Five Easy Steps to using Social Media to do  Fear Free Emergency Planning  Alameda County Public Health Department
Let’s Share: What are the 3 questions you have about this whole social media thing?
We can all do this! Take one step… <ul><li>In the next 5-7 days: </li></ul><ul><li>Connect to Ana-Marie Jones on LinkedIn,...
Congratulations!   You now own your own network & newspaper
    March 2010: Facebook passes Google as the most visited site in the U.S.
Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc
Social Media - 5 things we can do now How do we use these tools?
Beth Kanter’s Continuum  Crawl, Walk, Run, Fly! What social media tools are we using?
Five Things We Can Do Social Media - 5 things we can do now <ul><li>Start where you are:  LinkedIn as a starting point </l...
But before we start…Be Strategic <ul><li>Communications Goals should rule </li></ul><ul><li>What is your strategy? </li></...
Thinking about your audiences Courtesy of HollyMinch.com Think about your audience? What News? Who Needs to Hear it? List ...
Social Media - 5 things we can do now Why is THIS guy smiling Jeff Weiner, CEO at LinkedIn.com
    <ul><ul><li>LinkedIn was officially launched on May 5, 2003 -- five founders invited 350 of their contacts to join the...
    Date Reported # LinkedIn Members  December 2003 81,000 December 2004 1,600,000 December 2005 4,000,000 December 2006 8...
    Status Updates  <ul><li>What You Need to Know: </li></ul><ul><li>Status Updates (140 character messages) keep your nam...
    Available Info
    High Visibility
    Low Visibility
    <ul><ul><li>Access to people and information matters!: For informing the public (new world for PIOs), funding opportun...
    Making Connections
The Possibilities What would it mean for your career to be  connected to the leaders of your industry? What would it mean ...
LinkedIn –  Integrating your Network
Be an Informer Social Media - 5 things we can do now
Twitter Basics <ul><li>Messages – 140 characters – a “ Tweet ” </li></ul><ul><li>Messages available to anyone – but sent d...
Twitter? <ul><li>10 Billion messages sent </li></ul><ul><li>140 characters or less </li></ul><ul><li>Millions of individua...
Be an Informer – Start @Twitter <ul><li>Sign up for a free account and fill out your profile by adding an image and one-li...
Twitter Starting Point - Listen <ul><li>Counter-intuitive – listen first </li></ul><ul><li>Follow 5 new people – see who t...
Listen… Search a “hashtag” Social Media - 5 things we can do now
What have you learned by listening? <ul><li>What conversations are out there? </li></ul><ul><li>Who is having them? </li><...
So – what do you have to say? <ul><li>Personal thoughts  and reflections that meet your goal? </li></ul><ul><li>Are you fi...
Twitter – Take the Plunge <ul><li>@ShaneGoldmacher, LATimes  </li></ul><ul><li>“ I would say that Twitter can be most effe...
Fear-free Tweeting <ul><li>How could you message H1N1 or Preparedness in 140 characters or less? </li></ul><ul><li>How wou...
TweetDeck hootsuite Managing it all
Twitter – on hootsuite A twitter list… A search term… Twitter for Us - Part II - FCPCommunications.com All in one place “ ...
What could you say on H1N1? <ul><li>Take one step today to protect your parents – help them get the #H1N1 vaccine (link) <...
www.flickr.com/photos/whiteafrican/3100136010/ Social Media - 5 things we can do now Make Your Own News <ul><li>Make News:...
Record It! <ul><li>Flip Video Cameras </li></ul><ul><li>$75 changes everything! </li></ul><ul><li>Easy to use </li></ul><u...
Using Video – Making a Point Use the minds of others www.youtube.com/watch?v=ZHRC30ZWGHA
Taking Video – Making it great <ul><li>Taking Video </li></ul><ul><li>Framing:  The closer the shot the better. Faces are ...
Building your Broadcast Network  Lobby Day 2010 A Tree Falls & Everyone Hears
Take Pictures –  Define the Images & Debate <ul><li>Cameras </li></ul><ul><li>Cellphones </li></ul><ul><li>iPhones </li></...
