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Top 5 conversion tips for travel E-Commerce websites

by David Jarvis on Jun 16, 2009

http://www.currybet.net	89
http://www.slideshare.net	11
http://etourism.joensuu.fi	5
http://www.lmodules.com	2
http://74.125.19.132	1
http://static.slidesharecdn.com	1

Susan Smith , Internet Marketing Manager at Promo Direct Thanks for the post! It was very informative. However as per my point of view creativity is required to create and maintain any e-commercial portal. It should be simple, easy to understand and user friendly for the customers. That’s more important because it will save time of the user to find anything online..
Cheers,
Promotional Products,
www.promodirect.com 1 year ago Reply
Are you sure you want to Yes No

Marilena Porfiri , Project Manager Tags ecommerce travel 3 months ago
Albert Oh , Managing Consultant at IBM Global Business Services 5 months ago
teacupp Tags ecommerce web design ux travel 8 months ago
hans Smellinckx , Digital freak at onlinemarketingmanager.be 2 years ago
Outi-Maaria Palo-oja , Project manager at University of Eastern Finland Tags ecommerce travel conversion 2 years ago
Ken Beatson at University of Tasmania, Launceston Tags travel 2 years ago
mike_l 2 years ago
matthew solle , ux architect at London IA 2 years ago

Top 5 conversion tips for travel e-commerce websites David Jarvis, TUI Travel
TUI Travel  180 countries  30m customers  156 aircraft  38,000+ employees  1,131 UK retail shops  £13.9bn revenue Photo credit: TUI Travel annual report
Photo credit: http://www.flickr.com/photos/jacobwhittaker/3387477937/
Remember me?
People who book on first visit = £X revenue People who book after >1 visit = £X revenue x 5 Person who booked on 119th visit = my hero!
1st visit 2nd visit
How much is that doggie in the window? http://www.flickr.com/photos/blueskydesert/2125549103/
n=22,125
5% “browsing area”
2% “browsing area”
11% “browsing area”
Deal or no deal?
§ http://www.flickr.com/photos/maddog78/2121467408/
Deal or no deal? Comparison Scarcity Social proof Reasons to feel good
Support FUN! http://www.flickr.com/photos/karoluslinus/2487021800/
Support FUN! FUN! Zzzzz… Sharing the holiday ideas Price Getting the kids excited Holiday dates Making the commitment Departure airport Researching reviews Flight times Researching personal interests Type of accommodation Getting together with friends Transfers Planning the holiday time Checking facilities at the hotel Monitoring prices Working out how to pay
Closing the deal
“By the time you’ve booked a holiday, you need a holiday to get over it!”
Thank you! David Jarvis, TUI Travel @dcjarvis http://www.flickr.com/photos/27964043@N00/93227302/