North Shore Technology Council 5/28/2008 Social Networking on the Web for Your Business and as a Business Today’s Moderator: David Cutler , Business Developer, Oasis Technology Partners Today’s Panelists: Chris Brogan , Social Media Strategy & Technology Expert Mark Doerschlag , Internet Entrepreneur and Online Community Hub Jim Dowd, Web Entrepreneur David Evans , Social Media Expert www.NSTC.org

5/28/2008

Social Networking on the Web for Your Business

and as a Business

Today’s Moderator: David Cutler , Business Developer,

Oasis Technology Partners

Today’s Panelists:

Chris Brogan , Social Media Strategy & Technology Expert

Mark Doerschlag , Internet Entrepreneur and Online Community Hub

Jim Dowd, Web Entrepreneur

David Evans , Social Media Expert

About the NSTC Mission - Build a community for interaction, collaboration and advancement of technology business in Massachusetts' north-of-Boston region. Vision – To be recognized as a leading forum for fostering high technology businesses in northeastern Massachusetts.

Mission - Build a community for interaction, collaboration and advancement of technology business in Massachusetts' north-of-Boston region.

Vision – To be recognized as a leading forum for fostering high technology businesses in northeastern Massachusetts.

Volunteer Opportunities Programs Committee Membership Committee Sponsorship Committee IT Committee

Programs Committee

Membership Committee

Sponsorship Committee

IT Committee

Corporate Sponsors

TODAY’S SPONSOR

North Shore Technology Council Social Networking www.NSTC.org www.CreativeBusinessDevelopment.com

1976

3 things Participate and engage Harness for efficiency Evolve your mind and your business

Managing Networks in Your Business Before After Uncover networks Empower relationships to connect directly Improve efficiency

Liljeros 2006 ?? Swedish Hip Hop

www.Linkedin.com

Lots of Discussion

New Way of Thinking

Crossing The Chasm

Ye olde method: top down Unskilled labor Artisan, management Rulers leadership

Maximize expertise and creativity Guide, approve, fund Maximize productivity minimize costs C-Suite Management line

Mobility between management and leadership communication between the line and the rest of the org

Social networks are: Creating and maintaining valuable connections between users They are NOT the product themselves Social Networks are capable of massive levels of cooperative efficiency as yet never experienced in the whole of human history

Creating and maintaining valuable connections between users

They are NOT the product themselves

Social Networks are capable of massive levels of cooperative efficiency as yet never experienced in the whole of human history

Crowd-Sourcing

Types of social networks Pure-play social networks Social network Hybrid Passion-based social networks

Pure-play social networks

Social network Hybrid

Passion-based social networks

What does Lego make? Little plastic bricks, right?

Little plastic bricks, right?

How Lego became a social network In 1998 Lego released Mindstorms Robotics Targeted at 8-13 year olds Our proprietary code is loose on the Internet! We must stop them!!! But limiting creativity is against everything Lego stands for!!!

In 1998 Lego released Mindstorms Robotics Targeted at 8-13 year olds

Our proprietary code is loose on the Internet! We must stop them!!!

The lesson : Lego found smart people outside their organization who would do their work for free Lego encouraged and incentivized the best of those people, bringing them inside

Lego found smart people outside their organization who would do their work for free

Lego encouraged and incentivized the best of those people, bringing them inside

Fine…that’s Legos. So what?

Prosper.com

A notable failure Wal-Mart’s cool site for cool kids! Shut down after just 10 weeks Kids could come, upload photos of and talk about Wal-Mart Products! None did

Wal-Mart’s cool site for cool kids!

Shut down after just 10 weeks

Kids could come, upload photos of and talk about Wal-Mart Products!

None did

Social Networks- the future Anything that can be done by a social network … will be

Anything that can be done by a

social network …

will be

Prepared meal social network

Meter Maid Warning Mobile Social Network 

Remote access app support marketplace Coming Summer 2008!!! www. helpguest .com

3 things Participate and engage Harness for efficiency Evolve your mind and your business

3 things (Detail): Think of ways to engage with people outside your organization Identify challenges your organization faces that outsiders would happily work on for an alternative source of compensation How will social networks challenge or enhance what your organization does?

Thank You. Panelists: Chris Brogan , Social Media Strategy & Technology Expert Mark Doerschlag , Internet Entrepreneur and Online Community Hub Jim Dowd, Mullen Account Manager David Evans , Social Media Expert

Panelists:

Chris Brogan , Social Media Strategy & Technology Expert

Mark Doerschlag , Internet Entrepreneur and Online Community Hub

Jim Dowd, Mullen Account Manager

David Evans , Social Media Expert

Building a Better Platelet: Using Glycomics to Enhance Stability and Reduce Risk Guest Speakers: Douglas Clibourn, President & CEO, ZymeQuest, Inc. Karin Hoffmeister, MD, Associate Professor of Hematology, Brigham and Women’s Hospital Friday, June 6, 2008 100 Cummings Center Suite 221-E, Beverly 12:30 p.m . First Friday Bioscience Seminar Series

Building a Better Platelet: Using Glycomics to

Enhance Stability and Reduce Risk

Guest Speakers:

Douglas Clibourn, President & CEO, ZymeQuest, Inc.

Karin Hoffmeister, MD, Associate Professor of Hematology, Brigham and Women’s Hospital

Friday, June 6, 2008

100 Cummings Center

Suite 221-E, Beverly

12:30 p.m .

Save the Date! NSTC Networking Event Acapulco’s Restaurant 900 Cummings Center, Beverly Thursday, June 12 , 2008 5:30 PM to 8:00 PM Sponsored by:

Save the Date! NEXT BUSINESS BREAKFAST Wednesday, June 25 , 2008 Peabody Marriott

Corporate Sponsors