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MyHomeEnergyTips presentation and mobile marketing



Published in Business , Technology
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  • 1. MyHomeEnergyTips
    • Using the Smartphone to Help
    • People Make Better Choices
  • 2.
    • MyHomeEnergyTips - - is a smartphone application that helps consumers make better choices about energy usage in their home.
    • You can provide your community a custom-branded version that helps them save money and earth’s resources while sharing your latest and most relevant information, projects, and products.
  • 3. Ballast Lane Applications
    • Design, Development, and App Publishing
    • Interactivity, Context, Multi-media
    • Education
    • Conservation
  • 4. What Works
    • Easy to use
    • Positive feedback
    • Trends over time
    WeightWatchers RunKeeper
  • 5. The App -
    • A money-saving solution
    • Helps fulfill energy conservation promise
    • Find your target audience
    • Earn the right to communicate
    • A Channel to more intensive interactions
  • 6. Recommendations Delivered When and Where They Matter
  • 7. Smart Choices with MyHomeEnergyTips
    • Home inventory, weather, energy cost, time of day, day of week
    • Dollars & carbon
    • Progress vs. pledge
    • “ Good Enough” Data
  • 8. Energy Conservation Marketplace Equipment No Equipment Home Upgrade Behavior Modification Home Energy Audits Smart Thermostats / Appliances / Etc. SmartPhone Based Browser Based Bill Based Smart Meters Interaction and Feedback
  • 9. The Magic of Mobile - Instant gratification to buy or engage - At the "highest points of desire" - Customer service with 1-click-to-call - Location of them and their goal - Easy connection with all other Media - Bar code scanning from any tag - Personalized incentives and alerts coupons, game-play, points ... etc.
  • 10. Ballast Lane Process
    • Customize application and infrastructure
    • Program development and branding
    • Marketing and education
    • Roll out and testing
    • Modification and support
  • 11.
    • Larry Ehrhardt
    • Founder, Ballast Lane Applications
    • (617) 233 - 8481
    • [email_address]
    • David Cutler
    • Partnerships
    • 617-331-7852
    • [email_address]