Five things to do – right now – to make social media work for you
Let’s Share: What are the 3 questions you have about this whole social media thing?
We can all do this! Take one step… <ul><li>In the next 5-7 days: </li></ul><ul><li>Connect to Ana-Marie Jones on LinkedIn,...
Congratulations!   You now own your own network & newspaper
    March 2010: Facebook passes Google as the most visited site in the U.S.
Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc
Social Media - 5 things we can do now How do we use these tools?
Beth Kanter’s Continuum – Crawl, Walk, Run, Fly! What social media tools are we using?
Five Things We Can Do Social Media - 5 things we can do now <ul><li>Start where you are:  LinkedIn as a starting point </l...
But before we start…Be Strategic <ul><li>Communications Goals should rule </li></ul><ul><li>What is your strategy? </li></...
Thinking about your audiences Courtesy of HollyMinch.com Think about your audience? What News? Who Needs to Hear it? List ...
Social Media - 5 things we can do now Why is THIS guy smiling Dan Nye, chief executive of LinkedIn
    <ul><ul><li>LinkedIn was officially launched on May 5, 2003 when the five founders invited 350 of their contacts to jo...
    Date Reported # LinkedIn Members  December 2003 81,000 December 2004 1,600,000 December 2005 4,000,000 December 2006 8...
    Status Updates  Note: Status updates keep your name and activities  in front of your connections!
    Status Updates
    High Visibility
    <ul><ul><li>Concept: with 6 Degrees of Separation everyone is at most six steps away from any other person on Earth - ...
    6 Degrees  of Separation
    Making Connections
    <ul><ul><li>Status Updates provide immediate value “I am OK” “Bay Bridge down” </li></ul></ul><ul><ul><li>Profile info...
What would it mean for your career to be connected to the leaders of your industry? What would it mean for government, bus...
LinkedIn –  Integrating your Network
Be an Informer Social Media - 5 things we can do now
Twitter Basics <ul><li>Messages – 140 characters – a “ Tweet ” </li></ul><ul><li>Messages available to anyone – but sent d...
Twitter? <ul><li>10 Billion messages sent </li></ul><ul><li>140 characters or less </li></ul><ul><li>Millions of individua...
Be an Informer – Start @Twitter <ul><li>Sign up for a free account and fill out your profile by adding an image and one-li...
Twitter Starting Point - Listen <ul><li>Counter-intuitive – listen first </li></ul><ul><li>Follow 5 new people – see who t...
Listen… Search a “hashtag” Social Media - 5 things we can do now
What have you learned by listening? <ul><li>What conversations are out there? </li></ul><ul><li>Who is having them? </li><...
So – what do you have to say? <ul><li>Personal thoughts  and reflections that meet your goal? </li></ul><ul><li>Are you fi...
Twitter – Take the Plunge <ul><li>@ShaneGoldmacher, LATimes  </li></ul><ul><li>“ I would say that Twitter can be most effe...
Fear-free Tweeting <ul><li>How could you message H1N1 in 140 characters or less? </li></ul><ul><li>How would it be differe...
TweetDeck hootsuite Managing it all
What could you say on H1N1? <ul><li>Take one step today to protect your parents – help them get the #H1N1 vaccine (link) <...
www.flickr.com/photos/whiteafrican/3100136010/ Social Media - 5 things we can do now Make Your Own News <ul><li>Make News:...
Record It! <ul><li>Flip Video Cameras </li></ul><ul><li>$75 changes everything! </li></ul><ul><li>Easy to use </li></ul><u...
Using Video – Making a Point Use the minds of others www.youtube.com/watch?v=ZHRC30ZWGHA
Taking Video – Making it great <ul><li>Taking Video </li></ul><ul><li>Framing:  The closer the shot the better. Faces are ...
Take Pictures –  Define the Images & Debate <ul><li>Cameras </li></ul><ul><li>Cellphones </li></ul><ul><li>iPhones </li></...
Distribute your photos - instantly Social Media - 5 things we can do now
Distribute your photos - instantly Social Media - 5 things we can do now
Aggregate your photos Social Media - 5 things we can do now
Keys for Success – Flickr & Photos <ul><li>Choose your photos carefully before you upload –  free accounts have limited sp...
