How Do You Think About Money?

Inspiration From Information

New Way of Thinking

traction v. friction 3x overvalue of your own product -3x value of your product v. installed base

The Right Thing

Forces on your Business Model

Basic Business Model Start with the value you offer your customers

Start with the value you offer your customers

Quadrants Rule to Assess Many Options

Consider Your Big Picture for Ideas

Distractions - Competitors - Partners - Customers

Evolution of Online Advertising • 1996 - Web Sites • 1998 - Display • 2000 - Search • 2002 - Contextual • 2004 - Exchanges • 2005 - Lead Gen • 2006 - Behavioral • 2008 - Social …?

Crowd Sourcing With Revenue $haring

What does Lego make? Little plastic bricks, right?

Little plastic bricks, right?

The lesson : Lego found smart people outside their organization who would do their work for free Lego encouraged and incentivized the best of those people, bringing them inside

Lego found smart people outside their organization who would do their work for free

Lego encouraged and incentivized the best of those people, bringing them inside

Remote access app support marketplace www. HelpGuest .com

Inspiration From Information

Thank You! Find This at Eatmedia.com David Cutler Taller One Oasis Jim Dowd Smarter One HelpGuest