<br />
  30. 30.
  31. 31. 8 Points<br />Know what you REALLY offer.<br />Focus on prospects that need that.<br />Believe in the Sweet Spot<br />Uniqueness of value<br />Clarity of message<br />Focus on their process<br />Prepare to win<br />Have fun<br />
  32. 32. Thank You!<br />www.EatMedia.com<br />David Cutler<br />617-331-7852<br />dcutler@eatmedia.com<br />CreativeBusinessDevelopment.com<br />

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