Let’s build a home on the web Social Media - 5 things we can do now
Let’s build OUR home Social Media - 5 things we can do now
<ul><li>Websites are cheap </li></ul><ul><li>Websites are easy </li></ul><ul><li>Websites can be updated </li></ul><ul><li...
Website in 5 minutes or less <ul><li>Getting Started </li></ul><ul><li>URL  - www.mywebsite.com OR www.mywebsite.wordpress...
Wordpress Tips & Tricks <ul><li>Free Themes: Wordpress.org offers free & customizable look & feel </li></ul><ul><li>Easy c...
Track It! <ul><li>Unique Visitors </li></ul><ul><li>Visits/Visitors </li></ul><ul><li>Pages </li></ul><ul><li>Hits </li></...
Facebook – Get Fans, Get Real Link to Blog Post a photo
Facebook – Get Fans, Give Feedback
Facebook – Get Fans, Get Real <ul><li>You gotta sell it / engage it </li></ul><ul><li>Make it findable – embed  on your we...
Start by Listening <ul><li>Start listening – find others like you.  </li></ul><ul><li>Where are they?  </li></ul><ul><li>W...
Best Practices to Build Fans <ul><li>Ask their opinion </li></ul><ul><li>Test their knowledge </li></ul><ul><li>Promotions...
Add Free “Apps” http://www.involver.com/pages/gallery.html That was easy
Facebook – Engage & Measure <ul><li>Just do it! </li></ul><ul><ul><li>Put someone in charge & make them accountable </li><...
Facebook.com/Insights  It’s in There” <ul><li>Measure it:  Some things to measure (per Beth Kanter) </li></ul><ul><ul><li>...
Facebook Fan/“Like” Pages Social Media - 5 things we can do now
Facebook Fan Page – Alert Social Media - 5 things we can do now
Facebook Fan Page – Listen & Engage Social Media - 5 things we can do now
How Do You Feel?
Social Media - 5 things we can do now How can we change the world? Discussion
We can all do this! Take one step… <ul><li>In the next 5-7 days: </li></ul><ul><li>Connect to Ana-Marie Jones on LinkedIn,...
Finding Ana-Marie & Joining the public health effort CARD can be found online at: www.CARDcanhelp.org   http://CARDcanhelp...
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5 Easy Steps to Social Media progress for your Non-Profit - Presented to Oakland Chamber of Commerce Non-Profit Roundtable

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Five Social Media steps to take right now for your non-profit organization

Program sponsored by CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department

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5 Easy Steps to Social Media progress for your Non-Profit - Presented to Oakland Chamber of Commerce Non-Profit Roundtable

  1. 1. Five things to do – right now – to make social media work for you
  2. 2. Let’s Share: What are the 3 questions you have about this whole social media thing?
  3. 3. We can all do this! Take one step… <ul><li>In the next 5-7 days: </li></ul><ul><li>Connect to Ana-Marie Jones on LinkedIn, Twitter & Facebook </li></ul><ul><li>Engage in one new social media activity </li></ul><ul><li>Tweet/Post one public health message relevant to your group (e.g. H1N1) </li></ul><ul><li>Report back & Tell us how its going </li></ul><ul><li>Bonus: Sign up for one hour of supplemental support before 7/29/10 </li></ul>
  4. 4. Congratulations! You now own your own network & newspaper
  5. 5.     March 2010: Facebook passes Google as the most visited site in the U.S.
  6. 6. Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc
  7. 7. Social Media - 5 things we can do now How do we use these tools?
  8. 8. Beth Kanter’s Continuum – Crawl, Walk, Run, Fly! What social media tools are we using?
