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Nstc social media dec 2010

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NSTC Breakfast Program December 1 st , 2010 The 2 definitions for your Social Media “ROI”… Return On Investment and your Risk Of Inactivity . www.NSTC.org

NSTC Breakfast Program December 1 st , 2010 The 2 definitions for your Social Media “ROI”… Return On Investment and your Risk Of Inactivity . www.NSTC.org

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  • Name a big, successful brand or an industry, there are LOTS of firms using social media. The number that are doing it successfully are smaller, but they’re out there.
  • one way … out
  • They have the power and control now so invite them to come learn/see/engage.
  • My home page - thanks to Steve Garfield and some other folks with whom I spoke - is a collection of some of the content I create. Two audio podcasts, a video show, 20 blogs, some corporate writing, a bunch of advertising and marketing writing, a published book, and a novel that’s sitting at home in need of editing.
  • Content is storytelling. To anyone. Friends, neighbors, bartenders, customers, investors.
  • Transcript

    • 1. NSTC Breakfast Program December 1st , 2010 The 2 definitions for your Social Media “ROI”… Return On Investment and your Risk Of Inactivity. www.NSTC.org
    • 2. 3 Forms of Media: Own Buy Earn 2 Reasons to Participate: Opportunity Obligation 1 Most Important: Content
    • 3. Photo from James Cridland's photostream on Flickr - Creative Commons. Flickr.com/photos/jamescridland YOU
    • 4. OLD MARKETING PRODUCT PACKAGING DISTRIBUTION CRM ADVERTISING CONSUMER
    • 5. NEW MARKETING PRODUCT PACKAGING DISTRIBUTION ADVERTISING CONSUMER CRM
    • 6. 8 = 500 million users – Personal, Global 50% daily | 25 Billion pieces of content shared monthly (web links, news stories, blog posts, notes, photo albums, “Messaging”, more.) = 70 million members - Biz Brand/Updating 150 industries | 200 countries | New member every second = 55 million daily tweets – Live pointers 300,000 sign up daily | 180 million unique monthly visitors = 2 billion viewed daily – Easy Everything 24 hrs worth of video uploaded every minute SOME NUMBERS
    • 7. 9 SOCIAL MEDIA… B2C B2B P2P Your Prospects and Influencers Are ALREADY Talking About You Listen, Learn, Join, and Encourage the conversations Tell Your Real Story Create Content They Want = “Inbound Marketing”
    • 8. The NSTC Community
    • 9. Your Trainers Todd Van Hoosear • Professional communicator and technologist with 20 years in the technology sector and 10 years of corporate and agency PR and marketing • Founding Member, Board of Directors, Social Media Club • Fellow, Society for New Communications Research • www.ItsFreshGround.com
    • 10. David Cutler The Magic is Between Sales and Marketing • CreativeBusinessDevelopment.com • Business Development across Media with 20 years experience increasing exposure and revenue for corporations and the startups they fear … and need • Internet Pioneer and Founder of the still helpful Webopedia.com • Fan and critic of all media at www.EatMedia.com
    • 11. It’s about the Story You Tell
    • 12. Low Cost + High Creativity
    • 13. The Social Organization Fresh Ground, Inc.Fresh Ground, Inc. A New Model Ideate Flickr image uploaded by Caveman (Kickin' 66 with Pete Zarria) Shared under Creative Commons Attribution-No Derivative Works 2.0 Generic License Share Flickr image uploaded by Ed Yourdon Shared under Creative Commons Attribution-Share Alike 2.0 Generic License Listen Flickr image uploaded by andronicusmax Shared under Creative Commons Attribution 2.0 Generic License Change Flickr image uploaded by adam*b Shared under Creative Commons Attribution 2.0 Generic License
    • 14. The Four Cs Fresh Ground, Inc.Fresh Ground, Inc. Content  Community  Conversation  Conversion Old Newspaper Flickr image uploaded by ShironenoEuro[busy] Shared under Creative Commons Attribution 2.0 Generic License The Crowd Kiss Flickr image uploaded by hipposrunsuperfast.com Shared under Creative Commons Attribution 2.0 Generic License Conversation, NYC, 1970 Flickr image uploaded by eye2eye Shared under Creative Commons Attribution-NoDerivs 2.0 Generic License Pele Sorg Flickr image uploaded by CJ Sorg Shared under Creative Commons Attribution-ShareAlike 2.0 Generic License
    • 15. Good News / Bad News Risk of Inactivity Examples Return on Investment Surprises 19 Measurement Flickr image uploaded by whoswho Shared under Creative Commons Attribution-NonCommercial-NoDerivs 2.0 Generic License http://www.instituteforpr.org/digest_entry/the_barcelona_declarati on_of_research_principles/amecorg.com
    • 16. ROI: Measuring Return on Investment 20 • Balanced Scorecard Approach • Financial • Customer • Internal Processes • Learning & Growth • Forrester’s Approach • Financial: Has revenue or profit increased or costs decreased? • Digital: Has the company enhanced its owned and earned digital assets? • Brand: Have consumer attitudes about the brand improved? • Risk Management: Is the organization better prepared to note and respond to attacks or problems that affect reputation?
    • 17. Investment of one person @ ½ hr day = ($15k/yr) ROI = $100,000 annual billings
    • 18. Investment of one person @ ½ hr day = ($15k/yr) ROI = $50,000 annual billings Follow us @mfacpa
    • 19. The Right Tools and Platforms
    • 20. Thank You NSTC Community! Next Steps: Find this presentation and Contact us for a Custom Session, Evaluation, and Recommendations at www.EatMedia.com

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