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Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for Health Leadership


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Live tweeted at #UCBCHL w Co-Trainer Ana-Marie Jones of …

Live tweeted at #UCBCHL w Co-Trainer Ana-Marie Jones of

Day one of two - Social media workshop, training and capaicty building for health and public health - part of UC Berkeley Center for Health Leadership - New Media Training Series -

Published in: Health & Medicine

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  • 1. Five Leading Social Media Tools
  • 2. Let’s Share: What are the 3 questions you have about this whole social media thing?
  • 3. We can all do this! Take one step…
    • In the next 5-7 days:
    • Connect to Ana-Marie Jones & Dan Cohen on LinkedIn, Twitter & Facebook
    • Engage in one new social media activity
    • Tweet/Post one message relevant to your target group
    • Report back & tell us how its going
    • Create a signature file for your email with links to social media sites
  • 4. Congratulations! You now own your own network & newspaper
  • 5. The New Media Big Bang UCB CHL
  • 6. Social Media - 5 things we can do now How do we use these tools?
  • 7. Beth Kanter’s Continuum Crawl, Walk, Run, Fly! What social media tools are we using?
  • 8. Five Things We Can Do Social Media - 5 things we can do now
    • Start where you are: LinkedIn as a starting point
    • Become an Informer: Build presence on Twitter
    • Make Your Own News: Make Photos/Videos available using Flip Cameras, Twitpic, & Flickr
    • Go home! Build robust on-line home for your work & use metrics to track success
    • Build a Fan Base: Use Facebook to provide a “home” for supporters & inform your communities
  • 9. But before we start…Be Strategic
    • Communications Goals should rule
    • What is your strategy?
    • Does this tool fit?
    • Think “Audience” and “Action”
    • Are you the right messenger?
    • Are you listening?
    • Starting a discussion?
    • Participating actively?
    • What is your near-term goal?
    • Long-term?
    Photo source: Social Media - 5 things we can do now
  • 10. Thinking about your audiences Courtesy of Think about your audience? What News? Who Needs to Hear it? List all key audiences In What Format? Note the comm. channel By When? From Whom Do They Need to Hear it?
  • 11. Social Media - 5 things we can do now Why is THIS guy smiling Jeff Weiner, CEO at
  • 12.    
      • LinkedIn was officially launched on May 5, 2003 -- five founders invited 350 of their contacts to join their LinkedIn profiles
      • Executives from all Fortune 500 companies are on LinkedIn
      • 81% of business-to-business marketers use LinkedIn
      • LinkedIn is currently the largest online Business Networking platform in the world
      • Nearly half of all members are outside the U.S.
      • A new member joins LinkedIn every second
      • Note: Over 80% of employers who are looking to hire,
      • acknowledge using LinkedIn during their process.
  • 13.     Date Reported # LinkedIn Members December 2003 81,000 December 2004 1,600,000 December 2005 4,000,000 December 2006 8,000,000 September 2007 15,000,000 December 2008 33,000,000 May 2009 55,000,000 February 2010 60,000,000 August 2010 75,000,000
  • 14.     Status Updates
    • What You Need to Know:
    • Status Updates (140 character messages) keep your name, agency and your activities in front of your connections – without any extra effort from you
    • Can be sent from your cell phone!
    • Share insights, make requests, announce achievements, send event invitations, solicit help, and give or receive advice – immediately
    • Status updates can appear on the LinkedIn homepages of your direct connections, where they can comment or respond.
    • Updates are visible to your connections, your entire network, or all LinkedIn members (depending on your account settings).
    • Receive expert advice or suggestions from members of your network
    Note: You can link other applications to your LinkedIn profile – SlideShare, WordPress, Twitter, Polls, etc.
  • 15.     Available Info
  • 16.     High Visibility
  • 17.     Low Visibility
  • 18.    
      • Access to people and information matters!: For informing the public (new world for PIOs), funding opportunities, grant management, purchasing, research, recommendations, advice, volunteers, job opportunities, project buy-in, etc.
      • Concept: with 6 Degrees of Separation everyone is at most six steps away from any other person on Earth - the “ small world phenomenon”
      • LinkedIn allows you to see your degrees of separation, allows you to know your network in ways your offline methods can’t
      • The more robust your personal network, the fewer degrees between
      • you and the people you want to know
      • Online, visible networks have benefits beyond offline networks – portability, speed, trust, durability, sustainability
    6 Degrees of Separation Note: With social media, you can be better known, networked and noticed – without leaving your desk!
  • 19.     Making Connections
  • 20.    
      • Status Updates provide immediate value “I am OK” “Bay Bridge down”
      • Profile information allows for faster, more effective networking, etc.
      • Social Media monitors the pulse/vibe of public opinion/thought
      • Recommendations help distinguish between “self-identified,” “unchallenged” and “community recognized” expertise
