Metaphors in the ESP business class

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How metaphors are used in ESP situations

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Metaphors in the ESP business class

  1. 1. Diana Salazar 11.02.2014 METAPHOR AND ESP: METAPHOR AS A USEFUL DEVICE FOR TEACHING L2 BUSINESS ENGLISH LEARNERS
  2. 2. WHAT IS A METAPHOR?
  3. 3. DOMINANT FEATURE OF NATURAL LANGUAGE Everyday Academic
  4. 4. PROBLEM COMPLEX RELATIONSHIP BETWEEN THOUGHT AND LANGUAGE
  5. 5. “A metaphor is a cognitive mechanism whereby one conceptual domain is partially mapped onto a different conceptual domain, the second domain being partially understood in terms of the first one, with the linguistic metaphor deriving from those domains” «COGNITIVE VIEW OF METAPHOR» (LAKOFF & JOHNSON, 1980) SOURCE DOMAIN TARGET DOMAIN
  6. 6. “A metaphor is a cognitive mechanism whereby one conceptual domain is partially mapped onto a different conceptual domain, the second domain being partially understood in terms of the first one, with the linguistic metaphor deriving from those domains” «COGNITIVE VIEW OF METAPHOR» (LAKOFF & JOHNSON, 1980) CONCRETE ABSTRACT
  7. 7. “A metaphor is a cognitive mechanism whereby one conceptual domain is partially mapped onto a different conceptual domain, the second domain being partially understood in terms of the first one, with the linguistic metaphor deriving from those domains” «COGNITIVE VIEW OF METAPHOR» (LAKOFF & JOHNSON, 1980) ORIGIN OF METAPHOR CONCEPT TO BE UNDERSTOOD
  8. 8. EXAMPLES?
  9. 9. «LIFE IS A JOURNEY»
  10. 10. “To understand and experience one type of thing in terms of another” «COGNITIVE VIEW OF METAPHOR» (LAKOFF & JOHNSON, 1980)
  11. 11. THE METAPHOR IN THE (BUSINESS) ESP CLASS
  12. 12. JUSTIFICATION L2 learner speech  unnatural/ non-native  literalness/ absence of metaphor use Metaphor should be included in specific language programs
  13. 13. DETAILS OF THE STUDY Business English I (Universidad de Valladolid) 20-22 year-old students L1: Spanish Business vocabulary learning Specialised business reading Business text translation into Spanish
  14. 14. METAPHOR IN THE BUSINESS ENGLISH CLASS Activation of awareness Presentation of methodology/ exercises Increase knowledge of business vocabulary Improve specialized business reading fluency Improve translating skills of business texts into Spanish PROCEDURE
  15. 15. METAPHOR IN THE BUSINESS ENGLISH CLASS Activation of awareness Presentation of methodology/ exercises Increase knowledge of business vocabulary Improve specialized business reading fluency Improve translating skills of business texts into Spanish PROCEDURE
  16. 16. ACTIVATION OF AWARENESS
  17. 17. PROCEDURE What do you understand by metaphor? What other figures of speech do you know? What is metaphor used for? … Lakoffian definition of metaphor Terminology of this structure Source domain Target domain Examples EXERCISES
  18. 18. EXERCISES
  19. 19. METAPHOR IN THE BUSINESS ENGLISH CLASS Activation of awareness Presentation of methodology/ exercises Increase knowledge of business vocabulary Improve specialized business reading fluency Improve translating skills of business texts into Spanish PROCEDURE
  20. 20. PRESENTATION OF METHODOLOGY AND EXERCISES
  21. 21. “Metaphors provide insight into particular ways of thinking in relation to the development of technical and semi-technical registers” BUSINESS VOCABULARY LEARNING
  22. 22. BUSINESS VOCABULARY LEARNING
  23. 23. BUSINESS VOCABULARY LEARNING
  24. 24. “An enhanced metaphoric awareness on the part of language learners can be beneficial to their specialised reading” SPECIALISED BUSINESS READING Skkimming Scanning In- depth reading
  25. 25. SPECIALISED BUSINESS READING
  26. 26. SPECIALISED BUSINESS READING
  27. 27. BUSINESS TEXT TRANSLATION INTO SPANISH «A better understanding of the similarities and differences in metaphor use between languages will lead to better translations» EXACT EQUIVALENT OTHER METAPHORICAL PHRASE LITERAL PARAPHRASE
  28. 28. BUSINESS TEXT TRANSLATION INTO SPANISH
  29. 29. BUSINESS TEXT TRANSLATION INTO SPANISH
  30. 30. CONCLUSIONS
  31. 31.  Important role of the metaphore as teaching device  Useful function in raising L2 learner’s awareness of technical and semi-technical vocabulary, specialised reading, and translating  the incorporation of metaphor in a specific language programme may facilitate the learner’s development of the conceptual and communicative competence in L2  Usefulness at creating ESP materials for students whose L1 is not English. CONCLUSIONS OF THE STUDY
  32. 32.  Importance of metaphors in the area of Business  Applicable to other areas?  Only in ESP?  Do the exercises require real reflection?  Authentic?  Meaningful? PERSONAL REFLECTION
  33. 33.  Velasco, M. (2005). Metaphor and esp: Metaphor as a useful device for teaching l2 business english learners. Revista Ibérica, 10(2), 23-40. Retrieved from http://www.aelfe.org/documents/07-Ib10-Velasco.pdf  Conceptual Metaphor. http://en.wikipedia.org/wiki/Conceptual_metaphor Access: 2014.02.08  Source and Target Domain. http://grammar.about.com/od/tz/g/targetdomainterm.htm Access: 2014.02.08 BIBLIOGRAPHY

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