democratization of
experiences
DHARMESH MISTRY @dcmistry
I slapped my tutor.
She never returned.
I was five.
UX Researcher
Drupal, Acquia
UXPA Boston, Board of Director
Conference co-organizer
Speaker
Bentley University
Desserts & ...
DRUPAL 8
user
generated
content
user
generated
content
UGC
1. CONSUMERS
3. ADVERTISERS
2. WEB SERVICE
UGC
CONSUMERS WEB
SERVICES ADVERTISERS
Content Payment
Attention Consumer
Attention
25 Btweets sent in 2010
175 Mpeople as of sept. 2010
Source: http://www.byreputation.com/User-Generated-Content-Statistics...
45 Mest. revenue 2010
Source: http://www.byreputation.com/User-Generated-Content-Statistics_a/319.htm
35 hrs.video uploaded/ minute in 2010
60 Bvideos watched/ month in 2010
Source: http://www.byreputation.com/User-Generated...
945 Mest. revenue 2010
Source: http://www.byreputation.com/User-Generated-Content-Statistics_a/319.htm
260 Bpieces of content shared in 1 year
600 Mpeople at the end of 2010
Source: http://www.byreputation.com/User-Generated-...
1.86 Best. revenue 2010
Source: http://www.byreputation.com/User-Generated-Content-Statistics_a/319.htm
the
gap
user
generated
code
user
generated
code
application
software
operating
systems
server
software
programming
languages
22
23
24
25
we are
designers
only our
medium differs
creating the impact
user generated
experiences
user generated
experiences
user generated
content
user generated
code
user generated
experiences
empowering the
user
freedom to tailor
experiences
users are more
forward than
enterprises
understanding context
70%of consumers use
smartphones while
shopping
The majority visit
the website of the
store where they
are shopping
Source:...
understanding context
through collaboration
be respectful to
the community
aim for balance
over perfection
learn and give
back
understanding context
through storytelling
understanding context
through user experience
“There's a big difference between building a feature to
satisfy a requirement and building one that is mindful of
the user...
think about the user
understand their
motivations
listening is good,
observing is better
41
Does “Save” publish my content?
https://drupal.org/node/1123696
43
44
democratization of experiences
user generated experiences
We all are responsible for the
experiences we build
for your day...
democratization of experiences
user generated experiences
We all are responsible for the
experiences we build
for your dre...
democratization of experiences
user generated experiences
We all are responsible for the
experiences we build
for Drupal
@dcmistry
dharmesh.mistry@acquia.com
Democratization of Experiences
Democratization of Experiences
Democratization of Experiences
Democratization of Experiences
Democratization of Experiences
Democratization of Experiences
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Democratization of Experiences

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My keynote at CapitalCamp 2013 in Washington D.C.

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Democratization of Experiences

  1. 1. democratization of experiences DHARMESH MISTRY @dcmistry
  2. 2. I slapped my tutor. She never returned. I was five.
  3. 3. UX Researcher Drupal, Acquia UXPA Boston, Board of Director Conference co-organizer Speaker Bentley University Desserts & Photography Dharmesh Mistry
  4. 4. DRUPAL 8
  5. 5. user generated content user generated content
  6. 6. UGC 1. CONSUMERS 3. ADVERTISERS 2. WEB SERVICE
  7. 7. UGC CONSUMERS WEB SERVICES ADVERTISERS Content Payment Attention Consumer Attention
  8. 8. 25 Btweets sent in 2010 175 Mpeople as of sept. 2010 Source: http://www.byreputation.com/User-Generated-Content-Statistics_a/319.htm
  9. 9. 45 Mest. revenue 2010 Source: http://www.byreputation.com/User-Generated-Content-Statistics_a/319.htm
  10. 10. 35 hrs.video uploaded/ minute in 2010 60 Bvideos watched/ month in 2010 Source: http://www.byreputation.com/User-Generated-Content-Statistics_a/319.htm
  11. 11. 945 Mest. revenue 2010 Source: http://www.byreputation.com/User-Generated-Content-Statistics_a/319.htm
  12. 12. 260 Bpieces of content shared in 1 year 600 Mpeople at the end of 2010 Source: http://www.byreputation.com/User-Generated-Content-Statistics_a/319.htm
  13. 13. 1.86 Best. revenue 2010 Source: http://www.byreputation.com/User-Generated-Content-Statistics_a/319.htm
  14. 14. the gap
  15. 15. user generated code user generated code
  16. 16. application software operating systems server software programming languages
  17. 17. 22
  18. 18. 23
  19. 19. 24
  20. 20. 25
  21. 21. we are designers
  22. 22. only our medium differs
  23. 23. creating the impact
  24. 24. user generated experiences user generated experiences
  25. 25. user generated content user generated code user generated experiences
  26. 26. empowering the user freedom to tailor experiences users are more forward than enterprises
  27. 27. understanding context
  28. 28. 70%of consumers use smartphones while shopping The majority visit the website of the store where they are shopping Source: bloomreachinc
  29. 29. understanding context through collaboration
  30. 30. be respectful to the community aim for balance over perfection learn and give back
  31. 31. understanding context through storytelling
  32. 32. understanding context through user experience
  33. 33. “There's a big difference between building a feature to satisfy a requirement and building one that is mindful of the user. Patience for UX shortfalls is much lower than in the past; users will gravitate towards the experiences which are the most lightweight, get them to where they want to go/what they're looking for the fastest.” Derek Peplau Director, Solutions Marketing, Acquia
  34. 34. think about the user understand their motivations listening is good, observing is better
  35. 35. 41
  36. 36. Does “Save” publish my content? https://drupal.org/node/1123696
  37. 37. 43
  38. 38. 44
  39. 39. democratization of experiences user generated experiences We all are responsible for the experiences we build for your day job
  40. 40. democratization of experiences user generated experiences We all are responsible for the experiences we build for your dream adventure
  41. 41. democratization of experiences user generated experiences We all are responsible for the experiences we build for Drupal
  42. 42. @dcmistry dharmesh.mistry@acquia.com

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