Distribute your photos - instantly Social Media - 5 things we can do now
Distribute your photos - instantly Social Media - 5 things we can do now
Aggregate your photos Social Media - 5 things we can do now
Keys for Success – Flickr & Photos <ul><li>Choose your photos carefully before you upload –  free accounts have limited sp...
A moment of reflection: So…what do you have?  Video? Photos? How could you use it to have a discussion? Could you post it?...
Let’s build a home on the web Social Media - 5 things we can do now
Let’s build YOUR home Social Media - 5 things we can do now
<ul><li>Websites are cheap </li></ul><ul><li>Websites are easy </li></ul><ul><li>Websites can be updated </li></ul><ul><li...
Website in 5 minutes or less <ul><li>Getting Started </li></ul><ul><li>URL  - www.mywebsite.com OR www.mywebsite.wordpress...
Wordpress Tips & Tricks <ul><li>Free Themes: Wordpress.org offers free & customizable look & feel </li></ul><ul><li>Easy c...
Track It! <ul><li>Unique Visitors </li></ul><ul><li>Visits/Visitors </li></ul><ul><li>Pages </li></ul><ul><li>Hits </li></...
Facebook – Get Fans, Get Real Link to News Item Promote Event
Facebook – Get Fans, Get Real Link to Blog Post a photo
Facebook – Get Fans, Give Feedback
Facebook – Get Fans, Get Real <ul><li>You gotta sell it / engage it </li></ul><ul><li>Make it findable – embed  on your we...
Start by Listening <ul><li>Start listening – find others like you.  </li></ul><ul><li>Where are they?  </li></ul><ul><li>W...
Best Practices to Build Fans <ul><li>Ask their opinion </li></ul><ul><li>Test their knowledge </li></ul><ul><li>Promotions...
Add Free “Apps” http://www.involver.com/pages/gallery.html That was easy
Facebook – Engage & Measure <ul><li>Just do it! </li></ul><ul><ul><li>Put someone in charge & make them accountable </li><...
Facebook.com/Insights  It’s in There” <ul><li>Measure it:  Some things to measure (per Beth Kanter) </li></ul><ul><ul><li>...
Facebook Fan/“Like” Pages Social Media - 5 things we can do now
Facebook Fan Page – Alert Social Media - 5 things we can do now
Facebook Fan Page – Listen & Engage Social Media - 5 things we can do now
How Do You Feel?
Social Media - 5 things we can do now Fear Free Emergency Planning? Discuss
    <ul><ul><li>Status Updates provide immediate value “I am OK”, “Bay Bridge down”, “Free Vaccines available at Oakland C...
    <ul><ul><li>LinkedIn:  Public – Private partnership; professional networks and affiliations; job/contract posting; kee...
We can all do this! Take one step… <ul><li>In the next 5-7 days: </li></ul><ul><li>Connect to CARD & Ana-Marie Jones on Li...
Finding Ana-Marie & Joining the public health effort CARD can be found online at: www.CARDcanhelp.org   http://CARDcanhelp...
Let’s go to work! <ul><li>Practice  </li></ul><ul><li>Create  </li></ul><ul><li>Fail/Learn </li></ul>
Dan Cohen, Principal Full Court Press Communications [email_address] 510-465-8294
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Fear free emergency preparedness with social media

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Using social media for fear free emergency preparedness - Prepare for Health!

This is a joint effort between CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department.

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Fear free emergency preparedness with social media

  1. 1. Five Easy Steps to using Social Media to do Fear Free Emergency Planning Alameda County Public Health Department
  2. 2. Let’s Share: What are the 3 questions you have about this whole social media thing?
  3. 3. We can all do this! Take one step… <ul><li>In the next 5-7 days: </li></ul><ul><li>Connect to Ana-Marie Jones on LinkedIn, Twitter & Facebook </li></ul><ul><li>Engage in one new social media activity </li></ul><ul><li>Tweet/Post one public health message relevant to your group (e.g. H1N1) </li></ul><ul><li>Report back & tell us how its going </li></ul><ul><li>Create a signature file for your email with links to social media sites </li></ul>
  4. 4. Congratulations! You now own your own network & newspaper
  5. 5.     March 2010: Facebook passes Google as the most visited site in the U.S.
  6. 6. Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc
  7. 7. Social Media - 5 things we can do now How do we use these tools?
