Twitter For Us - Part II 2010 - Using Twitter to Make Social Change - Listening Tools

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Twitter for Social Change - Continued …

Twitter for Social Change - Continued
Thinking through what we've learned
Looking ahead at how to manage/maximize the use of listening tools.
Also - examining how advocacy campaigns have used Twitter to broaden reach and impact

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Transcript

  • 1. What do we do next? Twitter for Us – Part II Listening Tools & Collaboration
  • 2. Rememeber Me?
    • Overall thoughts?
    • Listening? Watching conversations?
    • Toe-in-the-water tweets?
    • Your role in all of this?
    Twitter for Us - Part II - FCPCommunications.com
  • 3. Did Twitter feel like this to anyone? Twitter for Us - Part II - FCPCommunications.com
  • 4. Did Twitter feel like this to anyone? Twitter for Us - Part II - FCPCommunications.com
  • 5. Last Time / Today Twitter for Us - Part II - FCPCommunications.com
    • Last Time
    • Twitter in a nutshell
    • What it is
    • How to listen
    • Take the plunge
    • See what happens
    • This Time
    • Listening Tools
    • Tag-teaming the Twitterverse
    • Let’s get going
  • 6. Where we’ve been Twitter for Us - Part II - FCPCommunications.com
  • 7. Basic Listening
    • Twitter Home Page – List of tweets
    • People you are following
    Twitter for Us - Part II - FCPCommunications.com
  • 8.
    • Search for terms that matter to you
    • Search.Twitter.com
    • See what happens…
    • See who is talking…
    Basic Searching Twitter for Us - Part II - FCPCommunications.com
  • 9. Search a “hashtag” Twitter for Us - Part II - FCPCommunications.com
  • 10. Using Lists to Manage Information Twitter for Us - Part II - FCPCommunications.com
  • 11. But with all this data flowing by…
    • There are tools to help you manage
    • Help is a few clicks away
    • Tools to help you listen, sort, and manage your tweets
    Twitter for Us - Part II - FCPCommunications.com
  • 12. TweetDeck hootsuite Twitter for Us - Part II - FCPCommunications.com
  • 13. TweetDeck.com Twitter for Us - Part II - FCPCommunications.com
  • 14. This is where you type your 140 Twitter for Us - Part II - FCPCommunications.com
  • 15. Each column can be search term – see it all at once… Twitter for Us - Part II - FCPCommunications.com
  • 16. You can even track your Facebook Account Twitter for Us - Part II - FCPCommunications.com
  • 17. Twitter for Us - Part II - FCPCommunications.com
  • 18. Type 140 here Twitter for Us - Part II - FCPCommunications.com
  • 19. Twitter – on hootsuite Twitter for Us - Part II - FCPCommunications.com
  • 20. Twitter – on hootsuite A twitter list… A search term… Twitter for Us - Part II - FCPCommunications.com
  • 21.
    • Multiple users on one twitter account – good for organizations
    • You can set tweets to go out at certain time
    • Considered to have BEST tracking tools of any free software
      • How many people retweeted?
      • Who adopted my link – but tweeted their own message?
    • Uses url shortener owl.ly
    Twitter for Us - Part II - FCPCommunications.com
  • 22. How do we work together? Twitter for Us - Part II - FCPCommunications.com
  • 23. MAKE IT EASY Twitter for Us - Part II - FCPCommunications.com
  • 24. MAKE IT EASY Twitter for Us - Part II - FCPCommunications.com
  • 25. Twitter for Us - Part II - FCPCommunications.com
  • 26. JUST ADD IT IN… Twitter for Us - Part II - FCPCommunications.com
  • 27. Here’s the Talking Points… Twitter for Us - Part II - FCPCommunications.com
  • 28. Now, Take it to Facebook… Twitter for Us - Part II - FCPCommunications.com
  • 29. Now, Take it to Twitter… Twitter for Us - Part II - FCPCommunications.com
  • 30. Some next steps for us…
    • Pre-tweets – can we send out some common messaging?
    • Re-tweets – can we try to retweet when peers send tweets?
    • Tweet Days – can we work with our allies?
    • Test a Hashtag – #(you name it)
    Twitter for Us - Part II - FCPCommunications.com
  • 31. Some next steps for you…
    • Keep listening – and then listen more
    • Try stuff – tweet, see if anyone retweets & learn
    • Use a tool – to help manage the data flow
    Twitter for Us - Part II - FCPCommunications.com
  • 32. Dan Cohen, Principal Full Court Press Communications [email_address] 510-465-8294