PodcampBoston2 Business Models

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This is a presentation made at PodcampBoston2 about the importance of Business Models that will sustain your social media projects

This is a presentation made at PodcampBoston2 about the importance of Business Models that will sustain your social media projects

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Transcript

  • 1. Business Models To Sustain The Fun!
    • David Cutler
    • 617-331-7852
    • [email_address]
    Creative Business Development .com
  • 2. How Do You Think About Your Business Model?
  • 3. Inspiration From Information
  • 4. Know The Rules To Break Them
  • 5. Quadrants Rule to Assess Many Options
  • 6. Consider Your Big Picture for Ideas
  • 7. Where The Money Is Going … Near You?
    • 1) Device and Equipment – Dell, HP, Nokia, PS3 … Mic, amp
    • 2) Internet Access – Comcast, Verizon …Multiple points
    • 3) Applications - Purchase and Subscription
    • 4) Implementation and integration – Enterprise, SaaS, Training
    • 5) Advertising – National, Local – Revenue Sharing
    • 6) Transactions – General, Vertical, Now (your own Investors)
    • 7) Analysis - Research and insight
  • 8. Basic Business Model
    • Start with the value you offer your customers
  • 9. Not So Basic Business Model
  • 10. Definitions
  • 11. Growing Opportunity
  • 12. You Are In The Right Market
  • 13. We Trust Each Other Most – So…?
  • 14. The Tide is Rising – How Do You Navigate?
  • 15. Evolution of Online Advertising • 1996 - Web Sites • 1998 - Display • 2000 - Search • 2002 - Contextual • 2004 - Exchanges • 2005 - Lead Gen • 2006 - Behavioral • 2008 - Social …?
  • 16. Crowd Sourcing With Revenue $haring
  • 17. How do you Build A Brand Now?
  • 18. Distractions - Competitors - Partners - Customers
  • 19. Forces on your Business Model
  • 20. Consumer Priorities Shifting
  • 21. Demographics Flowing
  • 22. Acquisition and Revenue Opportunities
  • 23. Inspiration From Information
  • 24. Thank You – Now Go Get It
    • David Cutler
    • 617-331-7852
    • [email_address]
    Creative Business Development .com