1. Michigan Economic Development
Corporation:
The Michigan Advantage
A PROPOSAL TO DEVELOP SOCIAL MEDIA
OPERATIONS, DRIVE RECOGNITION OF THE
BUSINESS AND INCREASE AWARENESS OF
WHY MICHIGAN IS GREAT.
BY DANIELLE NAIDA

2. What Is The Michigan Advantage?
 “Marketing arm & lead agency for business, talent and
jobs, focused on growing Michigan’s economy.”
 Information for growing a business
 Job board
 Channels to access capital
 Location finder for new businesses
 Business tax and code information

3. Why A Social Media Strategy?
 Promote awareness of corporation
 Engage users and followers
 Create a better community for Michiganders
 Make a connection between company and citizens
 Develop a better Michigan!

4. Facebook
 Online contests create awareness of corporation and
engage viewers and residents
 Student ideas on entrepreneurship, capital sources, or
anything “Pure Michigan”
 Companies currently using Michigan Advantage resources
submit why they are making the most of Pure Michigan
 Support from friends, family, constituents and others
allows for recognition of MEDC
 Consumers learn about the Michigan Advantage

5. Charitable Events
 “Clean-a-thon”
 Promote through Social Media
 Gather funds through online channels
 Participants clean areas around Michigan
 Potential sponsors
 Will attract attention from Michigan Residents
 Creates a better community

6. Host A Webinar
 Hosted by existing clientele
 Discussion on MEDC resources
 Real-time thread for questions
 Answered by MEDC associates
 Successful = inspiration and recommendations
 Struggling = insight into owning a business in
Michigan

7. Community Involvement
 Enhance existing “community” link
 Parks
 Walking Trails
 Things to do with children/pets
 Community events
 Outdoor activity clubs

8. Evaluation of Success
 Participation in events
 Contests
 Clean-a-thon
 Webinar
 Visits to Facebook
 Likes
 Comments
 Clicks on Community Page

9. Financials
Media Activity Dollar Amount Designated
Facebook Contests $5,500
Clean-a-thon $5,000
Webinar $2,000
Community Involvement $8,000
TOTAL $20,500

10. Timeline
 Facebook Contests
 Marketing: 6 wks
 Allow entries: wks
 Voting: 4 wks
 Charitable Events
 Planning: 4 months
 Sign up and Donation collection: 6 wks
 Event: 1 day
 Webinar
 Planning: 3 months
 Event: 1 Day
 Community Involvement
 Research and Implementation: 18 months