  9. 9. Five Things We Can Do Social Media - 5 things we can do now <ul><li>Start where you are: LinkedIn as a starting point </li></ul><ul><li>Become an Informer: Build presence on Twitter </li></ul><ul><li>Make Your Own News: Make Photos/Videos available using Flip Cameras, Twitpic, & Flickr </li></ul><ul><li>Go home! Build robust on-line home for your work & use metrics to track success </li></ul><ul><li>Build a Fan Base: Use Facebook to provide a “home” for supporters </li></ul>
  10. 10. But before we start…Be Strategic <ul><li>Communications Goals should rule </li></ul><ul><li>What is your strategy? </li></ul><ul><li>Does this tool fit? </li></ul><ul><li>Think “Audience” and “Action” </li></ul><ul><li>Are you the right messenger? </li></ul><ul><li>Are you listening? </li></ul><ul><li>Starting a discussion? </li></ul><ul><li>Participating actively? </li></ul><ul><li>What is your near-term goal? </li></ul><ul><li>Long-term? </li></ul>Photo source: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/ Social Media - 5 things we can do now
  11. 11. Thinking about your audiences Courtesy of HollyMinch.com Think about your audience? What News? Who Needs to Hear it? List all key audiences In What Format? Note the comm. channel By When? From Whom Do They Need to Hear it?
  12. 12. Social Media - 5 things we can do now Why is THIS guy smiling Dan Nye, chief executive of LinkedIn
  13. 13.     <ul><ul><li>LinkedIn was officially launched on May 5, 2003 when the five founders invited 350 of their contacts to join their LinkedIn profiles </li></ul></ul><ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members </li></ul></ul><ul><ul><li>81% of business-to-business marketers use LinkedIn </li></ul></ul><ul><ul><li>LinkedIn is currently the largest online Business Networking platform in the world </li></ul></ul><ul><ul><li>Nearly half of all members are outside the U.S. </li></ul></ul><ul><ul><li>Note: According to LinkedIn’s corporate website, a new </li></ul></ul><ul><ul><li>member joins LinkedIn approximately every second </li></ul></ul>
  14. 14.     Date Reported # LinkedIn Members December 2003 81,000 December 2004 1,600,000 December 2005 4,000,000 December 2006 8,000,000 September 2007 15,000,000 December 2008 33,000,000 May 2009 55,000,000 February 2010 60,000,000 +
  15. 15.     Status Updates Note: Status updates keep your name and activities in front of your connections!
  16. 16.     Status Updates
  17. 17.     High Visibility
  18. 18.     <ul><ul><li>Concept: with 6 Degrees of Separation everyone is at most six steps away from any other person on Earth - the “ small world phenomenon” </li></ul></ul><ul><ul><li>LinkedIn allows you to see your degrees of separation </li></ul></ul><ul><ul><li>The more people in your personal network, the fewer degrees between </li></ul></ul><ul><ul><li>you and the people you want to know </li></ul></ul><ul><ul><li>Online, visible networks have benefits beyond offline networks – portability, speed, trust, durability, sustainability </li></ul></ul>6 Degrees of Separation Note: This concept has been featured in movies, plays, books, multiple websites, and researchers from Harvard, MIT, Columbia and other schools have included it in their curricula
  19. 19.     6 Degrees of Separation
  20. 20.     Making Connections
  21. 21.     <ul><ul><li>Status Updates provide immediate value “I am OK” “Bay Bridge down” </li></ul></ul><ul><ul><li>Profile information allows for faster, more effective networking, etc. </li></ul></ul><ul><ul><li>Social Media monitors the pulse/vibe of public opinion/thought </li></ul></ul><ul><ul><li>Recommendations help distinguish between “self-identified,” “unchallenged” and “community recognized” expertise </li></ul></ul><ul><ul><li>Groups and online postings accelerate group learning, avoid waste, leverage resources (no need to experience every problem yourself) </li></ul></ul><ul><ul><li>Social media platforms adopt - and adapt to - new opportunities quickly </li></ul></ul>Note: Younger generations are moving from email to text messages and platform-based communications
  22. 22. What would it mean for your career to be connected to the leaders of your industry? What would it mean for government, businesses and the nonprofit sector to be connected on LinkedIn and other social media platforms? Note: Just using status message updates leaves us exponentially more prepared for emergencies!
