EatMedia.com
Web Marketing
Inspiration & Actions
Our Business is
Our Client’s Business…
Thank You!
“A mind is like a parachute.
It doesn't work if it is not open.”
- Frank Zappa
The New Customer
10
ROI?
Return On Investment
Risk Of Inactivity
3 Forms of Media:
Own
Buy
Earn
2 Reasons to Participate:
Opportunity
Obligation
1 Most Important:
Content
Evolve…
Dave Armano+
Find and Focus on Your
Strategic Sweet Spot
14
Outbound Marketing
Inefficient Interruptions
InBound Marketing
Hubspot
Content is King – Context is Queen
> Manage the right message at the right time
> At the right places … Multi-channel & Mu...
Mobile… Duh.
Get Smart
SoLoMo
Times Square, NYC
Connecting Minds and Media
1. quick access with your own branded icons
2. alerts that come to you when you want them
3. instant one-click access to c...
Where is Your Mobile?
The Magnificent 7 of Mobile
1. Instant gratification to engage or buy
2. Discovery of users goals … now
3. Personalized in...
Employee Engagement
Community Powers Collaboration
• What are you doing to satisfy your employee's need for engagement?
• What data from your employees are you using to trac...
Modernize your approach
to corporate culture and
retain top talent
www.cooleaf.com
Engage. Reward. Retain.
Moneyball For Business
Self-Awareness…!
There is an App for That…
Support and Empower your Employees
5 New Things for “Why Now”
Employer Realization
Engaged community = More success
Employee Mindset
Millennials demand more ...
Wearable Tech and IoT
The Future Today
Got Milk?
Internet of Things
Wearable & IoT Validation
Marketing Budgets Going to:
• Social
• Virtual / Augmented Reality
• In-Car and OOH
• Streaming ...
Who?
Who is
Responsible?
a) You (know your rig)
b) Team
c) Friends
You (know your rig)
I hear, and I forget.
I see, and I remember.
I do, and I understand.
- Chinese Proverb
Change is a constant
bordering on chaos
Surround yourself with
people that help you
use these forces.
EatMedia or be Eaten
across the Connected Workforce
Direction From Data
What and When
51
David Cutler - The Magic is Between Sales and Marketing
Developing business across media with
over 20 years experience inc...
EatMedia Presentation at NXNS
EatMedia Presentation at NXNS
EatMedia Presentation at NXNS
EatMedia Presentation at NXNS
EatMedia Presentation at NXNS
EatMedia Presentation at NXNS
EatMedia Presentation at NXNS
EatMedia Presentation at NXNS
EatMedia Presentation at NXNS
EatMedia Presentation at NXNS
EatMedia Presentation at NXNS
EatMedia Presentation at NXNS
EatMedia Presentation at NXNS
EatMedia Presentation at NXNS
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EatMedia Presentation at NXNS

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David Cutler used these slides at the NXNS Digital media Conference to discuss a 30,000 foot view of the Web... and then swoop down into the weeds of tactics that business people can take action on and see immediate results of awareness and sales.

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  • Content is storytelling. To anyone. Friends, neighbors, bartenders, customers, investors.
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  • EatMedia Presentation at NXNS

    1. 1. EatMedia.com Web Marketing Inspiration & Actions
    2. 2. Our Business is Our Client’s Business… Thank You!
    3. 3. “A mind is like a parachute. It doesn't work if it is not open.” - Frank Zappa
    4. 4. The New Customer
    5. 5. 10 ROI? Return On Investment Risk Of Inactivity
    6. 6. 3 Forms of Media: Own Buy Earn 2 Reasons to Participate: Opportunity Obligation 1 Most Important: Content
    7. 7. Evolve… Dave Armano+
    8. 8. Find and Focus on Your Strategic Sweet Spot
    9. 9. 14 Outbound Marketing Inefficient Interruptions
    10. 10. InBound Marketing Hubspot
    11. 11. Content is King – Context is Queen > Manage the right message at the right time > At the right places … Multi-channel & Multi-screen 1. Presence 2. Listening 3. Content 4. Community 5. Influencers
    12. 12. Mobile… Duh.
    13. 13. Get Smart SoLoMo
    14. 14. Times Square, NYC Connecting Minds and Media
    15. 15. 1. quick access with your own branded icons 2. alerts that come to you when you want them 3. instant one-click access to customer service 4. faster info display - even without service 5. single loyalty program "center" 6. m-payments 7. elegant integration with your camera... 8. one-click to call 9. audio / speakers 10. microphone 11. accelerometer 12. gyroscope 13. ambient light reader 14. magnetometer 15. barometer 16. fingerprint reader 17. better experiences - thru relevant engagements based on behaviors 18. deeper personalized segmentation 19. more accurate analytics and activity reporting 20 unique functions of the smartphone… mostly unused 20. and of course active triggers like GPS Geo-Fencing and Beacons that initiate the "choice to ignore or learn more" about what's available right then and there!
    16. 16. Where is Your Mobile?
    17. 17. The Magnificent 7 of Mobile 1. Instant gratification to engage or buy 2. Discovery of users goals … now 3. Personalized incentives and alerts 4. Passively assess your audience 5. Customer service with 1-click-to-call 6. Proximity awareness 7. Connect with other media
    18. 18. Employee Engagement
    19. 19. Community Powers Collaboration
    20. 20. • What are you doing to satisfy your employee's need for engagement? • What data from your employees are you using to track productivity? • Have you considered how more committed employees can positively affect your sales and customer satisfaction? Questions: What is The Value of Your Culture?
    21. 21. Modernize your approach to corporate culture and retain top talent www.cooleaf.com Engage. Reward. Retain.
    22. 22. Moneyball For Business Self-Awareness…!
    23. 23. There is an App for That… Support and Empower your Employees
    24. 24. 5 New Things for “Why Now” Employer Realization Engaged community = More success Employee Mindset Millennials demand more (so everyone wants it) Preferred tools only Employees require the right media at the right time Smartphone Functions Deliver convenience and relevance New Mobile Controls Content Management Systems for custom Apps
    25. 25. Wearable Tech and IoT
    26. 26. The Future Today
    27. 27. Got Milk?
    28. 28. Internet of Things
    29. 29. Wearable & IoT Validation Marketing Budgets Going to: • Social • Virtual / Augmented Reality • In-Car and OOH • Streaming Entertainment and Music • Sensors … everywhere
    30. 30. Who?
    31. 31. Who is Responsible? a) You (know your rig) b) Team c) Friends
    32. 32. You (know your rig)
    33. 33. I hear, and I forget. I see, and I remember. I do, and I understand. - Chinese Proverb
    34. 34. Change is a constant bordering on chaos Surround yourself with people that help you use these forces. EatMedia or be Eaten
    35. 35. across the Connected Workforce
    36. 36. Direction From Data
    37. 37. What and When
    38. 38. 51
    39. 39. David Cutler - The Magic is Between Sales and Marketing Developing business across media with over 20 years experience increasing exposure and revenue for corporations and the startups they fear  Raised on Madison Avenue www.DavidCutler.net  Internet Pioneer and Founder of www.webopedia.com  Fan and critic of all media at www.EatMedia.com
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