Aerva pp case studies in action 2010

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  • 1. www.aerva.com
  • 2. Content Management Platform
  • 3. Interactive Experiences for your Audience and Sponsors Inform anywhere Sharing pictures and text Enhance discussions Live room and Web polls
  • 4. Video Examples
    • More www.aerva.com/demo
  • 5. Single Platform For All Three: Digital Signage + Mobile + Social Media
    • Aerva (AIR-va) powers technology to engage , entertain and inform your audience with real-time interactivity and Social Media networking between any display and any mobile phone.
    • For several years, with clients around the world, Aerva’s secure , scalable , and easy to use platform allows unlimited creativity to maximize campaigns , events, and long-term installations.
    Company Confidential
  • 6. Aerva Customer Sampling
    • Social Networks and Events
      • Yahoo VIP event, Ogilvy, Advertising Week
    • Retail Networks
      • ViuOne Mall Network, Irish Post Office
    • Outdoor Networks
      • Kodak in Times Square, Fountain Square
    • Security & Information Networks
      • Ericsson, Boston University, US Navy
    Company Confidential
  • 7. A) Live Sharing : User Generated Content
    • Apps :
    • Pic2Screen, Txt2Screen
    • Usage :
    • “ Close the loop” to and from phones and signage, calls to action, solicit feedback, listen, provide immediate response, sponsored entertainment, …
    • Benefits :
    • Immediacy & feedback
    • Usage data
    • Ease of setup and usage
    • All web-based administration
    • System & Human-moderation
    Txt2Screen and Pic2Screen at Boston Mayor’s community event
      • Instantly share text and pictures from any mobile phone and the Web to any and all displays. Return back custom text to their phones.
    Company Confidential
  • 8. B) Active Participation : Mobile Voting Engage your audience with sponsored poll questions they answer with any mobile phones ... and then see live results on any displays. Audience Voting live at the Battle of the Tech Bands
    • Apps:
    • Poll2Screen
    • Usage:
    • Focus attention, solicit feedback, immediate response, entertainment,
    • call to action back on their phones
    • Benefits:
    • Instant feedback
    • Auto listen and answer
    • Live analysis of community
    • Use their own mobile device
    • Automated or moderated
    Company Confidential
  • 9. C) Engaging the Crowd with Social Networking Twitter providing feedback next to video
    • “ Widgets” are our Apps :
    • RSS , Twitter, flickr, YouTube, Wiki, etc.
    • Sponsor messages
    • Video feeds
    • Usage :
    • Listen to your community, mass communication, calls to action, generate revenue with branded entertainment
    • Benefits :
    • Network effect of the crowd
    • Direct action by many viewers
    • Familiar interface and usage
    • Immediate action and feedback
    Include your existing community conversations from the event and the Web with the latest Social Media services. Company Confidential
  • 10. Easy, Drag-n-Drop Content Management Company Confidential
  • 11. Times Square, NYC
    • Objective:
    • Allow User Generated Content (UGC)
    • and User Controlled Content (UCC)
    • to draw attention to the brand
    • Display:
    • Kodak LED in Times Square
    • Implementation:
    • Digital signage engine
    • Mobile interactivity for Pic2Screen
    • User-submitted images via email
    • User-triggered via SMS
    • Photo Moderation Web Interface
    • Network management
    • Results:
    • Highly engaged viewers on location in Times Square
    • Invaluable brand building for Kodak
    • Award winning deployment
    Company Confidential
  • 12. Times Square, NYC Company Confidential
  • 13. Cincinnati, Ohio
    • Objective:
    • Create a thriving and fun downtown while
    • generating revenue.
    • Display:
    • 28 feet x 42 feet outdoor LED
    • Implementation:
    • Digital signage engine
    • Mobile interactivity for Pic2Screen
    • Integration with Clear Channel Ad engine
    • Aerva Cloud Network management
    • Results:
    • 3CDC generating revenue from ads
    • Mobile apps inspire sponsorable events
    • Increased foot traffic into downtown
    Company Confidential
  • 14. Engagement across Media: in Venue, in Bars, on TV, on the Web Company Confidential
  • 15. Management across Locations Company Confidential
  • 16. VIP Event
    • Objective:
    • Engage Yahoo! top advertising clients
    • Demo multi-media capabilities.
    • Implementation:
    • Digital signage engine to drive all displays on-site
    • Cloud computing backend with event day backups
    • Content management of Yahoo-branded assets
    • Mobile apps: Txt2Screen, Mobile Sweepstakes
    • Social Networking Widgets: custom flickr
    • Results:
    • Highly engaged customers with relevant experience
    • Exposure of Yahoo! Brands like flickr and Y! Mobile
    Company Confidential
  • 17. 6th Annual Conference
      • Objective :
      • Attendee interactivity and dynamic agenda scrolling for crowd control
      • Implementation:
      • 5 days, 6 venues, multiple events using all widgets
      • Results:
      • Happy Sponsors and measurable user engagement
      • 1,500 live votes in 10 minutes at Battle of the Ad Bands!
    Company Confidential
  • 18. Bars and Restaurants
      • Objective :
      • Create an engaging environment in
      • sports bars
      • Implementation:
        • Mobile apps (Voting on MVP of a Game,Txt2Screen, Pic2Screen)
        • Digital signage engine
        • Reporting/Auditing
        • Network management
      • Results:
        • Highly engaged patronage
        • Sales uplift
        • Sponsorship and ad revenues
        • Increased customer interactions
    Branded “hang man” game keeps patrons engaged to increase dwell time and purchasing Company Confidential
  • 19. ViuOne Mall Network - South America
    • Objective:
    • Active ad loops with shopper info
    • Implementation:
    • Digital signage engine in portrait mode
    • Remote display control (ON/OFF, volume)
    • via RS232
    • Ad reporting engine
    • Local weather, news and Spanish
    • language support
    • Network management in the cloud
    • Results:
    • Easy and frequent management of ads
    • Control of screen remotely via web browsers
    • Rapid expansion across Central America
    Company Confidential
  • 20. AerWave: Proven Platform for Digital Signage Software that is powerful, simple-to-use, cost-effective
    • Ease-of-use : Web-based, manage any screen, anywhere in the world
    • Any Content : Audio, video, text, image, TV, RSS, Flash, Tickers and Rolls
    • Any Scale : Manage one screen or thousands
    • Any Layout: Multiple windows, portrait, landscape, 4:3, 16:9 or custom aspect ratio, low or full HD
    • Eco-friendly, energy Saving : Turn ON/OFF remotely devices/displays using “Green” RS232
    • Any number of users : Unlimited users can manage entire network
    • Server-driven : Fast, low-cost deployment of content and system software from central servers
    • Wireless Interactivity & Social Media built-in : SMS (texting) & social media with screens (& Apps)
    • Any schedule : Dayparting, calendaring
    • Secure, robust, firewall-friendly and proven in the market since 2003
    Company Confidential
  • 21. Thank you! David Cutler CMO [email_address] 617-331-7852 www.aerva.com