  8. 8. Beth Kanter’s Continuum Crawl, Walk, Run, Fly! What social media tools are we using?
  9. 9. Five Things We Can Do Social Media - 5 things we can do now <ul><li>Start where you are: LinkedIn as a starting point </li></ul><ul><li>Become an Informer: Build presence on Twitter </li></ul><ul><li>Make Your Own News: Make Photos/Videos available using Flip Cameras, Twitpic, & Flickr </li></ul><ul><li>Go home! Build robust on-line home for your work & use metrics to track success </li></ul><ul><li>Build a Fan Base: Use Facebook to provide a “home” for supporters & inform your communities </li></ul>
  10. 10. But before we start…Be Strategic <ul><li>Communications Goals should rule </li></ul><ul><li>What is your strategy? </li></ul><ul><li>Does this tool fit? </li></ul><ul><li>Think “Audience” and “Action” </li></ul><ul><li>Are you the right messenger? </li></ul><ul><li>Are you listening? </li></ul><ul><li>Starting a discussion? </li></ul><ul><li>Participating actively? </li></ul><ul><li>What is your near-term goal? </li></ul><ul><li>Long-term? </li></ul>Photo source: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/ Social Media - 5 things we can do now
  11. 11. Thinking about your audiences Courtesy of HollyMinch.com Think about your audience? What News? Who Needs to Hear it? List all key audiences In What Format? Note the comm. channel By When? From Whom Do They Need to Hear it?
  12. 12. Social Media - 5 things we can do now Why is THIS guy smiling Jeff Weiner, CEO at LinkedIn.com
  13. 13.     <ul><ul><li>LinkedIn was officially launched on May 5, 2003 -- five founders invited 350 of their contacts to join their LinkedIn profiles </li></ul></ul><ul><ul><li>Executives from all Fortune 500 companies are on LinkedIn </li></ul></ul><ul><ul><li>81% of business-to-business marketers use LinkedIn </li></ul></ul><ul><ul><li>LinkedIn is currently the largest online Business Networking platform in the world </li></ul></ul><ul><ul><li>Nearly half of all members are outside the U.S. </li></ul></ul><ul><ul><li>A new member joins LinkedIn every second </li></ul></ul><ul><ul><li>Note: Over 80% of employers who are looking to hire, </li></ul></ul><ul><ul><li>acknowledge using LinkedIn during their process. </li></ul></ul>
  14. 14.     Date Reported # LinkedIn Members December 2003 81,000 December 2004 1,600,000 December 2005 4,000,000 December 2006 8,000,000 September 2007 15,000,000 December 2008 33,000,000 May 2009 55,000,000 February 2010 60,000,000 August 2010 75,000,000
  15. 15.     Status Updates <ul><li>What You Need to Know: </li></ul><ul><li>Status Updates (140 character messages) keep your name, agency and your activities in front of your connections – without any extra effort from you </li></ul><ul><li>Can be sent from your cell phone! </li></ul><ul><li>Share insights, make requests, announce achievements, send event invitations, solicit help, and give or receive advice – immediately </li></ul><ul><li>Status updates can appear on the LinkedIn homepages of your direct connections, where they can comment or respond. </li></ul><ul><li>Updates are visible to your connections, your entire network, or all LinkedIn members (depending on your account settings). </li></ul><ul><li>Receive expert advice or suggestions from members of your network </li></ul>Note: You can link other applications to your LinkedIn profile – SlideShare, WordPress, Twitter, Polls, etc.
  16. 16.     Available Info
  17. 17.     High Visibility
  18. 18.     Low Visibility
  19. 19.     <ul><ul><li>Access to people and information matters!: For informing the public (new world for PIOs), funding opportunities, grant management, purchasing, research, recommendations, advice, volunteers, job opportunities, project buy-in, etc. </li></ul></ul><ul><ul><li>Concept: with 6 Degrees of Separation everyone is at most six steps away from any other person on Earth - the “ small world phenomenon” </li></ul></ul><ul><ul><li>LinkedIn allows you to see your degrees of separation, allows you to know your network in ways your offline methods can’t </li></ul></ul><ul><ul><li>The more robust your personal network, the fewer degrees between </li></ul></ul><ul><ul><li>you and the people you want to know </li></ul></ul><ul><ul><li>Online, visible networks have benefits beyond offline networks – portability, speed, trust, durability, sustainability </li></ul></ul>6 Degrees of Separation Note: With social media, you can be better known, networked and noticed – without leaving your desk!
