Business Models To Sustain The Fun! David Cutler 617-331-7852 [email_address] Creative Business Development .com

David Cutler

617-331-7852

[email_address]

How Do You Think About Your Business Model?

Inspiration From Information

Know The Rules To Break Them

Quadrants Rule to Assess Many Options

Consider Your Big Picture for Ideas

Where The Money Is Going … Near You? 1) Device and Equipment – Dell, HP, Nokia, PS3 … Mic, amp 2) Internet Access – Comcast, Verizon …Multiple points 3) Applications - Purchase and Subscription 4) Implementation and integration – Enterprise, SaaS, Training 5) Advertising – National, Local – Revenue Sharing 6) Transactions – General, Vertical, Now (your own Investors) 7) Analysis - Research and insight

1) Device and Equipment – Dell, HP, Nokia, PS3 … Mic, amp

2) Internet Access – Comcast, Verizon …Multiple points

3) Applications - Purchase and Subscription

4) Implementation and integration – Enterprise, SaaS, Training

5) Advertising – National, Local – Revenue Sharing

6) Transactions – General, Vertical, Now (your own Investors)

7) Analysis - Research and insight

Basic Business Model Start with the value you offer your customers

Start with the value you offer your customers

Not So Basic Business Model

Definitions

Growing Opportunity

You Are In The Right Market

We Trust Each Other Most – So…?

The Tide is Rising – How Do You Navigate?

Evolution of Online Advertising • 1996 - Web Sites • 1998 - Display • 2000 - Search • 2002 - Contextual • 2004 - Exchanges • 2005 - Lead Gen • 2006 - Behavioral • 2008 - Social …?

Crowd Sourcing With Revenue $haring

How do you Build A Brand Now?

Distractions - Competitors - Partners - Customers

Forces on your Business Model

Consumer Priorities Shifting

Demographics Flowing

Acquisition and Revenue Opportunities

Inspiration From Information

Thank You – Now Go Get It David Cutler 617-331-7852 [email_address] Creative Business Development .com

David Cutler

617-331-7852

[email_address]