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Building Your Tribe with   New Media Tools
Dan Cohen, PrincipalFull Court Press Communications dan@fcpcommunications.com          510-271-0640  @dcstpaul / @FullCour...
Overview•   Introductions•   Developing a Strategy•   What do you know?•   Thinking through Tools•   Examples & Lessons•  ...
You are not alone
You are not alone     Who do you lean on?     Who are your Partners?     • Coalitions?     • Collaborations?     • Advocac...
Communications Refresher• Communications Goal should rule all• What is your strategy – do these tools fit with  what you a...
What are you trying to do?• Do you have a clear goal &  reason for using social  media?• Do you have a clear “ask”  for so...
Building My   Tribe:
A Starting Point• Take a moment to answer the question – If I could just get (insert person/people) to join me to (insert ...
What Choices Did You Make?•   Audiences•   Actions•   Goal-setting•   Timing/Measurements•   Bonus points: Assigning    Ro...
What Do You Know About Your Tribe?Know the Tools that Matter• Ask them – qualitative research• Use surveys – quantitative ...
What about YOU?What tool knits together your tribe?
Tools: The Gross Oversimplification Slide• Facebook – Largest engagement tool ever  invented & customizable (almost 1B peo...
Be Realistic               How much time each week               does it take to               create, sustain, and nouris...
Immediate Resource/Making Choices                             Radian6.com                           Brand new e-book      ...
How to Build a Social Media Tribe• Be generous – don’t ask  “what’s in it for me.”• Make Sharing Easy• Provide Social Curr...
Make Sharing Easier!• Provide e-mail / newsletter  content to your tribe• Pre-package Facebook  content & share• Create Pr...
Fundraising through TribesUnited Way of Greater Milwaukee“Give Ten, Inspire 100” Campaign• Donate $10 and share informatio...
Build a Like-Minded Army:    The #jedchat/#HPM Twitter Tribes• If there is no home – create one!• Began as weekly conversa...
Activate The “Do-Gooder” Tribe• The 5 minute rule!                                             Sparked:• Sparked allows pe...
Help Me Make Noise                Sometimes…                You are just                supporting                other   ...
Pure Fun! Twitter & the Food Truck Tribes • Food trucks use Twitter to   connect with people • An inexpensive, simple way ...
Measurement• Commit to a  measurement culture• Commit to transparency• Start at Facebook but…• Commit to one NEW  success ...
Your First 5 Things to Do in 2012As presented by Brent Blackaby of Trilogy Interactive:TrilogyInteractive.com• Email is st...
What’s Next for Us?JOIN US• February – New media tools for organizing• March – New media tools for educating the  public• ...
Dan Cohen, PrincipalFull Court Press Communications dan@fcpcommunications.com          510-271-0640  @dcstpaul / @FullCour...
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Social media tribe building: CALPACT Jan 2012

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Building Your Tribe with New Media Tools

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  • 1. Give people a reason to comet to your site; 2) provide credit, interaction and help for other people’s organizations without being self-serving; 3) Connect with other organizations by offering to help provide content. Will lead people to your site; 4) Socialize and connect with other organizations and other individuals who have similar interests; 5) Take social media past the internet. http://heidicohen.com/how-to-grow-your-social-media-tribe/
  • 1. Give people a reason to comet to your site; 2) provide credit, interaction and help for other people’s organizations without being self-serving; 3) Connect with other organizations by offering to help provide content. Will lead people to your site; 4) Socialize and connect with other organizations and other individuals who have similar interests; 5) Take social media past the internet. http://heidicohen.com/how-to-grow-your-social-media-tribe/
  • http://www.biztimes.com/news/2010/1/8/use-social-media-to-build-your-tribe
  • #jedchat
  • http://www.sparked.com/
  • http://www.sparked.com/
  • http://www.biztimes.com/news/2010/1/8/use-social-media-to-build-your-tribe (see third story) Kogi truck is an excellent example, but you can talk about the cupcake food truck, etc. or the food truck that you told me about when I started.
  • Transcript of "Social media tribe building: CALPACT Jan 2012"