  20. 20.     Making Connections
  21. 21. The Possibilities What would it mean for your career to be connected to the leaders of your industry? What would it mean for our effectiveness, for businesses, the nonprofit sector, and public sector partners to be connected on LinkedIn and other social media platforms? Note: Just using status updates can leave us exponentially more prepared for emergencies! What would it mean for Alameda County to be the most connected and prepared county in the country?
  22. 22. LinkedIn – Integrating your Network
  23. 23. Be an Informer Social Media - 5 things we can do now
  24. 24. Twitter Basics <ul><li>Messages – 140 characters – a “ Tweet ” </li></ul><ul><li>Messages available to anyone – but sent directly to your “ followers ” accounts </li></ul><ul><li>Messages from the people you “ Follow ” sent to your account – all messages accessible through searching </li></ul><ul><li>Individual users have account names – identified by “@NAME” </li></ul>Social Media - 5 things we can do now
  25. 25. Twitter? <ul><li>10 Billion messages sent </li></ul><ul><li>140 characters or less </li></ul><ul><li>Millions of individual broadcasting networks with custom-built audiences </li></ul>Social Media - 5 things we can do now
  26. 26. Be an Informer – Start @Twitter <ul><li>Sign up for a free account and fill out your profile by adding an image and one-line bio and include a link to your site. </li></ul><ul><li>You can read on the web or send messages to your phone or IM client. Decide what works best for your working style. </li></ul><ul><li>You can &quot;protect your updates&quot; or &quot;open.&quot; Pros/cons to each. </li></ul><ul><li>Decide whether you want an organizational account or individual account. </li></ul><ul><li>Share the workload - should not just be one person. Listening on Twitter can take 5 or ten minutes of your day each day. </li></ul>http://socialmedia-listening.wikispaces.com/Project+1 Social Media - 5 things we can do now
  27. 27. Twitter Starting Point - Listen <ul><li>Counter-intuitive – listen first </li></ul><ul><li>Follow 5 new people – see who they “listen” to, then five more, then five more – watch the conversation happen </li></ul><ul><li>Try a search – Search.Twitter.com </li></ul><ul><li>Try “Preparedness” “Safety” </li></ul><ul><li>Read the conversation – who is saying what? Follow some interesting folks. </li></ul>Adapted from http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php Social Media - 5 things we can do now
  28. 28. Listen… Search a “hashtag” Social Media - 5 things we can do now
  29. 29. What have you learned by listening? <ul><li>What conversations are out there? </li></ul><ul><li>Who is having them? </li></ul><ul><li>Is there a voice missing from the discussion? </li></ul><ul><li>Is there information missing? </li></ul><ul><li>What value can you add? </li></ul>Social Media - 5 things we can do now
  30. 30. So – what do you have to say? <ul><li>Personal thoughts and reflections that meet your goal? </li></ul><ul><li>Are you first? The only? The most trusted to share it? </li></ul><ul><li>Replies (@twittername) - The more personal the reply, the higher the impact. </li></ul><ul><li>Direct replies (d twittername) - this isn’t in the public timeline, but it helps build deeper bonds </li></ul><ul><li>New blog posts – yours & promote other people’s blog posts that are of interest </li></ul><ul><li>Announcements - if it is interesting, tweet it </li></ul><ul><li>Shout outs - @twittername rocks! Thanks for the great link: http://insertlink.com These make people feel great, too. </li></ul>Adapted from http://www.horsepigcow.com/2008/04/tweeting-for-companies-101/ Social Media - 5 things we can do now
  31. 31. Twitter – Take the Plunge <ul><li>@ShaneGoldmacher, LATimes </li></ul><ul><li>“ I would say that Twitter can be most effective to cover live, as they are happening events. </li></ul><ul><li>Also, can be most useful to point out stories or things people would otherwise miss.” </li></ul><ul><li>He added, “Generally, the most effective way to gain followers/a following is to find unique, timely and accurate information and disseminate it.” </li></ul>Social Media - 5 things we can do now
  32. 32. Fear-free Tweeting <ul><li>How could you message H1N1 or Preparedness in 140 characters or less? </li></ul><ul><li>How would it be different than how you communicate now? </li></ul>
  33. 33. TweetDeck hootsuite Managing it all
  34. 34. Twitter – on hootsuite A twitter list… A search term… Twitter for Us - Part II - FCPCommunications.com All in one place “ Scheduler”
  35. 35. What could you say on H1N1? <ul><li>Take one step today to protect your parents – help them get the #H1N1 vaccine (link) </li></ul><ul><li>Most seniors in our county still haven’t been vaccinated for #H1N1. Help them get connected today (link) </li></ul><ul><li>Prepare for summer. Sunscreen and #H1N1 vaccines for the vulnerable people in your life (kids, seniors). </li></ul><ul><li>If you love someone, help them get vaccinated with the #H1N1 vaccine. Lots available in Alameda County. </li></ul><ul><li>Five seconds can mean a year of #H1N1 coverage. Help someone you love get the vaccine today. </li></ul>A moment of reflection: What are my org’s social media barriers? Who are my skeptics? Who is already using social media?
