Part 4 of 4 - Social Media for Health & Public Health - UC Berkeley Center for Health Leadershp

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Live tweeted at #UCBCHL w Co-Trainer Ana-Marie Jones of Cardcanhelp.org.

Day one of two - Social media workshop, training and capaicty building for health and public health - part of UC Berkeley Center for Health Leadership - New Media Training Series - http://chl.berkeley.edu/events/new-media-trainings/

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Part 4 of 4 - Social Media for Health & Public Health - UC Berkeley Center for Health Leadershp

  1. 1. Social Media: Making it a viable tool for you and your organization
  2. 2. Remember…Be Strategic <ul><li>Communications Goals should rule </li></ul><ul><li>What is your near-term goal? </li></ul><ul><li>Long-term? </li></ul><ul><li>What is your strategy? </li></ul><ul><li>How do these tools fit? </li></ul><ul><li>Are you the right messenger? </li></ul><ul><li>Are you listening? </li></ul>Photo source: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/ UCB CHL
  3. 3. Beth Kanter’s Continuum Crawl, Walk, Run, Fly! UCB CHL What new & social media tools are we using?
  4. 4. UCB CHL Now, let’s talk about what this means. So far, so good?
  5. 5. What are the questions I need to have answered? What are the “Tough” questions?
  6. 6. What do I know so far about the tools & my organization’s needs/challenges?
  7. 7. Who are the “Changemakers” I need to engage? What will they need from me?
  8. 8. What’s Next? <ul><li>Format – what is the “language” of my organization </li></ul><ul><li>Substance – what will my organization need in order to buy into making the changes </li></ul><ul><li>Data – do I have enough data? How can I collect more? </li></ul><ul><li>What does a “win” look like? </li></ul>
  9. 9. What’s Next? <ul><li>Questions & Answers </li></ul><ul><li>Find a Friend in the room </li></ul><ul><li>Phone call in early January </li></ul><ul><li>Next session </li></ul><ul><li>Evaluations </li></ul>

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