      • Groups and online postings accelerate group learning, avoid waste, leverage resources (no need to experience every problem yourself)
      • Social media platforms adopt - and adapt to - new opportunities quickly
    Note: Younger generations are moving from email to text messages and platform-based communications
  • 21. What would it mean for your career to be connected to the leaders of your industry? What would it mean for government, businesses and the nonprofit sector to be connected on LinkedIn and other social media platforms? Note: Just using status message updates leaves us exponentially more prepared for emergencies!
  • 22.
    • [email_address]
    • Log on to LinkedIn
    • Update / Finalize your profile
    • Use suggestions & search feature to find 3-5 new connections
    • Join CARD’s Prepare for Health Social Media Team
    • Find at least one other professional group to support your efforts
    • Ask for a recommendation from a peer / former peer
  • 23. LinkedIn – Integrating your Network
    • Tweet it – Post it to LinkedIn or even Facebook
    • #UCBCHL – My AHA moment so far is….
    Social Media - 5 things we can do now
  • 25. Be an Informer Social Media - 5 things we can do now
  • 26. Twitter Basics
    • Messages – 140 characters – a “ Tweet ”
    • Messages available to anyone – but sent directly to your “ followers ” accounts
    • Messages from the people you “ Follow ” sent to your account – all messages accessible through searching
    • Individual users have account names – identified by “@NAME”
    Social Media - 5 things we can do now
  • 27. Twitter?
    • 10 Billion messages sent
    • 140 characters or less
    • Millions of individual broadcasting networks with custom-built audiences
    Social Media - 5 things we can do now
  • 28. Be an Informer – Start @Twitter
    • Sign up for a free account and fill out your profile by adding an image and one-line bio and include a link to your site.
    • You can read on the web or send messages to your phone or IM client. Decide what works best for your working style.
    • You can "protect your updates" or "open." Pros/cons to each.
    • Decide whether you want an organizational account or individual account.
    • Share the workload - should not just be one person. Listening on Twitter can take 5 or ten minutes of your day each day. Social Media - 5 things we can do now
  • 29. Twitter Starting Point - Listen
    • Counter-intuitive – listen first
    • Follow 5 new people – see who they “listen” to, then five more, then five more – watch the conversation happen
    • Try a search –
    • Read the conversation – who is saying what? Follow some interesting folks.
    Adapted from Social Media - 5 things we can do now
  • 30. Listen… Search a “hashtag” Social Media - 5 things we can do now
  • 31. What have you learned by listening?
    • What conversations are out there?
    • Who is having them?
    • Is there a voice missing from the discussion?
    • Is there information missing?
    • What value can you add?
    Social Media - 5 things we can do now
  • 32. So – what do you have to say? And who is listening?
    • Personal thoughts
    • Are you first? The only? The most trusted to share it?
    • Replies (@twittername) - The more personal the reply the better.
    • Direct replies (d twittername) - this isn’t in the public timeline, but it helps build deeper bonds
    • New blog posts – yours & promote other people’s blog posts
    • Announcements - if it is interesting, tweet it
    • Shout outs - @twittername rocks! Thanks for the great link: These make people feel great, too.
    Adapted from CHPC
  • 33. Twitter – Take the Plunge
    • @ShaneGoldmacher, LATimes
    • “ I would say that Twitter can be most effective to cover live, as they are happening events.
    • Also, can be most useful to point out stories or things people would otherwise miss.”
    • He added, “Generally, the most effective way to gain followers/a following is to find unique, timely and accurate information and disseminate it.”
    Social Media - 5 things we can do now
  • 34. Social Media - 5 things we can do now
  • 35. Fear-free Tweeting
    • How would it be different than how you communicate now?
  • 36. TweetDeck hootsuite Managing it all
  • 37. Twitter – on hootsuite A twitter list… A search term… Twitter for Us - Part II - All in one place “ Scheduler”
  • 38. Social Media - 5 things we can do now
  • 39. Twitter Next Steps – Right Now
    • Beginner/Intermediate
    • Complete your personal / organizational profile
    • Follow 5 new people based on search terms
    • Follow “List” based on followers recommendations
    • Advanced – register for Hootsuite & begin to aggregate all your sites in one
    • Use search features to find new people to follow
    • Try to look for new terms
  • 40. What could you say on H1N1?
    • Take one step today to protect your parents – help them get the #H1N1 vaccine (link)
    • Most seniors in our county still haven’t been vaccinated for #H1N1. Help them get connected today (link)
    • Prepare for summer. Sunscreen and #H1N1 vaccines for the vulnerable people in your life (kids, seniors).
    • If you love someone, help them get vaccinated with the #H1N1 vaccine. Lots available in Alameda County.
    • Five seconds can mean a year of #H1N1 coverage. Help someone you love get the vaccine today.
    A moment of reflection: What are my org’s social media barriers? Who are my skeptics? Who is already using social media?
  • 41. Social Media - 5 things we can do now Make Your Own News
    • Make News: Make Photos/Videos Available using Flip Cameras, Twitpic, & Flickr
