AccuWeather: Global Leadership• The world’s leading commercialweather service• Founded in 1962; a growing companyfor over ...
Our Clients (partial list)CONFIDENTIAL © 2013 AccuWeather, Inc.
Weather Affects Business “Climate and weather variability can produce year-to-year swings in thenation’s economy of +/- $...
Problems with Government Weather (NWS) ForBusinessesCONFIDENTIAL © 2013 AccuWeather, Inc.
How Clients Use SkyGuard®
CONFIDENTIAL © 2013 AccuWeather, Inc.
Caterpillar in Oxford, MS, Feb. 5, 2008• Facility destroyed; $23 million in damage• No injuries or fatalities because Safe...
Shortly after 6 p.m. February 5, anF3 tornado ravaged a CaterpillarFacility in Oxford Mississippi.Thanks to SkyGuard, empl...
SkyGuard clients had 10 extra minutes to prepare• 4:47pm - SkyGuard was the FIRST to warn Hattiesburg clients of thedamagi...
Moore OK, May 20, 2013 EF5TornadoCONFIDENTIAL © 2013 AccuWeather, Inc. 11
Confidential © 2013 AccuWeather EnterpriseSolutions, Inc.12AccuWeather Enterprise SolutionsSKYGUARD® TORNADO WARNING 4715P...
Confidential © 2012 AccuWeather EnterpriseSolutions, Inc.13Killed 18 people, including 3 experienced storm chasersOn May31...
Latest Advances in Weather Technology•Dual PolarizationRadar•Ability to see “debrisball”. Damage aloft inthe tornado.•Acce...
CONFIDENTIAL © 2013 AccuWeather, Inc. 15ExperienceNWS SkyGuard
Site-Specific VS. NWS PolygonWarnings• NWS warning = 205 sq.miles• SkyGuard facility = 30 sqmiles• 85% reductionOlder syst...
CONFIDENTIAL © 2013 AccuWeather, Inc.“Null” Tornado Notifications• We alert ourclients whensevere weatheris in theirarea, ...
CONFIDENTIAL © 2013 AccuWeather, Inc.“AccuWeather‟s advanced warning system gave the MNA a greatopportunity to warn our em...
CONFIDENTIAL © 2013 AccuWeather, Inc.Sample Research for Client Demonstrating how “free”NWS warnings can be expensive for ...
0100200300400500600700800NWS SkyGuard73547# of WarningsNWSSkyGuardFortune 100 Results (2008-2010)CONFIDENTIAL © 2013 AccuW...
Fortune 100 Results (2008-2010)0510152025NWS SkyGuard1224.6minutesAdvance Lead Time – Tornadoes within 5 miNWSSkyGuardCONF...
Local Storm Reports (LSRs)• Improves “situational awareness”• Quality-controlled reports bycertified storm spotters• Storm...
Local Storm Report NotificationsCONFIDENTIAL © 2013 AccuWeather, Inc.Better “situationalawareness”
SkyGuard Online OffersCONFIDENTIAL © 2013 AccuWeather, Inc.
CONFIDENTIAL © 2013 AccuWeather, Inc.• Access toourpremiumweb site• 15 dayforecasts• BreakingweathernewsCONFIDENTIAL © 201...
AccuWeather - Tropical Authority• World renowned meteorologists that specialize in tropical and hurricane forecasting.• Ou...
• Prompt and actionable warningsdistributed to employees• More time for emergencypreparations and sheltering ofemployees• ...
SkyGuard Mobile Key Capabilities• Warnings to an iPhone, iPad, or iPod Touch• Warnings automatically follow the device• Tr...
SkyGuard Mobile• Fastest way tocommunicate SkyGuardwarnings• Incorporate your plansand procedures on what todo based on “t...
“What Do I Do Now” ProceduresEach company hasthe ability tocustomize and toupdate “What Do IDo Now” proceduresto be presen...
CONFIDENTIAL © 2013 AccuWeather, Inc. 31Is SkyGuard A Good Fit?SkyGuard is a go!Warningcredibilityconcerns?Expensive toshu...
