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Social media for us five things to do now for call

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5 immediate tools for advocates who want to go one step deeper on social media engagement - especially at the grassroots

5 immediate tools for advocates who want to go one step deeper on social media engagement - especially at the grassroots

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    Social media for us   five things to do now for call Social media for us five things to do now for call Presentation Transcript

    • Five things to do – right now – to make social media work for us
    • Congratulations! You now own your own network & newspaper
    • Social Media - 5 things we can do now How do we work together?
    • Five Things We Can Do Social Media - 5 things we can do now
      • Be Strategic: Don’t lose sight of priorities
      • Become an Informer: Build presence on Twitter
      • Make Your Own News: Make Photos/Videos available using Flip Cameras, Twitpic, & Flickr
      • Go home! Build robust on-line home for your work & use metrics to track success
      • Build a Fan Base: Use Facebook to provide a “home” for supporters
    • Be Strategic
      • Communications Goals should rule
      • What is your strategy?
      • Does this tool fit?
      • Think “Audience” and “Action”
      • Are you the right messenger?
      • Are you listening?
      • Starting a discussion?
      • Participating actively?
      • What is your near-term goal?
      • Long-term?
      Photo source: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/ Social Media - 5 things we can do now
    • Be an Informer Social Media - 5 things we can do now
    • Twitter Basics
      • Messages – 140 characters – a “ Tweet ”
      • Messages available to anyone – but sent directly to your “ followers ” accounts
      • Messages from the people you “ Follow ” sent to your account – all messages accessible through searching
      • Individual users have account names – identified by “@NAME”
      Social Media - 5 things we can do now
    • Twitter?
      • 10 Billion messages sent
      • 140 characters or less
      • Millions of individual broadcasting networks with custom-built audiences
      Social Media - 5 things we can do now
    • Be an Informer – Start @Twitter
      • Sign up for a free account and fill out your profile by adding an image and one-line bio and include a link to your site.
      • You can read on the web or send messages to your phone or IM client. Decide what works best for your working style.
      • You can "protect your updates" or "open." Pros/cons to each.
      • Decide whether you want an organizational account or individual account.
      • Share the workload - should not just be one person. Listening on Twitter can take 5 or ten minutes of your day each day.
      http://socialmedia-listening.wikispaces.com/Project+1 Social Media - 5 things we can do now
    • Twitter Starting Point - Listen
      • Counter-intuitive – listen first
      • Follow 5 new people – see who they “listen” to, then five more, then five more – watch the conversation happen
      • Try a search – Search.Twitter.com
      • Try “California Budget” “Immigrant” “p2”
      • Read the conversation – who is saying what? Follow some interesting folks.
      Adapted from http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php Social Media - 5 things we can do now
    • Listen… Search a “hashtag” Social Media - 5 things we can do now
    • What have you learned by listening?
      • What conversations are out there?
      • Who is having them?
      • Is there a voice missing from the discussion?
      • Is there information missing?
      • What value can you add?
      Social Media - 5 things we can do now
    • So – what do you have to say?
      • Personal thoughts and reflections that meet your goal?
      • Are you first? The only? The most trusted to share it?
      • Replies (@twittername) - this comes from listening to your followers (you have to follow back to see their tweets). The more personal the reply, the higher the impact.
      • Direct replies (d twittername) - this isn’t in the public timeline, but it helps build deeper bonds to talk directly to someone like this. This is helpful to answer people when it is a private matter or when you want to show concern (i.e. someone reports an accident, etc.)
      • New blog posts – yours & promote other people’s blog posts that are of interest
      • Announcements - if it is interesting, tweet it
      • Shout outs - @twittername rocks! Thanks for the great link: http://insertlink.com These make people feel great, too.
      Adapted from http://www.horsepigcow.com/2008/04/tweeting-for-companies-101/ Social Media - 5 things we can do now
    • Twitter – Take the Plunge
      • John Myers, KQED –
      • “… I think the broader the focus of the tweets, the harder it gets. I sometimes find myself straying a bit beyond what I think is most valuable. I think folks who tweet anything and everything tend to water down their value. “
      / Social Media - 5 things we can do now
    • Twitter – Take the Plunge
      • @ShaneGoldmacher, LATimes
      • “ I would say that Twitter can be most effective to cover live, as they are happening events.
      • Also, can be most useful to point out stories or things people would otherwise miss.”
