Canadian Consulate ITANS Halifax Thoughtful Outbursts Presentation

Slide 1: BRAINSTORMING BOSTON: SELLING HIGH TECH IN NEW ENGLAND Thoughtful Outbursts For Expanding Your Technology Business

Slide 2: engagement? What is the process of THOUGHTFUL OUTBURSTS FOR EXPANDING YOUR TECHNOLOGY BUSINESS IN NEW ENGLAND What Works?

Slide 3: BUSINESS IN NEW ENGLAND THOUGHTFUL OUTBURSTS FOR EXPANDING YOUR TECHNOLOGY “The traditional formula of organizing trade missions to NE is not working”  What you told us you expect from today’s discussion: “Companies don’t want to come down on a -- Getting management buy-in was most bunch of appts that are a waste important to you of their time and money” -- Market and product strategy is #2 “What are some new ways to work with the -- ”I want to make a sale” Consulate in Boston?”

Slide 4: Pre- Session Survey Results Thru 2/4/08 - 9 Responses

Slide 5: BUSINESS IN NEW ENGLAND THOUGHTFUL OUTBURSTS FOR EXPANDING YOUR TECHNOLOGY Canada at the Table From the report, “Executive Index of the Massachusetts Innovation Economy,” go to http:// www.mptc.org.

Slide 6: Resources for you BUSINESS IN NEW ENGLAND THOUGHTFUL OUTBURSTS FOR EXPANDING YOUR TECHNOLOGY Stuff to consider after this discussion. “Six Reasons to Do Business in New England” (PPT) Canada at the Table (Chart) Tech Resource Hub (Chart) Events to Promote Your Tech Business Industry Network Must Reads Quote of the Month

Slide 7: TECH RESOURCE HUB

Slide 8: Industry Network BUSINESS IN NEW ENGLAND THOUGHTFUL OUTBURSTS FOR EXPANDING YOUR TECHNOLOGY Are you taking advantage of all of these points of M E S D A ( M a in e S o f t w a r e A s s n ) – n o w c a lle d “ T e c h M a in e ” contact? M IT C ( M a in e In t e r n a t io n a l T r a d e C e n t e r ) N H B IA ( N H B u s in e s s & In d u s t r y C o u n c il) N H H ig h T e c h C o u n c il N H M IT E n t e r p r is e F o r u m A P IC s ( A s s n o f O p e r a t io n s M a n a g e m e n t ) – N e w E n g la n d M E P ( M a n u f a c t u r in g E x t e n s io n P a r t n e r s , N H , M A ) N H P TAP ( S t a t e G o v t P r o c u r e m e n t C e n t e r ) AC G B o s t o n (As s n fo r C o rp o ra te G ro w th ) C o n t in u a H e a lt h A llia n c e H IM S S ( H e a lt h In f o r m a t io n M a n a g e m e n t S y s t e m s S o c ie t y ) IS M ( In s t it u t e o f S u p p ly C h a in M a n a g e m e n t ) – N o r t h e a s t U S N o r t h S h o r e T e c h C o u n c il ( M A ) M A H IM A ( M a s s a c h u s e t t s H e a lt h In f o r m a t io n A s s n ) M e r r im a c k V a lle y V e n t u r e F o r u m ( M A ) M IT In d u s t r y L ia s io n P r o g r a m ( M A ) M IT M A E n t e r p r is e F o r u m M a s s N e t C o m m (M A) M T L C ( M a s s a c h u s e t t s T e c h n o lo g y L e a d e r s h ip C o u n c il) M O IT I ( M a s s a c h u s e t t s O f f ic e o f In t e r n a t io n a l T r a d e & In v e s t m e n t ) N E C B C ( N e w E n g la n d C a n a d a B u s in e s s C o u n c il) S IM ( S o c ie t y o f In f o r m a t io n M a n a g e m e n t ) V e r m o n t G lo b a l T r a d e P a r t n e r s h ip

Slide 9: Events to Promote Your Tech Business BUSINESS IN NEW ENGLAND THOUGHTFUL OUTBURSTS FOR EXPANDING YOUR TECHNOLOGY Events that promote the Canada Innovation Feb 24-17 – HIMSS (Health Information Brand Management Systems Society) Annual Convention And events that target specific market niches April 17 – NECBC (New England Canada Business Council) Annual Tech Conference “Cross Border Transactions: Opportunities and Challenges” May 19-20 – MA HIMA (MA Health Information Management Assn) – 6 State Conference

Slide 10: THOUGHTFUL OUTBURSTS FOR EXPANDING YOUR TECHNOLOGY BUSINESS IN NEW ENGLAND

Slide 11: BUSINESS IN NEW ENGLAND THOUGHTFUL OUTBURSTS FOR EXPANDING YOUR TECHNOLOGY \\ Qu o te o f th e Mo n th  Jennifer Chayes , the Manager of the new Microsoft lab in Cambridge says: “…If we’re going to help build the social networks of tomorrow, if we’re going to come up with new business models so that we can monetize them, if we are going to help to come up with productivity software so that people can collaborate online, we need to understand more about people: who they are, how they value things, and how they interact with each other.” “... We should be developing expertise in economics so that we understand how people value things, in sociology so that we understand how people interact with one another, in psychology so that we understand what makes people do what they do, and all of this in the online context. “

Slide 12: TECH RESOURCE HUB

Slide 13: BUSINESS IN NEW ENGLAND THOUGHTFUL OUTBURSTS FOR EXPANDING YOUR TECHNOLOGY THANK YOU Chris Carr Christine.carr@international.gc.ca David Cutler CreativeBusinessDevelopment.com