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Mobile market in second half of 2012 in i phone 5’s hands
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Mobile market in second half of 2012 in i phone 5’s hands

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  • 1. Mobile Market in Second Half of 2012 in iPhone 5’s HandsMarketing the Steve Jobs FactorSteve Jobs the visionary who played a major role as an entrepreneur, designer and inventor, is said tohave contributed immensely to the upcoming iPhone 5 before his demise in October 2011. This newiPhone 5 has been discussed to have a bigger screen than its predecessor and is expected to hit themarket with various state of the art enhancements.Despite statistics showing a 2 percent decline in mobile phone sales in the first quarter of 2012, theseupdates on the upcoming phone seem to increase the excitement amongst iPhone 5 fans and iPhoneapp programmer. With news such as Steve Jobs involvement in the project doing the rounds, theexpectation for the phone has reached the clouds.First Quarter of 2012 Sees Sales DeclineThe decline in mobile sales in the first quarter of this year is attributed towards the lack of demandfrom the Asia/Pacific region. But the sales during the later part of the year are expected to breakrecords with respect to the release of the new iPhone 5 in the Western Europe and North Americanregions. Surprisingly it is also noticed that Apple sales in China has been particularly strong eventhough factions of iPhone fans and iPhone app developer are holding up plans of upgrading hopingfor an immediate release of iPhone 5.RIM, Nokia, Motorola, LG, and HTC all saw their share of the market shrink when compared to thefirst quarter of 2011. "Global sales of mobile devices declined more than expected due to a slowdownin demand from the Asia/Pacific region," said Gartner analyst Anshul Gupta.The first quarter of a year is considered to be the strongest point for mobile and other electronicdevice sales which consists of various holidays which include the Chinese New Year during which theoverall sales reaches the peak. This decrease in sales has been due to the lack of new devicesreleased by the leading companies as most of them are in the process of developing the nextrevolutionary device. Many users have also delayed their upgrade to a better phone hoping that abetter deal will come later this year as many leading companies have announced their future releaseslike Apples iPhone 5.Apples Market Still Strong Despite Decline in Overall Mobile SalesResearch indicates that Apple has sold approximately around 33.1 million iPhones in just the firstquarter of 2012 which puts it in the 3rd position out of all mobile device manufacturers, belowSamsung and Nokia. The interesting point here is both Samsung and Nokia manufacture both smartphones and regular handsets where as Apple produces only iPhone and its versions. This shows aconstant increase in the number of iPhone users and the decrease in other smart phone and regularhandset users.Apples iOS saw a year-over-year increase from 16.9 percent share in the first quarter of 2011 to 22.9percent share to kick off 2012. Apple and Samsung accounted for 49.3 percent of all smartphonesales worldwide. This is above the 29.3 percent the two collectively represented in the first quarter of2011, notes the report.
  • 2. New OS an Added AdvantageThe launch of the latest iPhone will also likely coincide with the release of the updated iOS 6 mobileoperating system, which Apple may preview at its upcoming Worldwide Developers Conference(WWDC) in June. Among the biggest changes to the operating system could be the replacement ofGoogles mapping technology for a brand-new in-house maps application using 3D mappingtechnology by C3 Technologies, which the company acquired in 2011. The app will be similar in lookand feel to the Google Maps app, but will provide a faster, cleaner and more reliable user experience,according to reports.About DCKAPDCKAP is a Fremont, CA based global technology services company delivering technologydriven business solutions that meet the strategic objectives of the clients. Also For Freeconsultation and more informations on regarding iPhone app developers, AndroidDevelopment and iPhone app programmers.2201 Walnut Ave, Suite 240Fremont, CA 94538Call US: 1 510.796.2525Email: infoca@dckap.com