Social Media for building a pipeline for health professions

Let’s Share:
What are the 3 questions you have about this whole social media thing?
CHPC
1

CHPC
2

How do we spread the word?
You already have the skills.
You can think.
You can write.
You can use a telephone.
All of your daily work skills are transferable.
Persuasion / Cajoling
Consensus building

CHPC
4

Failure IS an Option
www.youtube.com/watch?v=-Vo4M4u5Boc
CHPC
5

CHPC
Only YOU can find what works for you & your organization
6

CHPC
HELP is out there – tons of it
BethKanter.org
7

CHPC
8

CHPC
What I learned from reading the agenda…
You Need…
Partnerships with employers, schools, parents, health systems & agencies
Student Participation & Success Metrics
Funding
9

We can all do this! Take one step…
In the next 5-7 days:
For the PIPELINE: Listen to your Students – ask them how they use these new media tools
For YOU: Try one new tool to listen & use social media tools to connect.
For the NETWORK: Find and listen to your peers on-line
CHPC
10

Congratulations!You now own your own network & newspaper

But before we start…Be Strategic
Communications Goals should rule
What is your near-term goal?
Long-term?
What is your strategy?
How do these tools fit?
Are you the right messenger?
Are you listening?
Photo source: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/
CHPC
12

Thinking about your audiences
Think about your audience?
Courtesy of HollyMinch.com
CHPC
13

What social media tools are we using?
Website
Email Listserv
Blog
Twitter
Facebook / Groups
Facebook Like Page
LinkedIn account
Micro-site
Flickr
YouTube
Podcast
Other
Beth Kanter’s Continuum Crawl, Walk, Run, Fly!
CHPC
14

How do we use these tools?
CHPC
15

Reality Check on the Students
Pew 2010
CHPC
16

75% of 12-17 year-olds now own cell phones
73% use social networking sites
Here’s what is available to them
Take pictures/ Share pictures
Play music & games
Exchange videos
Go online
Access social network sites
Use email
CHPC
17

More from Pew
21% of teens who do not otherwise go online say they access the internet on their cell phone.
41% of teens from households earning less than $30,000 annually say they go online with their cell phone.
44% of African American teens and 35% of Latino teens use their cell phones to go online, compared with 21% of white teens.
CHPC
18

CHPC
19
Facebook Stats

Opportunities for us…
Meet the students where they are – text & social networking
Ask, ask ask – for help, for advice
Simple questions = complex answers“What has this program meant to you?”
Where are your alumni? Can they help?
Make what you already do work for students
Make engaging easy - help them help you
CHPC
20

“It Gets Better”
Candor
Timeliness
Ease of access
CHPC
21

So far, so good?
Now, let’s talk about you.
CHPC
22

Facebook passes Google as
top visited site in the U.S.
March 2010

CHPC
23

Five Things You & All of Us Can Do
Start where you are: LinkedIn as a starting point
Become an Informer: Build presence on Twitter
Make Your Own News: Make Photos/Videos available using Flip Cameras, Twitpic, & Flickr
Go home! Build robust on-line home for your work & use metrics to track success
Build a Fan Base: Use Facebook to provide a “home” for supporters & inform your communities
CHPC
24

CHPC
Why is THIS guy smiling
Jeff Weiner, CEO at LinkedIn.com
25

Huge Growth

Status Updates
What You Need to Know:
Status Updates (140 character messages) keep your name, agency and your activities in front of your connections – without any extra effort from you
Can be sent from your cell phone!
Share insights, make requests, announce achievements, send event invitations, solicit help, and give or receive advice – immediately
Status updates can appear on the LinkedIn homepages of your direct connections, where they can comment or respond.
Updates are visible to your connections, your entire network, or all LinkedIn members (depending on your account settings).
Receive expert advice or suggestions from members of your network

Note: You can link other applications to your LinkedIn profile – SlideShare, WordPress, Twitter, Polls, etc.

Available Info

High Visibility

6 Degrees of Separation
Access to people and information matters!: For funding opportunities, research, recommendations, & advice.
Concept: with 6 Degrees of Separation everyone is at most six steps away from any other person on Earth - the “small world phenomenon”
The more robust your personal network, the fewer degrees between you and the people you want to know
Online, visible networks have benefits beyond offline networks – portability, speed, trust, durability, sustainability

Note: With social media, you can be better known, networked and noticed – without leaving your desk!

The Possibilities
What would it mean for your program to be
connected to the leaders of your industry?
What would it mean for our effectiveness, for businesses, the nonprofit sector, and public sector partners to be connected on LinkedIn and other social media platforms?
What would it mean for this field to be the most connected and prepared in the country?

Groups
Groups and online postings accelerate group learning, avoid waste, leverage resources (no need to experience every problem yourself)

Note: Younger generations are moving from email to text messages and platform-based communications

LinkedIn – Integrating your Network
CHPC
33

Be an Informer
CHPC
34

Twitter Basics
Messages – 140 characters – a “Tweet”
Messages available to anyone – but sent directly to your “followers” accounts
Messages from the people you “Follow” sent to your account – all messages accessible through searching
Individual users have account names – identified by “@NAME”
CHPC
35

Twitter?
15 Billion messages sent
140 characters or less
Millions of individual broadcasting networks with custom-built audiences
CHPC
36

Twitter Starting Point - Listen
Counter-intuitive – listen first
Follow 5 new people – see who they “listen” to, then five more, then five more – watch the conversation happen
Try a search – Search.Twitter.com
Read the conversation – who is saying what? Follow some interesting folks.
Adapted from http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php
CHPC
37

