Top 5 conversion tips for
travel e-commerce websites




David Jarvis, TUI Travel
TUI Travel

  180 countries
  30m customers

  156 aircraft

  38,000+ employees

  1,131 UK retail shops

  £13.9bn...
Photo credit: http://www.flickr.com/photos/jacobwhittaker/3387477937/
Remember me?
People who book on first visit = £X revenue



      People who book after
      >1 visit = £X revenue x 5

              ...
1st visit   2nd visit
How much is that doggie in the window?




                    http://www.flickr.com/photos/blueskydesert/2125549103/
n=22,125
5% “browsing area”
2% “browsing area”
11% “browsing area”
Deal or no deal?
§




    http://www.flickr.com/photos/maddog78/2121467408/
Deal or no deal?




Comparison                      Scarcity

    Social proof   Reasons to feel good
Support FUN!




               http://www.flickr.com/photos/karoluslinus/2487021800/
Support FUN!

            FUN!                       Zzzzz…
  Sharing the holiday ideas             Price
   Getting the k...
Closing the deal
“By the time you’ve
  booked a holiday,
you need a holiday to
     get over it!”
Thank you!




David Jarvis, TUI Travel
    @dcjarvis
                    http://www.flickr.com/photos/27964043@N00/932273...
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Top 5 conversion tips for travel E-Commerce websites

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  • Thanks for the post! It was very informative. However as per my point of view creativity is required to create and maintain any e-commercial portal. It should be simple, easy to understand and user friendly for the customers. That’s more important because it will save time of the user to find anything online..
    Cheers,
    Promotional Products,
    www.promodirect.com
       Reply 
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Top 5 conversion tips for travel E-Commerce websites

  1. 1. Top 5 conversion tips for travel e-commerce websites David Jarvis, TUI Travel
  2. 2. TUI Travel   180 countries   30m customers   156 aircraft   38,000+ employees   1,131 UK retail shops   £13.9bn revenue Photo credit: TUI Travel annual report
  3. 3. Photo credit: http://www.flickr.com/photos/jacobwhittaker/3387477937/
  4. 4. Remember me?
  5. 5. People who book on first visit = £X revenue People who book after >1 visit = £X revenue x 5 Person who booked on 119th visit = my hero!
  6. 6. 1st visit 2nd visit
  7. 7. How much is that doggie in the window? http://www.flickr.com/photos/blueskydesert/2125549103/
  8. 8. n=22,125
  9. 9. 5% “browsing area”
  10. 10. 2% “browsing area”
  11. 11. 11% “browsing area”
  12. 12. Deal or no deal?
  13. 13. § http://www.flickr.com/photos/maddog78/2121467408/
  14. 14. Deal or no deal? Comparison Scarcity Social proof Reasons to feel good
  15. 15. Support FUN! http://www.flickr.com/photos/karoluslinus/2487021800/
  16. 16. Support FUN! FUN! Zzzzz… Sharing the holiday ideas Price Getting the kids excited Holiday dates Making the commitment Departure airport Researching reviews Flight times Researching personal interests Type of accommodation Getting together with friends Transfers Planning the holiday time Checking facilities at the hotel Monitoring prices Working out how to pay
  17. 17. Closing the deal
  18. 18. “By the time you’ve booked a holiday, you need a holiday to get over it!”
  19. 19. Thank you! David Jarvis, TUI Travel @dcjarvis http://www.flickr.com/photos/27964043@N00/93227302/

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