Mba[1][1].Mns.2.12.8

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Mba[1][1].Mns.2.12.8

  1. 1. APARNA GOYAL Asstt. Prof., Marketing CONSUMER BEHAVIOUR
  2. 2. The path to reach the consumer is paved with complications <ul><li>CB is just THE way of solving it </li></ul>Advertiser Consumer
  3. 3. MARKET STRATEGY MARKET ANALYSIS MARKET SEGMENTATION CONSUMER BEHAVIOUR OUTCOMES
  4. 4. CONSUMER BEHAVIOUR <ul><li>Mental + Physical ACTIVITY </li></ul><ul><li>Households, Individuals, Groups, Businesses </li></ul><ul><li>DECISIONS </li></ul><ul><li>Select, Pay, Obtain, Consume, Dispose </li></ul>
  5. 5. CONSUMER INFUENCES ORGANIZATIONAL INFLUENCES OBTAINING CONSUMING DISPOSING

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