SkyGuardProvides
Contact me to set up a demo...Don CoashDirector – Business DevelopmentMeteorologistdcoash@accuweather.comhttp://enterprise...
SkyGuard Overview June 2013
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SkyGuard Overview June 2013

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Weather Warnings for Business.

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SkyGuard Overview June 2013

  1. 1. AccuWeather: Global Leadership• The world’s leading commercialweather service• Founded in 1962; a growing companyfor over 50 years• Over 110 meteorologists - the largestnumber of professional weatherforecasters under one roof any place onEarth• Who uses AccuWeather?• 82 of the Fortune 100• 225 of the Fortune 500• 9 out of 10 top automakers in the U.S.• 80% of the major railroads• 94% renewal rateCONFIDENTIAL © 2013 AccuWeather, Inc.
  2. 2. Our Clients (partial list)CONFIDENTIAL © 2013 AccuWeather, Inc.
  3. 3. Weather Affects Business “Climate and weather variability can produce year-to-year swings in thenation’s economy of +/- $100 billion” --NOAA, 2008 “Adverse weather maintained its prominent position with 48% citing itas a cause of disruption” - according to the Supply Chain Resilience2012 Study According to Forrester, “Weather is #1 Cause of Business Disruption” 14 different Billion dollar weather disasters in 2011. New Record.Previous record was 8 in 2008. Until 2011, tornadoes typically were not considered one of the largerrisks for the insurance industry in total. But according to MunichRe, tornadoes were the costliest type of U.S. natural disaster in 2011.CONFIDENTIAL © 2013 AccuWeather, Inc.
  4. 4. Problems with Government Weather (NWS) ForBusinessesCONFIDENTIAL © 2013 AccuWeather, Inc.
  5. 5. How Clients Use SkyGuard®
  6. 6. CONFIDENTIAL © 2013 AccuWeather, Inc.
  7. 7. Caterpillar in Oxford, MS, Feb. 5, 2008• Facility destroyed; $23 million in damage• No injuries or fatalities because Safety Manager received a SkyGuardwarning 22 minutes before tornado hit and enacted tornado plan.• NWS issued tornado warning 4 minutes after EF3 tornado hit facility.• Facility operational in less than 2 weeks at temporary facility because theirmost important asset, their people, were safe.CONFIDENTIAL © 2013 AccuWeather, Inc.Caterpillar Facility After EF3 Tornado
  8. 8. Shortly after 6 p.m. February 5, anF3 tornado ravaged a CaterpillarFacility in Oxford Mississippi.Thanks to SkyGuard, employeeshad enough time to shelter beforethe twister hit.The warning received fromSkyGuard was the only warningissued before the tornado hit thebuilding.SkyGuard Was The Only Warning!CONFIDENTIAL © 2013 AccuWeather, Inc.“The disaster „could have been the mostsevere crisis,‟ in Caterpillar‟s history.” –Steven Wunning, GroupPresident, Caterpillar, Inc. (Quoted in the WallStreet Journal).
