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Recommendations Delivered When and Where They Matter
Tracking Progress in User ’ s Terms
Actions, Valuation, Feedback
Time of day
Day of week
Dollars & Carbon
Energy Conservation Marketplace Equipment No Equipment Home Upgrade Behavior Modification Home Energy Audits Smart Thermostats / Appliances / Etc. SmartPhone Based Browser Based Bill Based Smart Meters Interaction and Feedback
Ballast Lane Program
Customize application and infrastructure
Program development and branding
Marketing and education
Roll out and testing
Modification and support
Founder, Ballast Lane Applications
617- 233 - 8481
617 - 331 - 7852
PEW Survey of Smartphone Users
35% - 58% of Americans have a smartphone. Who they are …
Young people - Those under the age of 45 are much more likely to own a smartphone. Leading the way are Americans age 25-34, with a whopping 58% owning smartphones.
"The financially well-off" – 51% of those who make over $75,000 per year are doing more with their smartphones
The college-educated - Attaining a degree at a college university makes you significantly more likely to own a smartphone. 49% of grads have one.
African-Americans and Latinos - 44%, well above the national average, own smartphones.