Google Tools For Researchers

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Google 101 for Researchers presentation made by Galen Panger of the Google Non-Profit team. The presentation was made on March 17, 2009 on the National Institutes of Health (NIH) campus. The event was co-sponsored by the NIH Library (http://nihlibrary.nih.gov/) and the DC Chaper of the Special Libraries Association (http://units.sla.org/chapter/cdc). A webcast of the event is available at http://videocast.nih.gov/Summary.asp?File=14968

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Google Tools For Researchers

  1. 1. Tools for Researchers The NIH Library and Special Libraries Association Galen Panger Google for Non-Profits Google Confidential and Proprietary
  2. 2. Google’s mission Google’s mission is to organize the world’s information and make it universally accessible and useful.
  3. 3. Agenda • Search smarter • Search content • Stay informed • Docs, data and Maps
  4. 4. Anatomy of a Google search
  5. 5. Anatomy of a Google search Natural Ads search results (sold via keyword (ranked by auction) algorithm)
  6. 6. Universal Search
  7. 7. Ad auction basics by Hal Varian
  8. 8. www.google.com/ads/preferences
  9. 9. Search smarter Google Tools for Researchers Google Confidential and Proprietary
  10. 10. Search basics Google “search basics” for quick tips • Don’t worry about capitalization • and, of, a, and the are generally ignored • No need to include punctuation • AND operator is the default Think about • Use OR when you want either of two words how the page • Use quotes “ ” to search for exact phrases you’re • Exceptions (who vs. the who, C++) looking for will be written 11
  11. 11. Cool Google tricks… •+ •- •~ • conversions • international time • weather • spell check • advanced search
  12. 12. Include (+)
  13. 13. Exclude (-)
  14. 14. Synonyms (~)
  15. 15. Combo
  16. 16. Related:
  17. 17. Site: • site:nih.gov • site:.gov • google.com/u nclesam • Use Custom Search for multiple site searches
  18. 18. Spell check
  19. 19. Wildcard
  20. 20. Q&A
  21. 21. Conversions
  22. 22. International time
  23. 23. Weather
  24. 24. Advanced search
  25. 25. Advanced search
  26. 26. Search preferences
  27. 27. Search preferences
  28. 28. Language tools
  29. 29. Language tools
  30. 30. Google Translate Search for translation bots help for a cool trick. Universally accessible and useful… 41 languages 1,640 language pairs 98% of Internet users
  31. 31. Search content Google Tools for Researchers Google Confidential and Proprietary
  32. 32. Google Scholar • Find papers, abstracts and citations • Locate paper through your library or on the web • Use +, -, “”, OR • Articles ranked by content and citations
  33. 33. Advanced Scholar Search
  34. 34. Preferences
  35. 35. Book Search • Full text search of 7 million books • Download out of copyright books • Keep track of sources in My Library
  36. 36. Book Search
  37. 37. Advanced Book Search
  38. 38. Maps and Earth
  39. 39. Stay informed Google Tools for Researchers Google Confidential and Proprietary
  40. 40. Google News
  41. 41. News archives
  42. 42. Blog search
  43. 43. Google Alerts • Get e-mail alerts as the news happens on any topic • Be notified instantly when your organization is mentioned in the press, blogs, web, or video
  44. 44. Google Reader
  45. 45. Google Trends
  46. 46. Google Trends
  47. 47. Search insights
  48. 48. Docs, data and Maps Google Tools for Researchers Google Confidential and Proprietary
  49. 49. Documents 55
  50. 50. How to share 56
  51. 51. Spreadsheets 57
  52. 52. Spreadsheets with forms 58
  53. 53. Collect and analyze feedback • Charts and graphs created for non-paragraph questions
  54. 54. Build web sites and wikis with Google Sites 60
  55. 55. Publish instantly • Publish updates and commentary with minimal hassle • Upload photos and embed video • Cool “followers” gadget and Blogger in Draft features • Your shared articles from Google Reader 61
  56. 56. Maps and data • Google Maps API • Google Earth Outreach and Spreadsheet Mapper
  57. 57. A word about Google and openness
  58. 58. Data Liberation Front Team of engineers focused on data export Product Export Formats Product Export Formats CSV PDF, CSV, XML, TSV GadgetTabML RSS, Atom NEW NEW HTML XML, iCal OPML CSV HTML, Word, PDF, RTF, XMPP OpenOffice, Text, CSV, Excel, Powerpoint MP4 OFX (Currently limited basis) Web History RSS POP, IMAP
  59. 59. Open source and open standards • Google has opened up more than one million lines of code and more than 100 software projects • Hosting more than 150,000 open source projects developed by non-Googlers • Chrome: Open source browser • Android: Open source mobile OS (T-Mobile); 800 apps
  60. 60. Thank you! Galen Panger gpanger@google.com

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