  9. 9. SkyGuard clients had 10 extra minutes to prepare• 4:47pm - SkyGuard was the FIRST to warn Hattiesburg clients of thedamaging tornado. SkyGuard warning was issued at 4:47pm CT valid from5:05-5:45. Warning stated “A storm with a history of producing a tornadowill move northeast across this area.”• SkyGuard beat the government NWS warning by 10 full minutes. Thisprovides a clear competitive and safety advantage for SkyGuard clients.• 4:57pm – NWS tornado warning issued until 6pm.• 5:10pm – SkyGuard updates warning stating “A large tornado has beenreported southwest of Hattiesburg and will impact your location…”• 5:15pm - The tornado arrived at around 5:15 in Hattiesburg so SkyGuardclient’s had at least 28 minutes of advance notification. 10 more minutesthan other sources.• 5:26 pm AES cancels the Tornado Warning early for West Hattiesburg so thatnormal operations can resume.CONFIDENTIAL © 2013 AccuWeather, Inc.Better SituationalAwarenessLocal Stormreports afterwarnings areissued providetimely updatesof what stormspotters areseeing relativeto your facility.Hattiesburg MS TornadoEF4, 170mph, 82 injuries2.10.13
  10. 10. Moore OK, May 20, 2013 EF5TornadoCONFIDENTIAL © 2013 AccuWeather, Inc. 11
  11. 11. Confidential © 2013 AccuWeather EnterpriseSolutions, Inc.12AccuWeather Enterprise SolutionsSKYGUARD® TORNADO WARNING 4715Prepared exclusively for LowesStart Time: Mon, 05/20/2013, 02:48 PM CDTExpire Time: Mon, 05/20/2013, 03:30 PM CDTLocations:2574! - MIDWEST, OK, OK2655 - MOORE, OK, OK268 - S. OKLAHOMA CITY, OK, OKConditions:TornadoComments:TORNADO WARNING: A thunderstorm to the northwest of Newcastle is rapidlydeveloping a tornado. The tornado will move east-northeast across the region,passing within 3 miles of the facility, beginning after 2:48 pm CT.Contact:If you have weather-related questions, please call (316) 266-8000.Your AccuWeather SkyGuard Meteorologist is Rich Putnam.Issued Time: Mon, 05/20/2013, 02:39 PM CDTCopyright 2013 AccuWeather Enterprise Solutions, Inc.SkyGuard warning issuedBEFORE NWS warningwas issued for Moore OK.• Note the “precautionaryinterval” in the warningissued at 2:39pm sayingthe tornado wasexpected to pass within 3miles of the store after2:48pm.• Issued at 2:39, thewarning does not go intoeffect right away.• SkyGuard tells you, inthis case, you have 9minutes before we areexpecting the tornado tobe within your 3 milesafety buffer.
  12. 12. Confidential © 2012 AccuWeather EnterpriseSolutions, Inc.13Killed 18 people, including 3 experienced storm chasersOn May31, 2013, only11 days afterthe Moore OKEF5 tornado, asecond EF5tornado hit theOklahoma Cityarea.It set the recordas the widesttornado ever, at2.6 miles wide.
  13. 13. Latest Advances in Weather Technology•Dual PolarizationRadar•Ability to see “debrisball”. Damage aloft inthe tornado.•Access to TDWRradar•44 high-resolutionradars•Updates every oneminuteConfidential © 2013 AccuWeather, Inc.14
  14. 14. CONFIDENTIAL © 2013 AccuWeather, Inc. 15ExperienceNWS SkyGuard
  15. 15. Site-Specific VS. NWS PolygonWarnings• NWS warning = 205 sq.miles• SkyGuard facility = 30 sqmiles• 85% reductionOlder systems that still usecounty warnings, had 3counties in their warning.• NWS county warningswere for 4counties, affecting 8facilities for this oneclient.• SkyGuard only issuedtornado warnings for 2locations for thisclient, before NWS did.• Green dots = Avoidsheltering• Red dots = SkyGuardWarnings before NWSCONFIDENTIAL © 2013 AccuWeather, Inc. 16NWS TornadoWarning3 mile safetybuffer aroundfacilityMoore OK EF-5 Tornado, May 20, 2013
  16. 16. CONFIDENTIAL © 2013 AccuWeather, Inc.“Null” Tornado Notifications• We alert ourclients whensevere weatheris in theirarea, but WILLNOT affecttheir location.• This serviceallows ourclients to avoidunnecessaryinterruptionsand shutdowns.SAMPLE “NULL” Notification
