My homeenergytips presentation 2012
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My homeenergytips presentation 2012 Presentation Transcript

  • 1.  
  • 2. MyHomeEnergyTips
    • Using the Smart Phone to Help
    • People Make Better Choices
  • 3.
    • MyHomeEnergyTips is a smartphone application that easily helps consumers make better choices about energy usage in their home.
    • You can provide a custom-branded version that helps them save money and resources while sharing your latest and most relevant information and products.
  • 4. The App - MyHomeEnergyTips
    • A money-saving solution
    • Help fulfill energy conservation promise
    • Earn the right to communicate
    • Find your target audience
  • 5.
    • Mobile Applications
    • Design, Development, Publishing
    • www.ballastlane.com
    Ballast Lane Applications, LLC
  • 6. Your New Customer
  • 7. What Works in Mobile
    • Easy to use
    • Positive feedback
    • Trends over time
    WeightWatchers RunKeeper Citizens Connect
  • 8. It Takes A Village…
  • 9. The Magnificent 7 of Mobile
    • Anytime - All the time
    • Instant gratification to engage or buy
    • Discovery of user s goals … now
    • Customer service with 1-click-to-call
    • Scan and assess current location
    • Connect with other media
    • Personalized incentives and alerts
  • 10. The App - MyHomeEnergyTips
    • A money-saving solution
    • Help fulfill energy conservation promise
    • Earn the right to communicate
    • Find your target audience
  • 11. Recommendations Delivered When and Where They Matter
  • 12. Quick Setup
  • 13. Tracking Progress in User ’ s Terms
  • 14. Actions, Valuation, Feedback
    • Home inventory
    • Weather
    • Energy cost
    • Time of day
    • Day of week
    • Dollars & Carbon
  • 15. Energy Conservation Marketplace Equipment No Equipment Home Upgrade Behavior Modification Home Energy Audits Smart Thermostats / Appliances / Etc. SmartPhone Based Browser Based Bill Based Smart Meters Interaction and Feedback
  • 16. Ballast Lane Program
    • Customize application and infrastructure
    • Program development and branding
    • Marketing and education
    • Roll out and testing
    • Modification and support
  • 17.
    • www.MyHomeEnergyTips.com
        • Larry Ehrhardt
        • Founder, Ballast Lane Applications
        • 617- 233 - 8481
        • [email_address]
        • David Cutler
        • Partnerships
        • 617 - 331 - 7852
        • [email_address]
  • 18. PEW Survey of Smartphone Users
    • 35% - 58% of Americans have a smartphone. Who they are …
    • Young people - Those under the age of 45 are much more likely to own a smartphone. Leading the way are Americans age 25-34, with a whopping 58% owning smartphones.
    • "The financially well-off" – 51% of those who make over $75,000 per year are doing more with their smartphones
    • The college-educated - Attaining a degree at a college university makes you significantly more likely to own a smartphone. 49% of grads have one.
    • African-Americans and Latinos - 44%, well above the national average, own smartphones.
    See Full Report Here
  • 19.  
  • 20. By Age