The UX Toolbox: 10 techniques to improve your user experience

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    The UX Toolbox: 10 techniques to improve your user experience - Presentation Transcript

    1. The UX Toolbox: 10 techniques for a better user experience David Jarvis, TUI Travel Photo credit: bre pettis / flickr.com
    2. TUI Travel Mainstream Sector
      • 25m customers
      • 156 aircraft
      • 38,000+ employees
      • 1,131 UK retail shops
      • £1bn+ annual revenue online
      Photo credit: TUI Travel annual report
    3. Let’s get our hands dirty! Photo credit: David Poole / flickr.com
    4. Let’s get our hands dirty!
      • Be visionary
      • Get to know your users
      • Create personas
      • Measure engagement (as well as conversion)
      • Think washing machine not waterfall
      • Deal with change
      • Get creative, and collaborative
      • Add tools to help you make and do
      • Get feedback (and act on it)
      • Recruit an in-house team
      Photo credit: David Poole / flickr.com
    5. 1. Be visionary Photo credit: starbeard / flickr.com
    6. Photo credits: rpriegu/ flickr.com & Wikipedia
    7. 2. Get to know your users Photo credit: Maria Trebol Azul / flickr.com
    8. Photo credit: Crissy Terawaki Kawamoto/ flickr.com
    9. Photo credit: Dave Gray / flickr.com
    10. 3. Create personas
    11. Photo credit: anikarenina / flickr.com
    12.  
    13. 4. Measure engagement “ Meaningless statistics were up one-point-five per cent this month over last month.” Cartoon: cartoonbank.com
    14. Photo credit: .Jes/ flickr.com
          • They click on your Google PPC ad
          • They visit one of your retail shops
          • They search for a holiday or flight
          • They visit a product page
          • They watch a video about your product (to the end!)
          • They register for your email newsletter
          • They “ email a page” to a friend
          • They join your forum
          • They compare 2 products on your site
          • They call your call centre
          • They buy your product from you
          • They email you for help
          • … and so on
    15. Photo credit: Scott Ableman/ flickr.com
    16. 5. Think washing machine Photo credit: maria.cassiani/ flickr.com
    17. With thanks to: Leisa Reichelt/ disambiguity.com
    18. Oh Jared, I should have listened… See: http://www.uie.com/articles/death_of_relaunch/
    19.  
    20. 6. Deal with change Photo credit: hockadilly/ flickr.com
    21. Photo credit: margaretgouldstewart / flickr.com
    22. Photo credit: margaretgouldstewart / flickr.com
    23. Photo credit: margaretgouldstewart / flickr.com
    24. 7. Get creative Linus Pauling / Photo credit: Wikipedia
    25. Oz Ibrahim from the UX Team @ TUI Travel / Photo credit: andyb/ flickr.com
    26.  
    27. 8. Add tools to help you make and do Find out more at balsamiq.com
    28. Find out more at axure.com
    29. 9. Ask for feedback (and act on it) Photo credit: adactio / flickr.com
    30. getsatisfaction.com opinionlab.com 4q.iperceptions.com
    31. 10. Recruit an in-house team
    32. Let me see you work it!
      • Be visionary
      • Get to know your users
      • Create personas
      • Measure engagement (as well as conversion)
      • Think washing machine not waterfall
      • Deal with change
      • Get creative, and collaborative
      • Add tools to help you make and do
      • Get feedback (and act on it)
      • Recruit an in-house team
      Photo credit: david poole / flickr.com
    33. Thankyou. David Jarvis david . jarvis @ tuitravel .com linkedin.com/in/dcjarvis Photo credit: bre pettis / flickr.com

    + David JarvisDavid Jarvis, 2 years ago

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