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Joel Orr slides v1

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Analysis of web metrics on www.joeltrainsauthors.com.

Analysis of web metrics on www.joeltrainsauthors.com.

Published in: Business, Technology

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Transcript

  • 1. www.joeltrainsauthors.com
    Joel Orr
    September 21, 2011
  • 2. The future of joeltrainsauthors.com
    Goals:
    • Create a brand
    • 3. Minimize time investment
    • 4. Produce revenue from site
    During the 6 months March through August:
    Your site had 2053 visits
    Composed of 1627 unique visitors
    They looked at 1.76 pages per visit
    And spent 1:24 minutes time on the site
    72% bounced from the site after looking at only one page
    Visitor Intent:
    • Where did they come from?
    • 5. What are they looking for?
    • 6. Did they find it?
    2
  • 7. Where did they come from?Referrals: sites that link to you and refer traffic
    Referrals from sites that know you do not bounce
    Others bounce right away
    All the links are going to your home page, not to specific content.
    Recommendations:
    Participate in social media: Twitter, blog post comments
    Write guest blog posts
    3
  • 8. What are they looking for?Top search terms visitors used to find your site
    Lots of people want to write a book
    When they arrive, many don’t find what they want, so they leave
    Recommendation:
    Create more pages about writing books
    Optimize different pages for wider variety of keywords on the topic
    4
  • 9. Did they find it?
    “dictate a book” search directs them to “can you dictate to your iphone”
    But this isn’t what they wanted: 83% bounce from the page
    Solution: write more articles on how to dictate a book
    5
  • 10. How to discover additional topicsSearch terms similar to “write a book”
    What other terms do people use if they want to write a book?
    Use Google Adwords “Find Keywords” tool
    Get ideas for other topics and for keywords.
    6
  • 11. Will they take the next step?We don’t know!
    Set goals
    Establish funnel
    Measure conversion rates
    7
  • 12. Summary
    Narrow your focus; dominate your market
    How to write non-fiction books
    Not how to do internet marketing
    Not coaching
    Do affiliates affect your trust?
    Explore new topics
    Search terms
    Contents of your book
    Set goals and identify a funnels
    Measure conversions
    8