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The UX Toolbox:  10 techniques for a better user experience  David Jarvis, TUI Travel Photo credit: bre pettis / flickr.com
TUI Travel Mainstream Sector <ul><li>25m customers </li></ul><ul><li>156 aircraft </li></ul><ul><li>38,000+ employees </li...
Let’s get our hands dirty! Photo credit:  David Poole / flickr.com
Let’s get our hands dirty! <ul><li>Be visionary </li></ul><ul><li>Get to know your users  </li></ul><ul><li>Create persona...
1. Be visionary Photo credit:  starbeard / flickr.com
Photo credits:  rpriegu/ flickr.com & Wikipedia
2. Get to know your users Photo credit:  Maria Trebol Azul / flickr.com
Photo credit:  Crissy Terawaki Kawamoto/ flickr.com
Photo credit:  Dave Gray / flickr.com
3. Create personas
Photo credit:  anikarenina / flickr.com
 
4. Measure engagement “ Meaningless statistics were up one-point-five per cent  this month over last month.” Cartoon:  car...
Photo credit:  .Jes/ flickr.com
<ul><ul><ul><li>They  click  on your Google PPC ad </li></ul></ul></ul><ul><ul><ul><li>They  visit  one of your retail sho...
Photo credit:  Scott Ableman/ flickr.com
5. Think washing machine Photo credit:  maria.cassiani/ flickr.com
With thanks to:  Leisa Reichelt/ disambiguity.com
Oh Jared, I should have listened… See: http://www.uie.com/articles/death_of_relaunch/
 
6. Deal with change Photo credit:  hockadilly/ flickr.com
Photo credit:  margaretgouldstewart / flickr.com
Photo credit:  margaretgouldstewart / flickr.com
Photo credit:  margaretgouldstewart / flickr.com
7. Get creative Linus Pauling / Photo credit:  Wikipedia
Oz Ibrahim from the UX Team @ TUI Travel / Photo credit:  andyb/ flickr.com
 
8. Add tools to help you make and do Find out more at  balsamiq.com
Find out more at  axure.com
9. Ask for feedback (and act on it) Photo credit: adactio / flickr.com
getsatisfaction.com opinionlab.com 4q.iperceptions.com
10. Recruit an in-house team
Let me see you work it! <ul><li>Be visionary </li></ul><ul><li>Get to know your users  </li></ul><ul><li>Create personas <...
Thankyou. David Jarvis david . jarvis @ tuitravel .com linkedin.com/in/dcjarvis  Photo credit: bre pettis / flickr.com
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The UX Toolbox: 10 techniques to improve your user experience

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Presented to WebCredible's Online Travel Seminar 11 September 2008

Published in: Design, Technology, Business

Transcript of "The UX Toolbox: 10 techniques to improve your user experience"

  1. 1. The UX Toolbox: 10 techniques for a better user experience David Jarvis, TUI Travel Photo credit: bre pettis / flickr.com
  2. 2. TUI Travel Mainstream Sector <ul><li>25m customers </li></ul><ul><li>156 aircraft </li></ul><ul><li>38,000+ employees </li></ul><ul><li>1,131 UK retail shops </li></ul><ul><li>£1bn+ annual revenue online </li></ul>Photo credit: TUI Travel annual report
  3. 3. Let’s get our hands dirty! Photo credit: David Poole / flickr.com
  4. 4. Let’s get our hands dirty! <ul><li>Be visionary </li></ul><ul><li>Get to know your users </li></ul><ul><li>Create personas </li></ul><ul><li>Measure engagement (as well as conversion) </li></ul><ul><li>Think washing machine not waterfall </li></ul><ul><li>Deal with change </li></ul><ul><li>Get creative, and collaborative </li></ul><ul><li>Add tools to help you make and do </li></ul><ul><li>Get feedback (and act on it) </li></ul><ul><li>Recruit an in-house team </li></ul>Photo credit: David Poole / flickr.com
  5. 5. 1. Be visionary Photo credit: starbeard / flickr.com
  6. 6. Photo credits: rpriegu/ flickr.com & Wikipedia
  7. 7. 2. Get to know your users Photo credit: Maria Trebol Azul / flickr.com
  8. 8. Photo credit: Crissy Terawaki Kawamoto/ flickr.com
  9. 9. Photo credit: Dave Gray / flickr.com
  10. 10. 3. Create personas
  11. 11. Photo credit: anikarenina / flickr.com
  12. 13. 4. Measure engagement “ Meaningless statistics were up one-point-five per cent this month over last month.” Cartoon: cartoonbank.com
  13. 14. Photo credit: .Jes/ flickr.com
  14. 15. <ul><ul><ul><li>They click on your Google PPC ad </li></ul></ul></ul><ul><ul><ul><li>They visit one of your retail shops </li></ul></ul></ul><ul><ul><ul><li>They search for a holiday or flight </li></ul></ul></ul><ul><ul><ul><li>They visit a product page </li></ul></ul></ul><ul><ul><ul><li>They watch a video about your product (to the end!) </li></ul></ul></ul><ul><ul><ul><li>They register for your email newsletter </li></ul></ul></ul><ul><ul><ul><li>They “ email a page” to a friend </li></ul></ul></ul><ul><ul><ul><li>They join your forum </li></ul></ul></ul><ul><ul><ul><li>They compare 2 products on your site </li></ul></ul></ul><ul><ul><ul><li>They call your call centre </li></ul></ul></ul><ul><ul><ul><li>They buy your product from you </li></ul></ul></ul><ul><ul><ul><li>They email you for help </li></ul></ul></ul><ul><ul><ul><li>… and so on </li></ul></ul></ul>
  15. 16. Photo credit: Scott Ableman/ flickr.com
  16. 17. 5. Think washing machine Photo credit: maria.cassiani/ flickr.com
  17. 18. With thanks to: Leisa Reichelt/ disambiguity.com
  18. 19. Oh Jared, I should have listened… See: http://www.uie.com/articles/death_of_relaunch/
  19. 21. 6. Deal with change Photo credit: hockadilly/ flickr.com
  20. 22. Photo credit: margaretgouldstewart / flickr.com
  21. 23. Photo credit: margaretgouldstewart / flickr.com
  22. 24. Photo credit: margaretgouldstewart / flickr.com
  23. 25. 7. Get creative Linus Pauling / Photo credit: Wikipedia
  24. 26. Oz Ibrahim from the UX Team @ TUI Travel / Photo credit: andyb/ flickr.com
  25. 28. 8. Add tools to help you make and do Find out more at balsamiq.com
  26. 29. Find out more at axure.com
  27. 30. 9. Ask for feedback (and act on it) Photo credit: adactio / flickr.com
  28. 31. getsatisfaction.com opinionlab.com 4q.iperceptions.com
  29. 32. 10. Recruit an in-house team
  30. 33. Let me see you work it! <ul><li>Be visionary </li></ul><ul><li>Get to know your users </li></ul><ul><li>Create personas </li></ul><ul><li>Measure engagement (as well as conversion) </li></ul><ul><li>Think washing machine not waterfall </li></ul><ul><li>Deal with change </li></ul><ul><li>Get creative, and collaborative </li></ul><ul><li>Add tools to help you make and do </li></ul><ul><li>Get feedback (and act on it) </li></ul><ul><li>Recruit an in-house team </li></ul>Photo credit: david poole / flickr.com
  31. 34. Thankyou. David Jarvis david . jarvis @ tuitravel .com linkedin.com/in/dcjarvis Photo credit: bre pettis / flickr.com

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