PodcampBoston2 Business Models
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PodcampBoston2 Business Models

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This is a presentation made at PodcampBoston2 about the importance of Business Models that will sustain your social media projects

This is a presentation made at PodcampBoston2 about the importance of Business Models that will sustain your social media projects

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PodcampBoston2 Business Models PodcampBoston2 Business Models Presentation Transcript

  • Business Models To Sustain The Fun!
    • David Cutler
    • 617-331-7852
    • [email_address]
    Creative Business Development .com
  • How Do You Think About Your Business Model?
  • Inspiration From Information
  • Know The Rules To Break Them
  • Quadrants Rule to Assess Many Options
  • Consider Your Big Picture for Ideas
  • Where The Money Is Going … Near You?
    • 1) Device and Equipment – Dell, HP, Nokia, PS3 … Mic, amp
    • 2) Internet Access – Comcast, Verizon …Multiple points
    • 3) Applications - Purchase and Subscription
    • 4) Implementation and integration – Enterprise, SaaS, Training
    • 5) Advertising – National, Local – Revenue Sharing
    • 6) Transactions – General, Vertical, Now (your own Investors)
    • 7) Analysis - Research and insight
  • Basic Business Model
    • Start with the value you offer your customers
  • Not So Basic Business Model
  • Definitions
  • Growing Opportunity
  • You Are In The Right Market
  • We Trust Each Other Most – So…?
  • The Tide is Rising – How Do You Navigate?
  • Evolution of Online Advertising • 1996 - Web Sites • 1998 - Display • 2000 - Search • 2002 - Contextual • 2004 - Exchanges • 2005 - Lead Gen • 2006 - Behavioral • 2008 - Social …?
  • Crowd Sourcing With Revenue $haring
  • How do you Build A Brand Now?
  • Distractions - Competitors - Partners - Customers
  • Forces on your Business Model
  • Consumer Priorities Shifting
  • Demographics Flowing
  • Acquisition and Revenue Opportunities
  • Inspiration From Information
  • Thank You – Now Go Get It
    • David Cutler
    • 617-331-7852
    • [email_address]
    Creative Business Development .com