Michigan Economic Development Corporation: The Michigan Advantage A PROPOSAL TO DEVELOP SOCIAL MEDIA OPERATIONS, DRIVE RECOGNITION OF THE BUSINESS AND INCREASE AWARENESS OF WHY MICHIGAN IS GREAT. BY DANIELLE NAIDA
What Is The Michigan Advantage? “Marketing arm & lead agency for business, talent and jobs, focused on growing Michigan’s economy.” Information for growing a business Job board Channels to access capital Location finder for new businesses Business tax and code information
Why A Social Media Strategy? Promote awareness of corporation Engage users and followers Create a better community for Michiganders Make a connection between company and citizens Develop a better Michigan!
Facebook Online contests create awareness of corporation and engage viewers and residents Student ideas on entrepreneurship, capital sources, or anything “Pure Michigan” Companies currently using Michigan Advantage resources submit why they are making the most of Pure Michigan Support from friends, family, constituents and others allows for recognition of MEDC Consumers learn about the Michigan Advantage
Charitable Events “Clean-a-thon” Promote through Social Media Gather funds through online channels Participants clean areas around Michigan Potential sponsors Will attract attention from Michigan Residents Creates a better community
Host A Webinar Hosted by existing clientele Discussion on MEDC resources Real-time thread for questions Answered by MEDC associates Successful = inspiration and recommendations Struggling = insight into owning a business in Michigan
Community Involvement Enhance existing “community” link Parks Walking Trails Things to do with children/pets Community events Outdoor activity clubs
Evaluation of Success Participation in events Contests Clean-a-thon Webinar Visits to Facebook Likes Comments Clicks on Community Page