Presentation Slides For 5 28 Breakfast

North Shore Technology Council
5/28/2008
Social Networking on the Web for Your Business
and as a Business
Today’s Moderator: David Cutler , Business Developer,
Oasis Technology Partners
Today’s Panelists:
Chris Brogan , Social Media Strategy & Technology Expert
Mark Doerschlag , Internet Entrepreneur and Online Community Hub
Jim Dowd, Web Entrepreneur
David Evans , Social Media Expert
www.NSTC.org

About the NSTC
Mission - Build a community for interaction, collaboration and advancement of technology business in Massachusetts' north-of-Boston region.
Vision – To be recognized as a leading forum for fostering high technology businesses in northeastern Massachusetts.

Volunteer Opportunities
Programs Committee
Membership Committee
Sponsorship Committee
IT Committee

Corporate Sponsors

TODAY’S SPONSOR

North Shore Technology Council Social Networking www.NSTC.org www.CreativeBusinessDevelopment.com

3 things Participate and engage Harness for efficiency Evolve your mind and your business

Managing Networks in Your Business Before After Uncover networks Empower relationships to connect directly Improve efficiency

Liljeros 2006 ?? Swedish Hip Hop

www.Linkedin.com

Lots of Discussion

New Way of Thinking

Crossing The Chasm

Ye olde method: top down Unskilled labor Artisan, management Rulers leadership

Maximize expertise and creativity Guide, approve, fund Maximize productivity minimize costs C-Suite Management line

Mobility between management and leadership communication between the line and the rest of the org

Social networks are:
Creating and maintaining valuable connections between users
They are NOT the product themselves
Social Networks are capable of massive levels of cooperative efficiency as yet never experienced in the whole of human history

Crowd-Sourcing

Types of social networks
Pure-play social networks
Social network Hybrid
Passion-based social networks

What does Lego make?
Little plastic bricks, right?

How Lego became a social network
In 1998 Lego released Mindstorms Robotics Targeted at 8-13 year olds
Our proprietary code is loose on the Internet! We must stop them!!!
But limiting creativity is against everything Lego stands for!!!

The lesson :
Lego found smart people outside their organization who would do their work for free
Lego encouraged and incentivized the best of those people, bringing them inside

Fine…that’s Legos. So what?

Prosper.com

A notable failure
Wal-Mart’s cool site for cool kids!
Shut down after just 10 weeks
Kids could come, upload photos of and talk about Wal-Mart Products!
None did

Social Networks- the future
Anything that can be done by a
social network …
will be

Prepared meal social network

Meter Maid Warning Mobile Social Network 

Remote access app support marketplace Coming Summer 2008!!! www. helpguest .com

3 things Participate and engage Harness for efficiency Evolve your mind and your business

3 things (Detail): Think of ways to engage with people outside your organization Identify challenges your organization faces that outsiders would happily work on for an alternative source of compensation How will social networks challenge or enhance what your organization does?

Thank You.
Panelists:
Chris Brogan , Social Media Strategy & Technology Expert
Mark Doerschlag , Internet Entrepreneur and Online Community Hub
Jim Dowd, Mullen Account Manager
David Evans , Social Media Expert

Building a Better Platelet: Using Glycomics to
Enhance Stability and Reduce Risk
Guest Speakers:
Douglas Clibourn, President & CEO, ZymeQuest, Inc.
Karin Hoffmeister, MD, Associate Professor of Hematology, Brigham and Women’s Hospital
Friday, June 6, 2008
100 Cummings Center
Suite 221-E, Beverly
12:30 p.m .
First Friday Bioscience Seminar Series

Save the Date! NSTC Networking Event Acapulco’s Restaurant 900 Cummings Center, Beverly Thursday, June 12 , 2008 5:30 PM to 8:00 PM Sponsored by:

Save the Date! NEXT BUSINESS BREAKFAST Wednesday, June 25 , 2008 Peabody Marriott

Corporate Sponsors

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