Goyette FCP Cook - Session 4 - Case Study and next steps

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Part four of the Goyette Law Firm day of communications planning for public employees - Getting political, getting into elections

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Goyette FCP Cook - Session 4 - Case Study and next steps

  1. 1. Owning the Conversation A Case Study from Chico
  2. 2. Chico POA – Situation & Strategy <ul><li>What we saw: </li></ul><ul><li>Big Negotiation Problems – layoffs & cuts </li></ul><ul><li>Other units getting raises new positions </li></ul><ul><li>Lack of support – random anger </li></ul><ul><li>What we started doing </li></ul><ul><li>Focus – regroup </li></ul><ul><li>Find a message that worked </li></ul>
  3. 3. Chico POA – Key Messages <ul><li>Public Safety Trumps Everything </li></ul><ul><li>People support public safety </li></ul><ul><li>Police Department is understaffed </li></ul>
  4. 4. Step One – Define the Debate <ul><li>Its not enough </li></ul><ul><li>Its for the people </li></ul><ul><li>We are understaffed – and that is irresponsible leadership </li></ul><ul><li>Bonus Points: Keep it Simple! </li></ul><ul><li>Not about pay </li></ul>
  5. 5. Getting people on-the-record: Councilman Bob Evans thinks the city needs to prioritize public safety, including police and fire, above lesser needs, he said. &quot;I agree with them 100 percent,&quot; Evans said. &quot;They're understaffed and they need more bodies on the street.&quot;
  6. 6. Step Two – Drive the conversation
  7. 7. Step Two – Drive the conversation
  8. 8. Step Three – Allies & Opponents
  9. 9. “ We believe this program will backfire” Maximize Mistakes
  10. 10. Respond Quickly “ They chooose to make other programs a priority over and over again”
  11. 11.
  12. 12.
  13. 13. Define Council as “overspenders”
  14. 14. Real Time Outcomes <ul><li>Step One: Identify the conversation you want to have. </li></ul><ul><li>Step Two: Drive the chain of events – don’t wait. </li></ul><ul><li>Step Three: Know your friends and enemies. </li></ul><ul><li>Repeat </li></ul><ul><li>If your enemies hate it do it a lot more </li></ul><ul><li>Repeat above </li></ul>
  15. 15. Working in Coalitions
  16. 16. Working in Coalitions <ul><li>Coordination or Collaboration </li></ul><ul><li>Where is the capacity coming from? </li></ul><ul><li>Who sets the goals? </li></ul><ul><li>Who is the traffic cop & enforcer? </li></ul>
  17. 17. Working in Coalitions <ul><li>Lay out goals and objectives. </li></ul><ul><li>In coalition, develop communications plan </li></ul><ul><li>Get buy-off from key players </li></ul><ul><li>Assign roles & stick to them </li></ul>

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