A worksheet to identify the 5 steps to effective storytelling
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A worksheet to identify the 5 steps to effective storytelling

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What makes a good story? What are your stories?...

What makes a good story? What are your stories?

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  • 1. Storytelling Interview WorksheetStep One: Start with a common assumption and one person. What is a common startingreference point? What are some details? Will it evoke a well-known feeling or aspiration? Will itshare or validate a commonly held belief(s)?Step Two: Introduce a point of conflict. Can you name and show the conflicts? What are thebarriers? (The harder we struggle, the more we remember.) How can you make these real? Moredescription or demonstration?Step Three: Make heroes and villains easy to identify. How can you make the heroes andvillains easy to identify? What are their recognizable characteristics? How can you make themstand out, memorable?Step Four: Include granular details and one “takeaway” fact. Hair color? Glasses? Shoes.?Can you tell me one memorable item to take with me? Can you make me FEEL it? See it?Step Five: Show the way to a happy resolution. You don’t need clear resolution, just a path.What is the end goal? What is the path to get there? Why are you essential?Bonus Questions:What question do I hope does not get asked? How can I get ready for it? 1 The Tribune Tower, 409 13th Street, 13th Floor, Oakland, CA 94612  510-271-0640  www.fcpcommunications.com
  • 2. Who is already doing this well among my peers? What can I learn from them? Note: These 5 Questions are adapted from Andy Goodman’s writings on storytelling. More information is available at www.AGoodmanOnline.com. He does regular webinars to build capacity for organizations. 2 The Tribune Tower, 409 13th Street, 13th Floor, Oakland, CA 94612  510-271-0640  www.fcpcommunications.com