      • He added, “Generally, the most effective way to gain followers/a following is to find unique, timely and accurate information and disseminate it.”
      Social Media - 5 things we can do now
    • www.flickr.com/photos/whiteafrican/3100136010/ Social Media - 5 things we can do now Make Your Own News
      • Make News: Make Photos/Videos Available using Flip Cameras, Twitpic, & Flickr
    • Record It!
      • Flip Video Cameras
      • $75 changes everything!
      • Easy to use
      • Easy to upload
      • Easy to share
      • Easy to evangelize
      Social Media - 5 things we can do now
    • Using Video – Making a Point Lobby Day 2010 A Tree Falls & Everyone Hears Social Media - 5 things we can do now
    • Taking Video – Making it great
      • Taking Video
      • Framing: The closer the shot the better. Faces are great. Don’t be afraid to get up close and personal with people. But DO NOT USE the ZOOM.
      • Background: If you have a choice between a white background and anything else, pick anything else!
      • Lighting: Try to shoot with your back to the light source.
      • Fluidity: The goal here is to reduce jerkiness. Think of your body as a tripod. The more solid the base (you), the more solid the shot.
      • Audio: The audio capabilities of a flip camera are usually very limited, so get close – especially if you have a lot of background noise.
      • Other helpful tips for filming an interview:  
      • Ask the subject not to look in the camera, but to keep eye contact with you and carry on the conversation as naturally as possible.
      • Frame the shot with the head and upper chest showing and with the subject off-center to one side or the other.
      • If you can, have a friend hold the camera while you stand off screen and ask the questions. This gives a natural feel and lets you focus on engaging the interviewee.
      Social Media - 5 things we can do now
    • Take Pictures – Define the Images & Debate
      • Cameras
      • Cellphones
      • iPhones
      Social Media - 5 things we can do now
    • Distribute your photos - instantly Social Media - 5 things we can do now
    • Distribute your photos - instantly Social Media - 5 things we can do now
    • Aggregate your photos Social Media - 5 things we can do now
    • Keys for Success – Flickr & Photos
      • Choose your photos carefully before you upload – free accounts have limited space
      • Resize and compress photos before you upload – size and clarity matter
      • Make friends & join groups : Flickr is more than just an image hosting site – it’s also a community. Join groups, search for friends and invite others to join you.
      • S.E.O – Take advantage of the opportunity to boost your search engine optimization when you use Flickr. Always choose wisely when naming your images – and always include descriptions.
      Social Media - 5 things we can do now
    • Let’s build a home Social Media - 5 things we can do now
    • Let’s build OUR home Social Media - 5 things we can do now
      • Websites are cheap
      • Websites are easy
      • Websites can be updated
      • Websites are YOUR space
      Let’s build OUR home Social Media - 5 things we can do now
    • Wordpress in 5 minutes or less
      • Getting Started
      • URL - www.mywebsite.com OR www.mywebsite.wordpress.com
      • Easy - host your site at wordpress.com, register an account and you’ll be ready to begin building your site in no time.
      • Medium – Take advantage of the power of wordpress –purchase your own domain and hosting services and download wordpress software onto your website.
      • 5 Minutes – Wordpress is famous for its “Five minute” installation. Follow the instructions and you’ll be up and running in no time.
      Social Media - 5 things we can do now
    • Wordpress Tips & Tricks
      • Free Themes: Wordpress.org offers free & customizable look & feel
      • Easy content management: Upload files & media with automatic tools.
      • Plugins: Vast library of free plugins (forms, twitter, data managers)
      • Engage your audience! Comments, SMS, events, blogs
      • Keep it Fresh – Give people a reason to return
      Social Media - 5 things we can do now
    • Track It!
      • Unique Visitors
      • Visits/Visitors
      • Pages
      • Hits
      • Robots/Spiders
      • Visits Duration
      • Referrers
      • Key words/phrases
      Your Boss or Funder Social Media - 5 things we can do now
    • Facebook Fan Pages Social Media - 5 things we can do now
    • Facebook Fan Page – Alert Social Media - 5 things we can do now
    • Facebook Fan Page – Listen & Engage Social Media - 5 things we can do now
    • Facebook – Get Fans, Get Real
      • You gotta sell it / engage it
      • Make it findable – embed on your website
      • Invite, Invite, Invite
      • Engage with Facebook Apps, Comments, & Photos
      • Video, video, video – yours, others, lots!
      • Buy ads – don’t be shy…or cheap
      Adapted from Mari Smith’s 21 Creative Ways to Increase Your Facebook Fanbase Social Media - 5 things we can do now
    • Facebook – Engage & Measure
      • Put someone in charge & make them accountable
      • Refresh, remix, reboot content all the time
      • Track, measure and grade your progress
      Social Media - 5 things we can do now
    • Social Media - 5 things we can do now How do we work together? Discussion