    1. 1. Building Your Tribe with New Media Tools
    2. 2. Dan Cohen, PrincipalFull Court Press Communications dan@fcpcommunications.com 510-271-0640 @dcstpaul / @FullCourtPress Slide 2
    3. 3. Overview• Introductions• Developing a Strategy• What do you know?• Thinking through Tools• Examples & Lessons• Measurement• What’s Next?
    4. 4. You are not alone
    5. 5. You are not alone Who do you lean on? Who are your Partners? • Coalitions? • Collaborations? • Advocacy partners? • Policymakers? • Moms/Kids? • Businesses? • Type one into chat box
    6. 6. Communications Refresher• Communications Goal should rule all• What is your strategy – do these tools fit with what you are working to achieve• Think “Audience” and “Action”• Are you the right messenger? Who is?• Are you listening? Starting a discussion? Participating actively?• What is your near-term goal? Long-term?
    7. 7. What are you trying to do?• Do you have a clear goal & reason for using social media?• Do you have a clear “ask” for social media users?• What can you offer in return?• Can you engage – is it a two way conversation?
    8. 8. Building My Tribe:
    9. 9. A Starting Point• Take a moment to answer the question – If I could just get (insert person/people) to join me to (insert activity), it would help we could achieve (insert goal) by (date).
    10. 10. What Choices Did You Make?• Audiences• Actions• Goal-setting• Timing/Measurements• Bonus points: Assigning Roles
    11. 11. What Do You Know About Your Tribe?Know the Tools that Matter• Ask them – qualitative research• Use surveys – quantitative research• Check existing analytics & sales data from on-line providers (trust me, they know)• What issues / nuances matter most?• Reverse engineer – what else is working for others?• Test, test, test – learning is cheap
    12. 12. What about YOU?What tool knits together your tribe?
    13. 13. Tools: The Gross Oversimplification Slide• Facebook – Largest engagement tool ever invented & customizable (almost 1B people)• Twitter – World-Class Listening Device• YouTube – Your very own broadcast network• Your Website – Your place in the on-line world• Other tools?• A promise: Anything you need is (1) out there, (2) free or low cost, and (3) already in use by someone in your vast network – just ask
    14. 14. Be Realistic How much time each week does it take to create, sustain, and nourish your connections using social media? Facebook: 2.5 to 3.5 hours Twitter: 1.5 to 2 hours Blogs: 5 to 10 hours Photos: 2 to 3 hours a week Videos: 5 to 7 hours per video
    15. 15. Immediate Resource/Making Choices Radian6.com Brand new e-book Highlights: • Write a Plan for social media tools • Write a plan for content (!!) • Automate the easy stuff • If people are talking…listen • Surprise people • Ask the crowd for help • Measure + use tools to measure more
    16. 16. How to Build a Social Media Tribe• Be generous – don’t ask “what’s in it for me.”• Make Sharing Easy• Provide Social Currency. Validate people! (Repost/RT)• Be Social – Actually interact• Get out! Meet people in real world & collaborate• Bonus: Make it COOL*adapted from Heidi Cohen, Actionable Marketing Expert
    17. 17. Make Sharing Easier!• Provide e-mail / newsletter content to your tribe• Pre-package Facebook content & share• Create Pre-Tweets• Share videos + sample descriptions• Write micro-blog postings
    18. 18. Fundraising through TribesUnited Way of Greater Milwaukee“Give Ten, Inspire 100” Campaign• Donate $10 and share information with 10 others via social media• Raised over $12,000 in 3 days• Developed relationships with younger donors• Connected with new individuals• Others like: Team in Training, St. Baldrick’s, Livestrong/Movember. What have you seen?
    19. 19. Build a Like-Minded Army: The #jedchat/#HPM Twitter Tribes• If there is no home – create one!• Began as weekly conversations between people who have shared interests• Evolved beyond weekly chats and helped individuals with similar interests find each other.• Is moving past virtual communities to in-person meetings & conferences
    20. 20. Activate The “Do-Gooder” Tribe• The 5 minute rule! Sparked:• Sparked allows people to The Micro-volunteering network volunteer your talents• Allows small organizations to “out-source” projects• Is building a tribe of “do- gooders” micro-volunteering time and expertise• Changing the way people think about volunteering
    21. 21. Help Me Make Noise Sometimes… You are just supporting other strategies
    22. 22. Pure Fun! Twitter & the Food Truck Tribes • Food trucks use Twitter to connect with people • An inexpensive, simple way to build a loyal following • Brings excitement to the food because people feel like they are “in the know”
    23. 23. Measurement• Commit to a measurement culture• Commit to transparency• Start at Facebook but…• Commit to one NEW success measure every 3 months (get beyond the “Like” button)• Celebrate #fail• What are you measuring?
    24. 24. Your First 5 Things to Do in 2012As presented by Brent Blackaby of Trilogy Interactive:TrilogyInteractive.com• Email is still leading engagement tool (for now)• Grow your lists• Make clear “asks”• Buy/Test Paid Advertisements• Engage Targeted Bloggers• FCP Bonus: Consistently create & offer good content
    25. 25. What’s Next for Us?JOIN US• February – New media tools for organizing• March – New media tools for educating the public• April – New media tools for policy advocacy
    26. 26. Dan Cohen, PrincipalFull Court Press Communications dan@fcpcommunications.com 510-271-0640 @dcstpaul / @FullCourtPress Slide 26
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