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UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
UCBCHL - Top social media efforts we can learn from
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UCBCHL - Top social media efforts we can learn from

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A conversation about some great uses of social media to help health and public health organizations.

A conversation about some great uses of social media to help health and public health organizations.

Published in: Business, Technology
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Transcript

  • 1. Social Media Efforts Peer Learning
  • 2. LIST BUILDING
  • 3. Story Telling
  • 4. My California Story.org Story Telling
  • 5. Using Video – Educating (through humor) www.youtube.com/watch?v=ZHRC30ZWGHA CHPC Microtargeting a community
  • 6. Building your Broadcast Network - Advocacy Lobby Day 2010 A Tree Falls & Everyone Hears CHPC
  • 7. Building your Broadcast Network - Education CHPC
  • 8. Try Something New on Lots of Platforms for Fundraising
  • 9. New Ways To Engage & Build Teams / Community
  • 10. Twitter Celebrity Website Payoff
  • 11. Piece by Piece….
  • 12.  
  • 13.  
  • 14.  
  • 15. Building your team - Advocacy on Facebook? Twitter? JUST ADD IT IN…
  • 16. Here’s the Talking Points…
  • 17. Now, Take it to Facebook…
  • 18. Now, Take it to Twitter…
  • 19. My E-Patient Twitter Success Story When I arrived at the Mayo Clinic in Rochester, Minnesota a few weeks ago, I was asked: "Who referred you to us?" My answer was …"Twitter." Twitter leads to diagnosis and treatment: The Story of Erin Turner UCB CHL
  • 20. New Media Success UCB CHL http://www.youtube.com/watch?v=1tWmfRSGoMc
  • 21.
    • Mother reads story USA Today re: wrist pain
    • Tells daughter about news story
    • Daughter participates in #wristpain tweet chat hosted by Mayo Clinic
    • Talks with same doctor from news story and reviews Mayo site for information
    • Makes appointment with doc
    • Diagnosis made, surgery within 24 hrs
    • Blog post about experience, which further spreads information…
    Twitter leads to diagnosis and treatment The Story of Erin Turner Dr. Richard Berger UCB CHL
  • 22. RESULTS: Hospital Helps Someone, gets GREAT PR, demonstrates leadership & experience…and generates even more referrals and business UCB CHL
  • 23. CHPC “ It Gets Better” – Putting the tools to work Candor Timeliness Ease of access
  • 24. Not sure what to measure? Ask the CDC CDC.GOV/Metrics CHPC Define how YOU want to be measured
  • 25.
    • Dan Cohen, Principal Full Court Press Communications [email_address] @DCSTPAUL / @FullCourt Press
    • 510-465-8294
    • Ana-Marie Jones
    • CARD – Collaborating Agencies Responding to Disaster
      • @CARDCanHelp & @MsDuctTape
      • [email_address]

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