  23. 23. LinkedIn – Integrating your Network
  24. 24. Be an Informer Social Media - 5 things we can do now
  25. 25. Twitter Basics <ul><li>Messages – 140 characters – a “ Tweet ” </li></ul><ul><li>Messages available to anyone – but sent directly to your “ followers ” accounts </li></ul><ul><li>Messages from the people you “ Follow ” sent to your account – all messages accessible through searching </li></ul><ul><li>Individual users have account names – identified by “@NAME” </li></ul>Social Media - 5 things we can do now
  26. 26. Twitter? <ul><li>10 Billion messages sent </li></ul><ul><li>140 characters or less </li></ul><ul><li>Millions of individual broadcasting networks with custom-built audiences </li></ul>Social Media - 5 things we can do now
  27. 27. Be an Informer – Start @Twitter <ul><li>Sign up for a free account and fill out your profile by adding an image and one-line bio and include a link to your site. </li></ul><ul><li>You can read on the web or send messages to your phone or IM client. Decide what works best for your working style. </li></ul><ul><li>You can &quot;protect your updates&quot; or &quot;open.&quot; Pros/cons to each. </li></ul><ul><li>Decide whether you want an organizational account or individual account. </li></ul><ul><li>Share the workload - should not just be one person. Listening on Twitter can take 5 or ten minutes of your day each day. </li></ul>http://socialmedia-listening.wikispaces.com/Project+1 Social Media - 5 things we can do now
  28. 28. Twitter Starting Point - Listen <ul><li>Counter-intuitive – listen first </li></ul><ul><li>Follow 5 new people – see who they “listen” to, then five more, then five more – watch the conversation happen </li></ul><ul><li>Try a search – Search.Twitter.com </li></ul><ul><li>Try “California Budget” “Immigrant” “p2” </li></ul><ul><li>Read the conversation – who is saying what? Follow some interesting folks. </li></ul>Adapted from http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php Social Media - 5 things we can do now
  29. 29. Listen… Search a “hashtag” Social Media - 5 things we can do now
  30. 30. What have you learned by listening? <ul><li>What conversations are out there? </li></ul><ul><li>Who is having them? </li></ul><ul><li>Is there a voice missing from the discussion? </li></ul><ul><li>Is there information missing? </li></ul><ul><li>What value can you add? </li></ul>Social Media - 5 things we can do now
  31. 31. So – what do you have to say? <ul><li>Personal thoughts and reflections that meet your goal? </li></ul><ul><li>Are you first? The only? The most trusted to share it? </li></ul><ul><li>Replies (@twittername) - The more personal the reply, the higher the impact. </li></ul><ul><li>Direct replies (d twittername) - this isn’t in the public timeline, but it helps build deeper bonds </li></ul><ul><li>New blog posts – yours & promote other people’s blog posts that are of interest </li></ul><ul><li>Announcements - if it is interesting, tweet it </li></ul><ul><li>Shout outs - @twittername rocks! Thanks for the great link: http://insertlink.com These make people feel great, too. </li></ul>Adapted from http://www.horsepigcow.com/2008/04/tweeting-for-companies-101/ Social Media - 5 things we can do now
  32. 32. Twitter – Take the Plunge <ul><li>@ShaneGoldmacher, LATimes </li></ul><ul><li>“ I would say that Twitter can be most effective to cover live, as they are happening events. </li></ul><ul><li>Also, can be most useful to point out stories or things people would otherwise miss.” </li></ul><ul><li>He added, “Generally, the most effective way to gain followers/a following is to find unique, timely and accurate information and disseminate it.” </li></ul>Social Media - 5 things we can do now
  33. 33. Fear-free Tweeting <ul><li>How could you message H1N1 in 140 characters or less? </li></ul><ul><li>How would it be different? </li></ul>
  34. 34. TweetDeck hootsuite Managing it all
  35. 35. What could you say on H1N1? <ul><li>Take one step today to protect your parents – help them get the #H1N1 vaccine (link) </li></ul><ul><li>Most seniors in our county still haven’t been vaccinated for #H1N1. Help them get connected today (link) </li></ul><ul><li>Prepare for summer. Sunscreen and #H1N1 vaccines for the vulnerable people in your life (kids, seniors). </li></ul><ul><li>If you love someone, help them get vaccinated with the #H1N1 vaccine. Lots available in Alameda County. </li></ul><ul><li>Five seconds can mean a year of #H1N1 coverage. Help someone you love get the vaccine today. </li></ul>A moment of reflection: What are my org’s social media barriers? Who are my skeptics? Who is already using social media?
