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How	  to	  develop	  my	  business	             with	  LinkedIn	  	  
The	  3	  messages	  to	  remember	    1.  To	  be	  or	  not	  to	  be?	  It	  is	  /me	  for	  Social	  Media.	   2.  Li...
ICF	  Belgium	                     Chamber	  of	  commerce	                                                               ...
 Risks:	                                               Opportuni/es:	  •  Google	  references	                            ...
Useful	  ?	    Social	  networks	  are	  useful:	    1.     To	  keep	  myself	  informed 	       	         	  	    2.    ...
Networking	  is	  NOT	  about	  	  	  	  	  -­‐	  manipula/on	  	  	  	  -­‐	  pu_ng	  yourself	  	  	  	  	  	  in	  the	...
Networking	  is	  about	  	  	  	  	  -­‐	  collabora/on	  	  	  	  -­‐	  sharing	  informa/on	  	  	  	  -­‐	  keeping	  ...
From	  monologue	  …	  PUBLICITY	  Ø Hundreds	  of	  commercials	  daily	  Ø Only	  14%	  of	  consumers	  believe	  in	...
…	  to	  dialogue	  RECOMMENDATION	  Ø 78%	  of	  consumers	  believe	  in	     recommenda/ons	  from	  others	          ...
Web	  2.0:	  user	  is	  king	                        Extend Coaching©
Source:	  Fred	  Cavazza	  
E-­‐iden/ty	  and	  e-­‐reputa/on	                        Extend	  Coaching(c)	  	  
 Who	  said	  it’s	  possible	  to	  have	  a	  private	  	                   live	  on	  internet?	                      ...
•  "Cisco	  just	  offered	  me	  a	  job!	  Now	  I	  have	  to	     weigh	  the	  u/lity	  of	  a	  faky	  paycheck	  aga...
Extend	  Coaching(c)	  	  
Extend	  Coaching(c)	  	  
4 steps to build a presence on       social networks            Extend	  Coaching(c)	  	  
Step 1: Sign up                  Extend	  Coaching(c)	  	  
Step 2: Complete your profile                 Extend	  Coaching(c)	  	  
Step 3: Build a network of contacts1.  People you know2.  Invite new contacts3.  Apply Net - working                Extend...
Who is missing in my network   to achieve my goal?        Extend	  Coaching(c)	  	  
Step 3: Build a network of contacts               Extend	  Coaching(c)	  	  
Step 3: Build a network of contacts               Extend	  Coaching(c)	  	  
Step 3: Build a network of contacts               Extend	  Coaching(c)	  	  
Step 4: Join groups                Extend	  Coaching(c)	  	  
Strategies	  Op/on	  1:	  ignore,	  social	  medias	  are	  hype	  	  	  Op/on	  2:	  ban	  access	  	  	  Op/on	  3:	  le...
Steps	  of	  engagement	                                                                        Influence                 ...
Extend	  Coaching	  	  0478	  337890	  dcolmant@extend-­‐coaching.com	  Site:	  www.extend-­‐coaching.com	  Blog:	  www.da...
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How to develop my business with LinkedIn

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Transcript of "How to develop my business with LinkedIn "

  1. 1. How  to  develop  my  business   with  LinkedIn    
  2. 2. The  3  messages  to  remember   1.  To  be  or  not  to  be?  It  is  /me  for  Social  Media.   2.  LinkedIn  is  THE  professional  network  to  be  on.   3.  Social  Medias  are  just  TOOLS,  but  the  strategy   behind  makes  the  difference.   Extend  Coaching(c)    
  3. 3. ICF  Belgium   Chamber  of  commerce   Alumni  LinkedIn   Facebook   Former  employers   Other  associa/ons   Extend  Coaching(c)    
  4. 4.  Risks:   Opportuni/es:  •  Google  references   •  Visibility   informa/on   •  Sharing  of  informa/on  •  Memory   •  Keep  in  touch  •  They  are  talking   •  Benefit  from  word  of  mouth  •  Background  noise   •  S/mulate  others  in  •  Private  life   recommending  your   organiza/on   Extend  Coaching(c)    
  5. 5. Useful  ?   Social  networks  are  useful:   1.  To  keep  myself  informed         2.  To  find  new  contacts         3.  To  be  visible             4.  To  establish  and  keep  contact       5.  To  differen/ate  myself  from  others     6.  To  be  recommended           Extend  Coaching(c)      
  6. 6. Networking  is  NOT  about          -­‐  manipula/on        -­‐  pu_ng  yourself            in  the  spotlight        -­‐  selling        -­‐  only  taking        -­‐  wai/ng  
  7. 7. Networking  is  about          -­‐  collabora/on        -­‐  sharing  informa/on        -­‐  keeping  promises        -­‐  building  trust        -­‐  rela/onship  
  8. 8. From  monologue  …  PUBLICITY  Ø Hundreds  of  commercials  daily  Ø Only  14%  of  consumers  believe  in  publicity Extend Coaching©
  9. 9. …  to  dialogue  RECOMMENDATION  Ø 78%  of  consumers  believe  in   recommenda/ons  from  others   Extend Coaching©
  10. 10. Web  2.0:  user  is  king   Extend Coaching©
  11. 11. Source:  Fred  Cavazza  
  12. 12. E-­‐iden/ty  and  e-­‐reputa/on   Extend  Coaching(c)    
  13. 13.  Who  said  it’s  possible  to  have  a  private     live  on  internet?   Extend  Coaching(c)    
  14. 14. •  "Cisco  just  offered  me  a  job!  Now  I  have  to   weigh  the  u/lity  of  a  faky  paycheck  against   the  daily  commute  to  San  Jose  and  ha/ng  the   work.”  •  "Who  is  the  hiring  manager.  I’m  sure  they   would  love  to  know  that  you  will  hate  the   work.  We  here  at  Cisco  are  versed  in  the   web."     Extend  Coaching(c)    
  15. 15. Extend  Coaching(c)    
  16. 16. Extend  Coaching(c)    
  17. 17. 4 steps to build a presence on social networks Extend  Coaching(c)    
  18. 18. Step 1: Sign up Extend  Coaching(c)    
  19. 19. Step 2: Complete your profile Extend  Coaching(c)    
  20. 20. Step 3: Build a network of contacts1.  People you know2.  Invite new contacts3.  Apply Net - working Extend  Coaching(c)    
  21. 21. Who is missing in my network to achieve my goal? Extend  Coaching(c)    
  22. 22. Step 3: Build a network of contacts Extend  Coaching(c)    
  23. 23. Step 3: Build a network of contacts Extend  Coaching(c)    
  24. 24. Step 3: Build a network of contacts Extend  Coaching(c)    
  25. 25. Step 4: Join groups Extend  Coaching(c)    
  26. 26. Strategies  Op/on  1:  ignore,  social  medias  are  hype      Op/on  2:  ban  access      Op/on  3:  leave  the  ini/a/ve  to  others      Op/on  4:  take  the  lead   Extend  Coaching(c)    
  27. 27. Steps  of  engagement   Influence Animate Create Participate Present Observer Spectator Engaged Extend  Coaching(c)    
  28. 28. Extend  Coaching    0478  337890  dcolmant@extend-­‐coaching.com  Site:  www.extend-­‐coaching.com  Blog:  www.damien-­‐colmant.com    
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