A Guided Tour of New Age Public Relations

Effective public relations tactics are now: Online Fast Analytical Community-driven 24x7, worldwide “ Influencing the influencers” is no longer the only choice It’s about authenticity, thought-leadership, competitive edge and immediacy

Online

Fast

Analytical

Community-driven

24x7, worldwide

“ Influencing the influencers” is no longer the only choice

It’s about authenticity, thought-leadership, competitive edge and immediacy

What does AgencyNext mean for clients? Agency New “ New” because we have unique expertise in developing and leveraging multiple campaigns and media formats Agency Now “ Now” because online enables instant response, equalized voice and zero-tolerance for competitors Agency Know “ Know” because results are measurable

Agency New

“ New” because we have unique expertise in developing and leveraging multiple campaigns and media formats

Agency Now

“ Now” because online enables instant response, equalized voice and zero-tolerance for competitors

Agency Know

“ Know” because results are measurable

Can a new approach help your company? Traditional news has a shelf life of 36 hours - if it is noticed at all Most of the trade media won’t think you’re big enough or important enough to cover initially The business press will care only when, and if, you start to topple the establishment But…customers and prospects care… and now, at long last, you can talk with them directly PS: they’re tired of the traditional media, too

Traditional news has a shelf life of 36 hours - if it is noticed at all

Most of the trade media won’t think you’re big enough or important enough to cover initially

The business press will care only when, and if, you start to topple the establishment

But…customers and prospects care… and now, at long last, you can talk with them directly

PS: they’re tired of the traditional media, too

What’s new, what’s changed? How can you take advantage? Few of your competitors, small or large, are online/blog centric… this is a huge chance to define the online conversation Real talk, edginess, and online debate has a long shelf life… it draws a crowd We can measure the value of what you say, how you say it… who reads it, why, and what do they do with the information

Few of your competitors, small or large, are online/blog centric… this is a huge chance to define the online conversation

Real talk, edginess, and online debate has a long shelf life… it draws a crowd

We can measure the value of what you say, how you say it… who reads it, why, and what do they do with the information

What are the best press channels? Some of the best channels are not “press” at all… “ Private Relations” direct to customers, prospects, partners, affiliates, developers Online communities of experts The trades and business press still matter… but focus on them must be integrated with online activities

Some of the best channels are not “press” at all…

“ Private Relations”

direct to customers, prospects, partners, affiliates, developers

Online communities of experts

The trades and business press still matter…

but focus on them must be integrated with online activities

The ‘big idea’ behind blogging… Bypass the “media middlemen” Leverage the affordable, vast and speedy reach of the Internet worldwide… A blog that develops traction far surpasses any other available trade or business press communication with 1. Better reach… 2. Lower cost per influence or hit… and… 3. Higher frequency at which you can reach & influence prospects

Bypass the “media middlemen”

Leverage the affordable, vast and speedy reach of the Internet worldwide…

A blog that develops traction far surpasses any other available trade or business press communication with

1. Better reach…

2. Lower cost per influence or hit… and…

3. Higher frequency at which you can reach & influence

prospects

… and the benefits it can offer a company? Blogs redirect the flow of information from your company directly to the reader - No filtering, no artificial “balance” Direct relationships with and among the online ‘thought leaders’ The ability to directly “shape heads” - Information that people decide on their own to read regularly is significantly more powerful information than words pushed at them

Blogs redirect the flow of information from your company directly to the reader

- No filtering, no artificial “balance”

Direct relationships with and among the online ‘thought leaders’

The ability to directly “shape heads”

- Information that people decide on their own to read regularly is significantly more powerful information than words pushed at them

What does corporate blogging require? Blogs have to be real, opinionated, timely, independent and of meaningful content to people A blog has to be refreshed all the time…it is not an event, it is an activity As an everyday, audience-building, traffic-building effort blogging takes an astonishingly large amount of resource to do correctly The content and overall POV have to be powerful A blog will not have an instantaneous effect… they build A healthy, and necessary, irreverence isn’t something some corporations come to naturally

Blogs have to be real, opinionated, timely, independent and of meaningful content to people

A blog has to be refreshed all the time…it is not an event, it is an activity

As an everyday, audience-building, traffic-building effort blogging takes an astonishingly large amount of resource to do correctly

The content and overall POV have to be powerful

A blog will not have an instantaneous effect… they build

A healthy, and necessary, irreverence isn’t something some corporations come to naturally

What should I expect if I engage AgencyNext? Gain, claim and sustain market leadership Deter other would-be competitors Delay purchase decisions in favor of competitive product Appear bigger Sell more product faster at higher margins over shorter sales cycles at a lower cost of sales Generate more leads of higher quality, more quickly and at a lower cost per lead Get larger first-time orders; get more repeat business sooner

Gain, claim and sustain market leadership

Deter other would-be competitors

Delay purchase decisions in favor of competitive product

Appear bigger

Sell more product faster at higher margins over shorter sales cycles at a lower cost of sales

Generate more leads of higher quality, more quickly and at a lower cost per lead

Get larger first-time orders; get more repeat business sooner

Other useful links… How blogging can better your business PR ROI Detailed whitepapers Contact us

How blogging can better your business

PR ROI

Detailed whitepapers

Contact us