Data intergration
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Data intergration

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Data intergration Data intergration Presentation Transcript

  • Data Integration
  • The Challenge
  • Customers’ Data Website Mobile apps Media/Print & Outdoor Ad TV Ad Social Networking apps Radio Ad Brand perception Shop & Filed MKT Call Centres Data Warehouse
  • Marketing Mix Awareness Consideration Initial purchase On boarding Up Selling Loyalty Service Team Store/Branch Call Centre Direct Mail Offline E-Mail Mobile Website Search Blog Online Ad Online Product Placement Field Outdoor TV/Print/Radio Mass Channel
  • Approaches
  • Approaches
    • Single data warehouse
    • 2. Providing a common interface (user friendly) that works with several custom wrappers.
  • The Solution
  • A better used of Web Analytics
    • From Individual Identification
    • 2. To a Single Data System