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How to develop my business with LinkedIn
 

How to develop my business with LinkedIn

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    How to develop my business with LinkedIn How to develop my business with LinkedIn Presentation Transcript

    • How  to  develop  my  business   with  LinkedIn    
    • The  3  messages  to  remember   1.  To  be  or  not  to  be?  It  is  /me  for  Social  Media.   2.  LinkedIn  is  THE  professional  network  to  be  on.   3.  Social  Medias  are  just  TOOLS,  but  the  strategy   behind  makes  the  difference.   Extend  Coaching(c)    
    • ICF  Belgium   Chamber  of  commerce   Alumni  LinkedIn   Facebook   Former  employers   Other  associa/ons   Extend  Coaching(c)    
    •  Risks:   Opportuni/es:  •  Google  references   •  Visibility   informa/on   •  Sharing  of  informa/on  •  Memory   •  Keep  in  touch  •  They  are  talking   •  Benefit  from  word  of  mouth  •  Background  noise   •  S/mulate  others  in  •  Private  life   recommending  your   organiza/on   Extend  Coaching(c)    
    • Useful  ?   Social  networks  are  useful:   1.  To  keep  myself  informed         2.  To  find  new  contacts         3.  To  be  visible             4.  To  establish  and  keep  contact       5.  To  differen/ate  myself  from  others     6.  To  be  recommended           Extend  Coaching(c)      
    • Networking  is  NOT  about          -­‐  manipula/on        -­‐  pu_ng  yourself            in  the  spotlight        -­‐  selling        -­‐  only  taking        -­‐  wai/ng  
    • Networking  is  about          -­‐  collabora/on        -­‐  sharing  informa/on        -­‐  keeping  promises        -­‐  building  trust        -­‐  rela/onship  
    • From  monologue  …  PUBLICITY  Ø Hundreds  of  commercials  daily  Ø Only  14%  of  consumers  believe  in  publicity Extend Coaching©
    • …  to  dialogue  RECOMMENDATION  Ø 78%  of  consumers  believe  in   recommenda/ons  from  others   Extend Coaching©
    • Web  2.0:  user  is  king   Extend Coaching©
    • Source:  Fred  Cavazza  
    • E-­‐iden/ty  and  e-­‐reputa/on   Extend  Coaching(c)    
    •  Who  said  it’s  possible  to  have  a  private     live  on  internet?   Extend  Coaching(c)    
    • •  "Cisco  just  offered  me  a  job!  Now  I  have  to   weigh  the  u/lity  of  a  faky  paycheck  against   the  daily  commute  to  San  Jose  and  ha/ng  the   work.”  •  "Who  is  the  hiring  manager.  I’m  sure  they   would  love  to  know  that  you  will  hate  the   work.  We  here  at  Cisco  are  versed  in  the   web."     Extend  Coaching(c)    
    • Extend  Coaching(c)    
    • Extend  Coaching(c)    
    • 4 steps to build a presence on social networks Extend  Coaching(c)    
    • Step 1: Sign up Extend  Coaching(c)    
    • Step 2: Complete your profile Extend  Coaching(c)    
    • Step 3: Build a network of contacts1.  People you know2.  Invite new contacts3.  Apply Net - working Extend  Coaching(c)    
    • Who is missing in my network to achieve my goal? Extend  Coaching(c)    
    • Step 3: Build a network of contacts Extend  Coaching(c)    
    • Step 3: Build a network of contacts Extend  Coaching(c)    
    • Step 3: Build a network of contacts Extend  Coaching(c)    
    • Step 4: Join groups Extend  Coaching(c)    
    • Strategies  Op/on  1:  ignore,  social  medias  are  hype      Op/on  2:  ban  access      Op/on  3:  leave  the  ini/a/ve  to  others      Op/on  4:  take  the  lead   Extend  Coaching(c)    
    • Steps  of  engagement   Influence Animate Create Participate Present Observer Spectator Engaged Extend  Coaching(c)    
    • Extend  Coaching    0478  337890  dcolmant@extend-­‐coaching.com  Site:  www.extend-­‐coaching.com  Blog:  www.damien-­‐colmant.com