Ballast Lane at North Shore Tech Council 2
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Ballast Lane at North Shore Tech Council 2

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Larry Ehrhardt of Ballast Lane Application shared again at the North Shore Technology Council's IT SIG meeting

Larry Ehrhardt of Ballast Lane Application shared again at the North Shore Technology Council's IT SIG meeting

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Ballast Lane at North Shore Tech Council 2 Ballast Lane at North Shore Tech Council 2 Presentation Transcript

  • Picking  the  Right  Areas  for     Mobile  in  Your  Por7olio   Larry  Ehrhardt   Ballast  Lane  Applica>ons,  LLC  
  • Agenda  •  A  look  at  a  few  “Men>oned”  apps  •  Por7olio  Selec>on  Criteria    •  A  couple  of  case  studies  •  Ques>ons  /  discussion  
  • Card  Munch   •  Men>oned  by  App  Annie   on  MSNBC     •  Bought  by  LinkedIn  in   2011     •  Camera  connected  to  a   sweatshop  
  • Uber   •  Men>oned  at   Xconomy     •  Removes   scheduling  and   transac>on  fric>on     •  Historically   mundane  industry   with  liQle  tech  
  • Ne7lix   •  Men>oned  at  My   House     •  Portability,  search,   recommenda>ons     •  Same  content,  but   much  beQer  user   experience  
  • 1.  Removed  the  Data  Collec>on  Barrier  •  Gather  Data  With  Other  Tools   –  Camera   –  Loca>on   •  GPS   X •  Wifi  /  bluetooth   –  Scanner   –  Transac>ons   –  Algorithms   –  Voice   –  Facebook  /  customer  account  
  • 2.  Focused  and  BeQer  •  Limited  use  cases  •  Offloaded  data  intensive   work  to  the  web  •  Built  on  rich  content  •  Significantly  improved   status  quo  
  • 3.    Neatly  Fit  a  Business  Driver  •  Marke>ng  /  customer  acquisi>on  OR  •  Help  users  do  something  beQer  OR  •  Deliver  something  new  
  • Adding  Mobility  to  Current  Assets  •  Picking  the  opportunity    •  Designing  for  the  opportunity    •  Dealing  with  APIs  •  Selec>ng  the  pla7orm(s)  •  Improving  the  app  over  >me  
  • Case  Studies  
  • Website  –    Designed  for  Scanning  &  Drill  Down  
  • Mobile  App  –  Designed  for  Paging  and  Discovery  
  • Website  –    Color  Matching  Online  Items  
  • Mobile  App  –  Matching  Your  Items  
  • APIs  •  Custom  APIs   •  Quality  Checks   –  RESTful   –  User  Management   –  SOAP   –  Performance  •  Web  Pla7orm  APIs   –  Completeness   –  Drupal   –  Consistency   –  Wordpress   –  Error  Messaging  •  Mobile  “Back-­‐Ends”   –  Versioning   –  Kinvey   –  Mobile  Libraries   –  Parse   –  Caching  
  • App  Pla7orm  Choice:       Business  and  Technical  Decision   Na-ve   Mobile  Web   Cross  Pla7orm   Quality  of  Experience  Owner  Demographics   Library  Support   Distribu>on  Flexibility   Development  Costs   Pla7orm  Op>miza>on   Pla7orm  Switching  /  Evolu>on  
  • Design  In  Ways  to  Learn  About  Users   Surveys   Event  Tracking   App  Sign-­‐up   Crash  Reports  
  • Adding  Mobility  to  Current  Assets  •  Picking  the  opportunity   Ø  Based  on  goal  and  the  fit  •  Designing  for  the  opportunity   Ø  Leverage  the  device  •  Dealing  with  APIs   Ø  Start  here  and  monitor  quality  •  Pla7orm(s)  selec>on   Ø  Na>ve  •  Improving  the  app  over  >me   Ø  Add  analy>cs  
  • Discussion  /  Ques>ons   Larry  Ehrhardt   617  233  8381   larry@ballastlane.com