  36. 36. www.flickr.com/photos/whiteafrican/3100136010/ Social Media - 5 things we can do now Make Your Own News <ul><li>Make News: Make Photos/Videos Available using Flip Cameras, Twitpic, & Flickr </li></ul>
  37. 37. Record It! <ul><li>Flip Video Cameras </li></ul><ul><li>$75 changes everything! </li></ul><ul><li>Easy to use </li></ul><ul><li>Easy to upload </li></ul><ul><li>Easy to share </li></ul><ul><li>Easy to evangelize </li></ul>Social Media - 5 things we can do now
  38. 38. Using Video – Making a Point Use the minds of others www.youtube.com/watch?v=ZHRC30ZWGHA
  39. 39. Taking Video – Making it great <ul><li>Taking Video </li></ul><ul><li>Framing: The closer the shot the better. Faces are great. Don’t be afraid to get up close and personal with people. But DO NOT USE the ZOOM. </li></ul><ul><li>Background: If you have a choice between a white background and anything else, pick anything else! </li></ul><ul><li>Lighting: Try to shoot with your back to the light source. </li></ul><ul><li>Fluidity: The goal here is to reduce jerkiness. Think of your body as a tripod. The more solid the base (you), the more solid the shot. </li></ul><ul><li>Audio: The audio capabilities of a flip camera are usually very limited, so get close – especially if you have a lot of background noise. </li></ul><ul><li>Other helpful tips for filming an interview:   </li></ul><ul><li>Ask the subject not to look in the camera, but to keep eye contact with you and carry on the conversation as naturally as possible. </li></ul><ul><li>Frame the shot with the head and upper chest showing and with the subject off-center to one side or the other. </li></ul><ul><li>If you can, have a friend hold the camera while you stand off screen and ask the questions. This gives a natural feel and lets you focus on engaging the interviewee. </li></ul>Social Media - 5 things we can do now
  40. 40. Building your Broadcast Network Lobby Day 2010 A Tree Falls & Everyone Hears
  41. 41. Take Pictures – Define the Images & Debate <ul><li>Cameras </li></ul><ul><li>Cellphones </li></ul><ul><li>iPhones </li></ul>Social Media - 5 things we can do now
  42. 42. Distribute your photos - instantly Social Media - 5 things we can do now
  43. 43. Distribute your photos - instantly Social Media - 5 things we can do now
  44. 44. Aggregate your photos Social Media - 5 things we can do now
  45. 45. Keys for Success – Flickr & Photos <ul><li>Choose your photos carefully before you upload – free accounts have limited space </li></ul><ul><li>Resize and compress photos before you upload – size and clarity matter </li></ul><ul><li>Make friends & join groups : Flickr is more than just an image hosting site – it’s also a community. Join groups, search for friends and invite others to join you. </li></ul><ul><li>S.E.O – Take advantage of the opportunity to boost your search engine optimization when you use Flickr. Always choose wisely when naming your images – and always include descriptions. </li></ul>Social Media - 5 things we can do now
  46. 46. A moment of reflection: So…what do you have? Video? Photos? How could you use it to have a discussion? Could you post it? Host it? Re-mix it?