  • 42. Record It!
    • Flip Video Cameras
    • $100 changes everything!
    • Easy to use
    • Easy to upload
    • Easy to share
    • Easy to evangelize
    Social Media - 5 things we can do now
  • 43. Using Video – Making a Point Use the minds of others
  • 44. Taking Video – Making it great
    • Taking Video
    • Framing: The closer the shot the better. Faces are great. Don’t be afraid to get up close and personal with people. But DO NOT USE the ZOOM.
    • Background: If you have a choice between a white background and anything else, pick anything else!
    • Lighting: Try to shoot with your back to the light source.
    • Fluidity: The goal here is to reduce jerkiness. Think of your body as a tripod. The more solid the base (you), the more solid the shot.
    • Audio: The audio capabilities of a flip camera are usually very limited, so get close – especially if you have a lot of background noise.
    • Other helpful tips for filming an interview:  
    • Ask the subject not to look in the camera, but to keep eye contact with you and carry on the conversation as naturally as possible.
    • Frame the shot with the head and upper chest showing and with the subject off-center to one side or the other.
    • If you can, have a friend hold the camera while you stand off screen and ask the questions. This gives a natural feel and lets you focus on engaging the interviewee.
    Social Media - 5 things we can do now
  • 45. Building your Broadcast Network Lobby Day 2010 A Tree Falls & Everyone Hears
  • 46. Take Pictures – Define the Images & Debate
    • Cameras
    • Cellphones
    • iPhones
  • 47. Distribute your photos - instantly Social Media - 5 things we can do now
  • 48. Distribute your photos - instantly Social Media - 5 things we can do now
  • 49. Aggregate your photos Social Media - 5 things we can do now
  • 50. Aggregate your photos Social Media - 5 things we can do now
  • 51. Keys for Success – Flickr & Photos
    • Choose your photos carefully before you upload – free accounts have limited space
    • Resize and compress photos before you upload – size and clarity matter
    • Make friends & join groups : Flickr is more than just an image hosting site – it’s also a community. Join groups, search for friends and invite others to join you.
    • S.E.O – Take advantage of the opportunity to boost your search engine optimization when you use Flickr. Always choose wisely when naming your images – and always include descriptions.
    Social Media - 5 things we can do now
  • 52. A moment of reflection: So…what do you have? Video? Photos? How could you use it to have a discussion? Could you post it? Host it? Re-mix it?
  • 53. Let’s build a home on the web Social Media - 5 things we can do now
  • 54. Let’s build YOUR home Social Media - 5 things we can do now
  • 55.
    • Websites are cheap
    • Websites are easy
    • Websites can be updated
    • Websites are YOUR space
    Let’s build YOUR home Social Media - 5 things we can do now
  • 56. Website in 5 minutes or less
    • Getting Started
    • URL - OR
    • Easy - host your site at, register an account and you’ll be ready to begin building your site in no time.
    • Medium – Take advantage of the power of wordpress –purchase your own domain and hosting services and download wordpress software onto your website.
    • 5 Minutes – Wordpress is famous for its “Five minute” installation. Follow the instructions and you’ll be up and running in no time.
    Social Media - 5 things we can do now
  • 57. Wordpress Tips & Tricks
    • Free Themes: offers free & customizable look & feel
    • Easy content management: Upload files & media with automatic tools.
    • Plugins: Vast library of free plugins (forms, twitter, data managers)
    • Engage your audience! Comments, SMS, events, blogs
    • Keep it Fresh – Give people a reason to return
    Social Media - 5 things we can do now
  • 58. Track It!
    • Unique Visitors
    • Visits/Visitors
    • Pages
    • Hits
    • Robots/Spiders
    • Visits Duration
    • Referrers
    • Key words/phrases
    Your Boss or Funder Social Media - 5 things we can do now
  • 59.     March 2010 CHPC
  • 60. Facebook – Your Home Link to News Item Promote Event CHPC
  • 61. Facebook – Update Quickly Link to Blog Post a photo CHPC
  • 62. Facebook – Innovative tools built in CHPC
  • 63. Best Practices to Build a Following
    • Ask their opinion
    • Test their knowledge
    • Promotions
    • Say thank you
    • Recruit Fans – w/ prizes
    Adapted from Beth Kantor’s Social Media Lab – Facebook & Mashable CHPC
  • 64. Add Free “Apps” That was easy CHPC
  • 65. Facebook – Engage & Measure
    • Just do it!
      • Put someone in charge & make them accountable
      • Refresh, remix, reboot your ontent
      • Track, measure and grade your progress
    • Set it up: Set your fan page settings appropriately. Here’s a four minute video
  • 66. It’s in There”
    • Measure it: Some things to measure (per Beth Kanter)
      • Total Fans / Unsubscribers
      • New / Removed Fans
      • Page Views
      • Media Consumption
      • Unsubscribes / Re-subscribes
  • 67. Facebook Like Page – Alert CHPC
  • 68. Facebook Like Page – Listen & Engage CHPC
  • 69. How Do You Feel?
  • 70. Social Media - 5 things we can do now Fear Free Social Media? Discuss
  • 71. Finding Ana-Marie & Joining the public health effort CARD can be found online at:   Ana-Marie Jones can be found online at:
  • 72. Let’s go to work!
    • Practice
    • Create
    • Fail/Learn