Listen…Search a “hashtag”
CHPC
38

What have you learned by listening?
What conversations are out there?
Who is having them?
Is there a voice missing from the discussion?
Is there information missing?
What value can you add?
CHPC
39

So – what do you have to say? And who is listening?
Personal thoughts
Are you first? The only? The most trusted to share it?
Replies (@twittername) - The more personal the reply the better.
Direct replies (d twittername) - this isn’t in the public timeline, but it helps build deeper bonds
New blog posts – yours & promote other people’s blog posts
Announcements - if it is interesting, tweet it
Shout outs - @twittername rocks! Thanks for the great link: http://insertlink.com These make people feel great, too.
Adapted from http://www.horsepigcow.com/2008/04/tweeting-for-companies-101/
CHPC
40

Fear-free Tweeting
How could you message your peers about the Pipeline in 140 characters or less?
How would it be different than how you communicate now?
CHPC
41

Managing it all
TweetDeck
hootsuite
CHPC
42

What could you say on H1N1?
Take one step today to protect your parents – help them get the #H1N1 vaccine (link)
Most seniors in our county still haven’t been vaccinated for #H1N1. Help them get connected today (link)
Prepare for summer. Sunscreen and #H1N1 vaccines for the vulnerable people in your life (kids, seniors).
If you love someone, help them get vaccinated with the #H1N1 vaccine. Lots available in Alameda County.
Five seconds can mean a year of #H1N1 coverage. Help someone you love get the vaccine today.
A moment of reflection:
What are my org’s social media barriers?
Who are my skeptics?
Who is already using social media?
CHPC
43

Make Your Own News
Make News: Make Photos/Videos Available using Flip Cameras, Twitpic, & Flickr
www.flickr.com/photos/whiteafrican/3100136010/
CHPC
44

Record It!
Flip Video Cameras
$75 changes everything!
Easy to use
Easy to upload
Easy to share
Easy to evangelize
CHPC
45

Using Video – Making a Point
www.youtube.com/watch?v=ZHRC30ZWGHA
Use the minds of others
CHPC
46

Building your Broadcast Network
Lobby Day 2010
A Tree Falls & Everyone Hears
CHPC
47

Take Pictures – Define the Images & Debate
Cameras
Cellphones
iPhones
CHPC
48

Distribute your photos - instantly
CHPC
49

Distribute your photos - instantly
CHPC
50

Aggregate your photos
CHPC
51

A moment of reflection:
So…what do you have? Video? Photos?
How could you use it to have a discussion?
Could you post it? Host it? Re-mix it?
CHPC
52

Let’s build a home on the web
CHPC
53

Let’s build YOUR home
CHPC
54

Let’s build YOUR home
Websites are cheap
Websites are easy
Websites can be updated
Websites are YOUR space
CHPC
55

Website in 5 minutes or less
Getting Started
URL - www.mywebsite.com OR www.mywebsite.wordpress.com
Easy - host your site at wordpress.com, register an account and you’ll be ready to begin building your site in no time.
5 Minutes – Wordpress is famous for its “Five minute” installation. Follow the instructions and you’ll be up and running in no time.
CHPC
56

Track It!
Unique Visitors
Visits/Visitors
Pages
Hits
Robots/Spiders
Visits Duration
Referrers
Key words/phrases
Your Boss or Funder
CHPC
57

Facebook passes Google as
top visited site in the U.S.
March 2010

CHPC
58

Facebook – Your Home
Link to News Item
Promote Event
CHPC
59

Facebook – Update Quickly
Link to Blog
Post a photo
CHPC
60

Facebook – Innovative tools built in
CHPC
61

Best Practices to Build a Following
Ask their opinion
Test their knowledge
Promotions
Say thank you
Recruit Fans – w/ prizes
Adapted from Beth Kantor’s Social Media Lab – Facebook & Mashable
CHPC
62

Add Free “Apps”
That was easy
http://www.involver.com/pages/gallery.html
CHPC
63

Facebook – Engage & Measure
Just do it!
Put someone in charge & make them accountable
Refresh, remix, reboot your ontent
Track, measure and grade your progress
Set it up: Set your fan page settings appropriately. Here’s a four minute video http://bit.ly/ajAXJ6
CHPC
64

Facebook.com/Insights It’s in There”
Measure it: Some things to measure (per Beth Kanter)
Total Fans / Unsubscribers
New / Removed Fans
Page Views
Media Consumption
Unsubscribes / Re-subscribes
CHPC
65

Facebook Like Page – Alert
CHPC
66

Facebook Fan Page – Listen & Engage
CHPC
67

How Do You Feel?
CHPC
68

Fear Free Social Media to Strengthen Pipeline Prorgrams? Discuss.
CHPC
69

Let’s go to work!
Practice
Create
Fail/Learn
CHPC
70

We can all do this! Take one step…
In the next 5-7 days:
For the PIPELINE: Listen to your Students – ask them how they use these new media tools
For YOU: Try one new tool to listen & use social media tools to connect.
For the NETWORK: Find and listen to your peers on-line
CHPC
71

Dan Cohen, PrincipalFull Court Press Communicationsdan@fcpcommunications.com510-465-8294

Social Media for building a pipeline for health professions

by Dan Cohen on Oct 15, 2010

Accessibility

Categories

Upload Details

Usage Rights

Statistics

Social Media for building a pipeline for health professions Presentation Transcript