  47. 47. Let’s build a home on the web Social Media - 5 things we can do now
  48. 48. Let’s build YOUR home Social Media - 5 things we can do now
  49. 49. <ul><li>Websites are cheap </li></ul><ul><li>Websites are easy </li></ul><ul><li>Websites can be updated </li></ul><ul><li>Websites are YOUR space </li></ul>Let’s build YOUR home Social Media - 5 things we can do now
  50. 50. Website in 5 minutes or less <ul><li>Getting Started </li></ul><ul><li>URL - www.mywebsite.com OR www.mywebsite.wordpress.com </li></ul><ul><li>Easy - host your site at wordpress.com, register an account and you’ll be ready to begin building your site in no time. </li></ul><ul><li>Medium – Take advantage of the power of wordpress –purchase your own domain and hosting services and download wordpress software onto your website. </li></ul><ul><li>5 Minutes – Wordpress is famous for its “Five minute” installation. Follow the instructions and you’ll be up and running in no time. </li></ul>Social Media - 5 things we can do now
  51. 51. Wordpress Tips & Tricks <ul><li>Free Themes: Wordpress.org offers free & customizable look & feel </li></ul><ul><li>Easy content management: Upload files & media with automatic tools. </li></ul><ul><li>Plugins: Vast library of free plugins (forms, twitter, data managers) </li></ul><ul><li>Engage your audience! Comments, SMS, events, blogs </li></ul><ul><li>Keep it Fresh – Give people a reason to return </li></ul>Social Media - 5 things we can do now
  52. 52. Track It! <ul><li>Unique Visitors </li></ul><ul><li>Visits/Visitors </li></ul><ul><li>Pages </li></ul><ul><li>Hits </li></ul><ul><li>Robots/Spiders </li></ul><ul><li>Visits Duration </li></ul><ul><li>Referrers </li></ul><ul><li>Key words/phrases </li></ul>Your Boss or Funder Social Media - 5 things we can do now
  53. 53. Facebook – Get Fans, Get Real Link to News Item Promote Event
  54. 54. Facebook – Get Fans, Get Real Link to Blog Post a photo
  55. 55. Facebook – Get Fans, Give Feedback
  56. 56. Facebook – Get Fans, Get Real <ul><li>You gotta sell it / engage it </li></ul><ul><li>Make it findable – embed on your website </li></ul><ul><li>Invite, Invite, Invite </li></ul><ul><li>Engage with Facebook Apps, Comments, & Photos </li></ul><ul><li>Video, video, video – yours, others, lots! </li></ul><ul><li>Buy ads – don’t be shy…or cheap </li></ul>Adapted from Mari Smith’s 21 Creative Ways to Increase Your Facebook Fanbase
  57. 57. Start by Listening <ul><li>Start listening – find others like you. </li></ul><ul><li>Where are they? </li></ul><ul><li>What are they saying? </li></ul><ul><li>Imitation is flattery? </li></ul><ul><li>Do you visit fan pages? </li></ul><ul><li>Link to search engine efforts </li></ul>Adapted from Beth Kantor’s Social Media Lab – Facebook
  58. 58. Best Practices to Build Fans <ul><li>Ask their opinion </li></ul><ul><li>Test their knowledge </li></ul><ul><li>Promotions </li></ul><ul><li>Say thank you </li></ul><ul><li>Recruit Fans – w/ prizes </li></ul>Adapted from Beth Kantor’s Social Media Lab – Facebook & Mashable
  59. 59. Add Free “Apps” http://www.involver.com/pages/gallery.html That was easy
  60. 60. Facebook – Engage & Measure <ul><li>Just do it! </li></ul><ul><ul><li>Put someone in charge & make them accountable </li></ul></ul><ul><ul><li>Refresh, remix, reboot your ontent </li></ul></ul><ul><ul><li>Track, measure and grade your progress </li></ul></ul><ul><li>Set it up: Set your fan page settings appropriately. Here’s a four minute video http://bit.ly/ajAXJ6 </li></ul>
  61. 61. Facebook.com/Insights It’s in There” <ul><li>Measure it: Some things to measure (per Beth Kanter) </li></ul><ul><ul><li>Total Fans / Unsubscribers </li></ul></ul><ul><ul><li>New / Removed Fans </li></ul></ul><ul><ul><li>Page Views </li></ul></ul><ul><ul><li>Media Consumption </li></ul></ul><ul><ul><li>Unsubscribes / Re-subscribes </li></ul></ul>
  62. 62. Facebook Fan/“Like” Pages Social Media - 5 things we can do now
  63. 63. Facebook Fan Page – Alert Social Media - 5 things we can do now
  64. 64. Facebook Fan Page – Listen & Engage Social Media - 5 things we can do now
  65. 65. How Do You Feel?
