We always drive more traffic to Haven Holidays compare to their competitors apart when we did run a campaign for Disney World Paris, showing an high propensity in being influenced by adverts published on our website.
Why advertising with us
Online Advocate Why our Audience is the perfect match <ul><li>Housewives with Kids </li></ul><ul><li>They are not overly sophisticated in their use of digital media and when they go online to research holidays, are often faced with so many options it becomes highly confusing. </li></ul><ul><li>Net Mum </li></ul>
Net Mum We have created a “Net Mum” group by combining those who conform with at least 7 of the following 10: There are 1 million “Net Mum” Base: All Internet Female Users Source: GB TGI Q2 2009 <ul><li>When I need information, the first place I look is the Internet (Any agree) </li></ul><ul><li>I often refer to the Internet before making a purchase (Any Agree) </li></ul><ul><li>You have to be careful about the quality of things you buy in the Internet (Any Agree) </li></ul><ul><li>I like to go on holidays where activities are organised for me (Any Agree) </li></ul><ul><li>I would never thinking of taking a package holidays (Any Disagree) </li></ul><ul><li>Holidays taken in the UK </li></ul><ul><li>Buying holidays & travel tickets online </li></ul><ul><li>Visiting Holidays Centres </li></ul><ul><li>Love spending time with my family when on holidays </li></ul><ul><li>Likely to spend over £750 for their holidays </li></ul>Net Mum
88% more likely to be classified as Net Mum Source: GB TGI 2009 Q2 Base: All Internet Female Surfers (Adults 15+)
Which sites they visited <ul><li>1. Index 916 </li></ul><ul><li>Index 306 </li></ul><ul><li>3. Index 173 </li></ul><ul><li>Index 170 </li></ul><ul><li>Index 107 </li></ul>Compared to the average Internet user, people who visited our site in the last 4 weeks are more likely to have visited all of these Holiday Parks websites Base: All Tiscali Surfers (Adult age 15+) Source: Comscore September 2009 – Cross Visiting Report
Why Advertising with Us Before the campaign we were driving 0.0014% of our visitors to Disney World Paris, whilst during the campaign this percentage rose to 0.026% representing an uplift of more than 1,857%.
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