  36. 36. www.flickr.com/photos/whiteafrican/3100136010/ Social Media - 5 things we can do now Make Your Own News <ul><li>Make News: Make Photos/Videos Available using Flip Cameras, Twitpic, & Flickr </li></ul>
  37. 37. Record It! <ul><li>Flip Video Cameras </li></ul><ul><li>$75 changes everything! </li></ul><ul><li>Easy to use </li></ul><ul><li>Easy to upload </li></ul><ul><li>Easy to share </li></ul><ul><li>Easy to evangelize </li></ul>Social Media - 5 things we can do now
  38. 38. Using Video – Making a Point Use the minds of others www.youtube.com/watch?v=ZHRC30ZWGHA
  39. 39. Taking Video – Making it great <ul><li>Taking Video </li></ul><ul><li>Framing: The closer the shot the better. Faces are great. Don’t be afraid to get up close and personal with people. But DO NOT USE the ZOOM. </li></ul><ul><li>Background: If you have a choice between a white background and anything else, pick anything else! </li></ul><ul><li>Lighting: Try to shoot with your back to the light source. </li></ul><ul><li>Fluidity: The goal here is to reduce jerkiness. Think of your body as a tripod. The more solid the base (you), the more solid the shot. </li></ul><ul><li>Audio: The audio capabilities of a flip camera are usually very limited, so get close – especially if you have a lot of background noise. </li></ul><ul><li>Other helpful tips for filming an interview:   </li></ul><ul><li>Ask the subject not to look in the camera, but to keep eye contact with you and carry on the conversation as naturally as possible. </li></ul><ul><li>Frame the shot with the head and upper chest showing and with the subject off-center to one side or the other. </li></ul><ul><li>If you can, have a friend hold the camera while you stand off screen and ask the questions. This gives a natural feel and lets you focus on engaging the interviewee. </li></ul>Social Media - 5 things we can do now
  40. 40. Take Pictures – Define the Images & Debate <ul><li>Cameras </li></ul><ul><li>Cellphones </li></ul><ul><li>iPhones </li></ul>Social Media - 5 things we can do now
  41. 41. Distribute your photos - instantly Social Media - 5 things we can do now
  42. 42. Distribute your photos - instantly Social Media - 5 things we can do now
  43. 43. Aggregate your photos Social Media - 5 things we can do now
  44. 44. Keys for Success – Flickr & Photos <ul><li>Choose your photos carefully before you upload – free accounts have limited space </li></ul><ul><li>Resize and compress photos before you upload – size and clarity matter </li></ul><ul><li>Make friends & join groups : Flickr is more than just an image hosting site – it’s also a community. Join groups, search for friends and invite others to join you. </li></ul><ul><li>S.E.O – Take advantage of the opportunity to boost your search engine optimization when you use Flickr. Always choose wisely when naming your images – and always include descriptions. </li></ul>Social Media - 5 things we can do now
  45. 45. Let’s build a home on the web Social Media - 5 things we can do now
  46. 46. Let’s build OUR home Social Media - 5 things we can do now
  47. 47. <ul><li>Websites are cheap </li></ul><ul><li>Websites are easy </li></ul><ul><li>Websites can be updated </li></ul><ul><li>Websites are YOUR space </li></ul>Let’s build OUR home Social Media - 5 things we can do now
  48. 48. Website in 5 minutes or less <ul><li>Getting Started </li></ul><ul><li>URL - www.mywebsite.com OR www.mywebsite.wordpress.com </li></ul><ul><li>Easy - host your site at wordpress.com, register an account and you’ll be ready to begin building your site in no time. </li></ul><ul><li>Medium – Take advantage of the power of wordpress –purchase your own domain and hosting services and download wordpress software onto your website. </li></ul><ul><li>5 Minutes – Wordpress is famous for its “Five minute” installation. Follow the instructions and you’ll be up and running in no time. </li></ul>Social Media - 5 things we can do now
  49. 49. Wordpress Tips & Tricks <ul><li>Free Themes: Wordpress.org offers free & customizable look & feel </li></ul><ul><li>Easy content management: Upload files & media with automatic tools. </li></ul><ul><li>Plugins: Vast library of free plugins (forms, twitter, data managers) </li></ul><ul><li>Engage your audience! Comments, SMS, events, blogs </li></ul><ul><li>Keep it Fresh – Give people a reason to return </li></ul>Social Media - 5 things we can do now
  50. 50. Track It! <ul><li>Unique Visitors </li></ul><ul><li>Visits/Visitors </li></ul><ul><li>Pages </li></ul><ul><li>Hits </li></ul><ul><li>Robots/Spiders </li></ul><ul><li>Visits Duration </li></ul><ul><li>Referrers </li></ul><ul><li>Key words/phrases </li></ul>Your Boss or Funder Social Media - 5 things we can do now
  51. 51. Facebook – Get Fans, Get Real Link to Blog Post a photo
  52. 52. Facebook – Get Fans, Give Feedback
  53. 53. Facebook – Get Fans, Get Real <ul><li>You gotta sell it / engage it </li></ul><ul><li>Make it findable – embed on your website </li></ul><ul><li>Invite, Invite, Invite </li></ul><ul><li>Engage with Facebook Apps, Comments, & Photos </li></ul><ul><li>Video, video, video – yours, others, lots! </li></ul><ul><li>Buy ads – don’t be shy…or cheap </li></ul>Adapted from Mari Smith’s 21 Creative Ways to Increase Your Facebook Fanbase
  54. 54. Start by Listening <ul><li>Start listening – find others like you. </li></ul><ul><li>Where are they? </li></ul><ul><li>What are they saying? </li></ul><ul><li>Imitation is flattery? </li></ul><ul><li>Do you visit fan pages? </li></ul><ul><li>Link to search engine efforts </li></ul>Adapted from Beth Kantor’s Social Media Lab – Facebook
  55. 55. Best Practices to Build Fans <ul><li>Ask their opinion </li></ul><ul><li>Test their knowledge </li></ul><ul><li>Promotions </li></ul><ul><li>Say thank you </li></ul><ul><li>Recruit Fans – w/ prizes </li></ul>Adapted from Beth Kantor’s Social Media Lab – Facebook & Mashable
  56. 56. Add Free “Apps” http://www.involver.com/pages/gallery.html That was easy
  57. 57. Facebook – Engage & Measure <ul><li>Just do it! </li></ul><ul><ul><li>Put someone in charge & make them accountable </li></ul></ul><ul><ul><li>Refresh, remix, reboot your ontent </li></ul></ul><ul><ul><li>Track, measure and grade your progress </li></ul></ul><ul><li>Set it up: Set your fan page settings appropriately. Here’s a four minute video http://bit.ly/ajAXJ6 </li></ul>
  58. 58. Facebook.com/Insights It’s in There” <ul><li>Measure it: Some things to measure (per Beth Kanter) </li></ul><ul><ul><li>Total Fans / Unsubscribers </li></ul></ul><ul><ul><li>New / Removed Fans </li></ul></ul><ul><ul><li>Page Views </li></ul></ul><ul><ul><li>Media Consumption </li></ul></ul><ul><ul><li>Unsubscribes / Re-subscribes </li></ul></ul>
  59. 59. Facebook Fan/“Like” Pages Social Media - 5 things we can do now
  60. 60. Facebook Fan Page – Alert Social Media - 5 things we can do now
  61. 61. Facebook Fan Page – Listen & Engage Social Media - 5 things we can do now
  62. 62. How Do You Feel?
  63. 63. Social Media - 5 things we can do now How can we change the world? Discussion
  64. 64. We can all do this! Take one step… <ul><li>In the next 5-7 days: </li></ul><ul><li>Connect to Ana-Marie Jones on LinkedIn, Twitter & Facebook </li></ul><ul><li>Engage in one new social media activity </li></ul><ul><li>Tweet/Post one public health message relevant to your group (e.g. H1N1) </li></ul><ul><li>Report back & Tell us how its going </li></ul><ul><li>Bonus: Sign up for one hour of supplemental support before 7/29/10 </li></ul>
  65. 65. Finding Ana-Marie & Joining the public health effort CARD can be found online at: www.CARDcanhelp.org http://CARDcanhelp.org/Blog www.Twitter.com/CARDcanhelp   Ana-Marie Jones can be found online at: www.LinkedIn.com/in/MsDuctTape www.Facebook.com/MsDuctTape www.Twitter.com/MsDuctTape
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