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Final slideshow

  1. 1. Michigan Economic Development Corporation: The Michigan Advantage A PROPOSAL TO DEVELOP SOCIAL MEDIA OPERATIONS, DRIVE RECOGNITION OF THE BUSINESS AND INCREASE AWARENESS OF WHY MICHIGAN IS GREAT. BY DANIELLE NAIDA
  2. 2. What Is The Michigan Advantage? “Marketing arm & lead agency for business, talent and jobs, focused on growing Michigan’s economy.” Information for growing a business Job board Channels to access capital Location finder for new businesses Business tax and code information
  3. 3. Why A Social Media Strategy? Promote awareness of corporation Engage users and followers Create a better community for Michiganders Make a connection between company and citizens Develop a better Michigan!
  4. 4. Facebook Online contests create awareness of corporation and engage viewers and residents  Student ideas on entrepreneurship, capital sources, or anything “Pure Michigan”  Companies currently using Michigan Advantage resources submit why they are making the most of Pure Michigan Support from friends, family, constituents and others allows for recognition of MEDC Consumers learn about the Michigan Advantage
  5. 5. Charitable Events “Clean-a-thon” Promote through Social Media Gather funds through online channels Participants clean areas around Michigan Potential sponsors Will attract attention from Michigan Residents Creates a better community
  6. 6. Host A Webinar Hosted by existing clientele Discussion on MEDC resources Real-time thread for questions  Answered by MEDC associates Successful = inspiration and recommendations Struggling = insight into owning a business in Michigan
  7. 7. Community Involvement Enhance existing “community” link Parks Walking Trails Things to do with children/pets Community events Outdoor activity clubs
  8. 8. Evaluation of Success Participation in events  Contests  Clean-a-thon  Webinar Visits to Facebook  Likes  Comments Clicks on Community Page
  9. 9. FinancialsMedia Activity Dollar Amount DesignatedFacebook Contests $5,500Clean-a-thon $5,000Webinar $2,000Community Involvement $8,000TOTAL $20,500
  10. 10. Timeline Facebook Contests  Marketing: 6 wks  Allow entries: wks  Voting: 4 wks Charitable Events  Planning: 4 months  Sign up and Donation collection: 6 wks  Event: 1 day Webinar  Planning: 3 months  Event: 1 Day Community Involvement  Research and Implementation: 18 months

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