  66. 66. Social Media - 5 things we can do now Fear Free Emergency Planning? Discuss
  67. 67.     <ul><ul><li>Status Updates provide immediate value “I am OK”, “Bay Bridge down”, “Free Vaccines available at Oakland Coliseum, today only” </li></ul></ul><ul><ul><li>Profile information allows for faster, more effective/efficient networking, etc. </li></ul></ul><ul><ul><li>Social Media monitors the immediate pulse/vibe of public opinion/thought </li></ul></ul><ul><ul><li>Recommendations help distinguish between “self-identified”, and “community recognized” expertise and value </li></ul></ul><ul><ul><li>Groups, Q&A, and online postings accelerate group learning, avoid waste, leverage resources (no need to experience every problem yourself!) </li></ul></ul><ul><ul><li>Social media platforms adopt and adapt to new opportunities quickly – much faster than government or other larger agencies can </li></ul></ul><ul><ul><li>Billions of people across the globe are already using these platforms </li></ul></ul>Note: Reaching/serving a connected, united public is faster, easier and less expensive! Encourage social media use for the people you serve!
  68. 68.     <ul><ul><li>LinkedIn: Public – Private partnership; professional networks and affiliations; job/contract posting; keep your name and projects in front of your industry partners; status updates. </li></ul></ul><ul><ul><li>Twitter: Your stream from a rushing river; listen quickly, morsels of information; monitor public sentiments, movements; repurpose existing information; no media outlet is faster than the people right there. </li></ul></ul><ul><ul><li>Facebook: Wildly popular; PICTURES; allows for champions to share your message; market segmentation (making targeting consumers faster/easier); share your values; public support/validation “Thumbs Up!”, “Like”. </li></ul></ul><ul><ul><li>Videos: Preferred medium for fast assimilation of information; video safety tours; make training easy; virtually free (many cell phones now take videos); easy to use, upload, share; rapid explosion of video sharing sites. </li></ul></ul><ul><ul><li>WordPress: Create micro-sites and blogs; apps galore; removes barriers to entry; fast and easy to setup and update; audience engagement. </li></ul></ul><ul><ul><ul><li>HootSuite: Many tools to manage multiple platforms, one click to update LinkedIn, Twitter, Facebook; schedule posts in advance, give several people access to share responsibilities; this is FREE! </li></ul></ul></ul>
  69. 69. We can all do this! Take one step… <ul><li>In the next 5-7 days: </li></ul><ul><li>Connect to CARD & Ana-Marie Jones on LinkedIn, Twitter & Facebook </li></ul><ul><li>Engage in one new social media activity </li></ul><ul><li>Tweet/Post one public health message relevant to your group (e.g. H1N1) </li></ul><ul><li>Report back & tell us how its going </li></ul><ul><li>Create a signature file for your email with links to social media sites </li></ul>
  70. 70. Finding Ana-Marie & Joining the public health effort CARD can be found online at: www.CARDcanhelp.org http://CARDcanhelp.org/Blog www.Twitter.com/CARDcanhelp   Ana-Marie Jones can be found online at: www.LinkedIn.com/in/MsDuctTape www.Facebook.com/MsDuctTape www.Twitter.com/MsDuctTape
  71. 71. Let’s go to work! <ul><li>Practice </li></ul><ul><li>Create </li></ul><ul><li>Fail/Learn </li></ul>
  72. 72. Dan Cohen, Principal Full Court Press Communications [email_address] 510-465-8294

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