  17. 17. CONFIDENTIAL © 2013 AccuWeather, Inc.“AccuWeather‟s advanced warning system gave the MNA a greatopportunity to warn our employees of the event that so tragicallyaffected this community.”– Tom Murphy, Director, American Rail Dispatching Center (ARDC)Joplin MO – EF5 Tornado May 22, 2011161 people killed500 Businesses DestroyedLessons Learned“Crying Wolf” DamagesCredibility of WarningsTornado was “Rain-Wrapped”24 NWS tornado warnings in preceding 2 years were false alarms• Storm Chasers and Community were not able to see it• NWS warnings kept saying “west of Joplin moving NE”SkyGuard clients had correct movement of tornadoand were able to take appropriate actions
  18. 18. CONFIDENTIAL © 2013 AccuWeather, Inc.Sample Research for Client Demonstrating how “free”NWS warnings can be expensive for business decisions
  19. 19. 0100200300400500600700800NWS SkyGuard73547# of WarningsNWSSkyGuardFortune 100 Results (2008-2010)CONFIDENTIAL © 2013 AccuWeather, Inc.94%Reduction inWarnings402 HoursSaved =$20,122,500!“Null Warnings” help justify the entire scope of services
  20. 20. Fortune 100 Results (2008-2010)0510152025NWS SkyGuard1224.6minutesAdvance Lead Time – Tornadoes within 5 miNWSSkyGuardCONFIDENTIAL © 2013 AccuWeather, Inc.SkyGuardDoubledLead Time
  21. 21. Local Storm Reports (LSRs)• Improves “situational awareness”• Quality-controlled reports bycertified storm spotters• Storm reports within 10 miles ofyour facility or location• Reports are referenced to yourlocation (will say what direction anddistance from your exact location)• Criteria and thresholds arecustomized• Reports are sent within seconds ofissuanceCONFIDENTIAL © 2013 AccuWeather, Inc.
  22. 22. Local Storm Report NotificationsCONFIDENTIAL © 2013 AccuWeather, Inc.Better “situationalawareness”
  23. 23. SkyGuard Online OffersCONFIDENTIAL © 2013 AccuWeather, Inc.
  24. 24. CONFIDENTIAL © 2013 AccuWeather, Inc.• Access toourpremiumweb site• 15 dayforecasts• BreakingweathernewsCONFIDENTIAL © 2013 AccuWeather, Inc.
  25. 25. AccuWeather - Tropical Authority• World renowned meteorologists that specialize in tropical and hurricane forecasting.• Our forecasts are developed independently of other weather sources.• Forecasts give you the specific details you need, not probabilities.•Forecasts issued ONE HOUR before NHC releases forecasts.• The only company that provides 10+ day tropical outlooks.• Include where and when landfall will occur, expected wind speeds, risk to life and property, rainfallamounts, and other impacts, not just probabilities like other forecasts.• Meteorologists available for conference calls with management team to answer questions.• Year after year, AccuWeather issues more advanced, accurate, specific, and detailed forecasts ahead ofother weather services.CONFIDENTIAL © 2013 AccuWeather, Inc.
  26. 26. • Prompt and actionable warningsdistributed to employees• More time for emergencypreparations and sheltering ofemployees• Customized SOPs based on eachcompany’s needs. PreparednessManual, job responsibility and severeweather event – sent directly to theemployeeSkyGuard®Mobile
  27. 27. SkyGuard Mobile Key Capabilities• Warnings to an iPhone, iPad, or iPod Touch• Warnings automatically follow the device• Tracking and acknowledgement of warnings
  28. 28. SkyGuard Mobile• Fastest way tocommunicate SkyGuardwarnings• Incorporate your plansand procedures on what todo based on “type” ofwarning
  29. 29. “What Do I Do Now” ProceduresEach company hasthe ability tocustomize and toupdate “What Do IDo Now” proceduresto be presented onphone, whenever it isnecessary.
  30. 30. CONFIDENTIAL © 2013 AccuWeather, Inc. 31Is SkyGuard A Good Fit?SkyGuard is a go!Warningcredibilityconcerns?Expensive toshutdownoperations?Need MoreAdvanceWarning?
  31. 31. SkyGuardProvides
  32. 32. Contact me to set up a demo...Don CoashDirector – Business DevelopmentMeteorologistdcoash@accuweather.comhttp://enterprisesolutions.accuweather.com/CONFIDENTIAL © 2013 AccuWeather, Inc.

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