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The World of Blogging
The World of Blogging
The World of Blogging
The World of Blogging
The World of Blogging
The World of Blogging
The World of Blogging
The World of Blogging
The World of Blogging
The World of Blogging
The World of Blogging
The World of Blogging
The World of Blogging
The World of Blogging
The World of Blogging
The World of Blogging
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The World of Blogging


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A presentation given by Debashish at a symposium on blogging organized by the Department of Communication and Journalism, University of Pune. Report on the symposium at …

A presentation given by Debashish at a symposium on blogging organized by the Department of Communication and Journalism, University of Pune. Report on the symposium at

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  • 1. Debashish Chakrabarty [email_address] The World of Blogging
  • 2. Conversations Circa 1995 Usenet, Forums
  • 3. Conversations, Circa 2007 Blogs
  • 4. So what’s this fuss about?
    • A Blog (short for "Web log") is a Web site,
      • usually maintained by an individual
      • Having regular entries of commentary with photos, graphics, video, links
      • Entries commonly displayed in reverse-chronological order (Wikipedia)
    • Blogosphere = ecosystem of interconnected communities of bloggers and readers at the convergence of journalism and conversation*
    • Lines between blogs & mainstream media site are blurring.
      • Both are assuming characteristics, styles and formats from each other
      • Most Newspapers opting for online presence and showcase reporter blogs
    • Why do companies care?
      • 90% Bloggers post about Brands, Music, Movies & Books they love (or hate)*.
    • Blogs are evolving
      • Countless "microblogging" platforms
      • Lifestreaming aggregators: FriendFeed, Facebook
    • Why Blog?
      • Speak your mind, Have Fun, Share Expertise/Experiences
      • Network, Build Friends, Communities & Business
      • Rewards: Interviews, Book Deal, Career, Personal satisfaction, Freebies/Money.
    * Source: Technorati
  • 5. Jan 1994: A Student Justin Hall creates first blog ever at April 1997: Dave Winer launches Scripting News Sept 1997: Slashdot begins Dec 1997: The term Weblog coined by Jorn Barger. Peter Merholz called it Blog (both a noun & a verb) in 1999. Timeline of Major Blogging Platforms Source: White African
  • 6. Structure of a typical blog
  • 7. Characteristics of Blogs
    • Filter information
    • Add Context
      • Related links, Easier explanation
    Source: The Weblog Handbook, Rebecca Blood
    • Promote Media Literacy
      • Research several sources, Point Flaws
    • Provide alternate view
      • Personal op-ed, No stockholders to please
    • Invite Participation, Generate Dialog
    • What else?
  • 8. Common Terms
    • TrackBack
    • Commenting System
    • Spam
    • Permalink
    • Feed (RSS, Atom)
    • Ping
    • Statcounter/Referrer
    • Splog/MFA
    • Troll
    • Blogosphere/Blogdom
    • Blogroll
    • CSS
    • Widget/Plugin
    • Sidebar
    • Sideblog/Asides
    • Microblogging
    • Streisand Effect
  • 9. What do people write about ?
    • Music is more popular and politics is less popular in Asia
    • Sincere, Conversational, Expert and Humorous are top blogging styles
    • Asian bloggers tend to be more motivational and confessional than confrontational
    Source: Technorati
  • 10. Some Numbers
    • 70% users prefer reading in Indian languages. ( Juxt Consult, 2008 )
    • 15 mn Indians read blogs online (Lodestar)
    • 5 lacs profiles with location India
    • 133 mn blogs in 81 languages, 1 mn posts daily (Technorati)
    • Asian Bloggers: 73% Male and in 18-34 Age range (Technorati)
    • 37500 Monthly Unique visitors (Sept 08) on BigB’s blog
  • 11. Popular Blogging Styles
    • Insight Blogging
      • Sharing insights, original ideas, commentary or trends on a particular topic.
    • Meme Blogging
      • Starting a thread of discussion and then challenging other bloggers to answer it on their
    • Piggyback Blogging
      • Writing about a topic that is currently popular in the news media, on meme sites like Tailrank
    • Brand Blogging
      • A post about a brand or product focused on sharing positive attributes or an “inside look”
    • Detractor Blogging
      • Share a passionate hatred for a product/brand
    • Announcement Blogging
      • Break news about an announcement or news that was not previously available elsewhere.
    • