On October 23rd, 2014, we updated our
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Regardless of the question asked, know what you want to discuss and always come back to them.
Be Methodical & Tell Everyone
Take your time
Integrate your life experiences
Present Your Material Methodically
Tell them what you are going to tell them
Tell them what you just told them
Improvising is easier when done while walking…not running
Know your key messages. They are your “home” base. Always return, regardless of the question.
Questions to engage your Board
Questions to Answer and Share
What is our communications goal?
Who do we need to reach/persuade?
How will we know if we are successful?
What problems do we anticipate?
What timing are we up against?
What are our key messages?
What question do we fear being asked?
Delivering Your Messages
Prepare, Prepare, Prepare.
Develop a tight message, but understandable by the widest audience.
Know your audience.
On phone, email or in person. The medium will change how you deliver the message.
Thinking about your audiences Courtesy of HollyMinch.com Think about your audience? What News? Who Needs to Hear it? List all key audiences In What Format? Note the comm. channel By When? From Whom Do They Need to Hear it?
Storytelling – The Importance of Anecdotes Graeme Frost, SCHIP Kid Faces of Health Care Reform
Storytelling – The Importance of Anecdotes
Storytelling is common thread through all cultures
Humanizing. Anecdotes personalize the issue
Impact - Anecdotes are a way for audience to understand your perspective – more powerful than text of your remarks
Linkage – a story can personalize an issue much faster than reciting statistics, or historical facts.
Credibility – anecdotes allow you to “borrow” someone else’s credibility
Storytelling – Budget Examples
Finding new messengers
County could lose $262 million loss in federal and state money (CCTimes 7/3/08)
In the end, Nick Robinson just couldn't afford the Bay Area. And with pending state budget cuts threatening the foster care counselor's programs and salary, he decided to pack his belongings and leave Walnut Creek for Boston.
Storytelling – Budget Examples
Just like me & my family
Boy's special medical care imperiled by state budget crunch (Sac Bee 5/11/08)
Derek Longwell's wheelchair bears all the scars of rough handling by a fully charged 13-year-old boy: scratched metal frame, chipped paint, worn treads and a perpetual coat of dust on the footrest.
The teen with dark chocolate hair and olive-tinted eyes suffers from spina bifida, a birth defect that has left him with an incomplete spinal cord and an inability to walk. But a committed team of doctors and his devoted parents, backed by a specialized state health care program, have enabled Derek to enjoy an active life outdoors.
Now the state's ominous fiscal forecast is threatening to disrupt Derek's ability to see his doctors in a timely manner or get leg braces to fit his growing body.
My California Story.org
Finding your stories
What stories do you have to share?
Get Personal – Why I do this work
Get Real - Why is this work important?
What kind of Partners / leaders?
What are we Learning? How are we Leading?
What is the impact on us today? Tomorrow?
Prove It – Only you have access to unique success stories. Package & share them
Congratulations! You now own your own network & newspaper
Dan Cohen, Principal Full Court Press Communications [email_address] 510-271-0640 @dcstpaul / @fullcourtpress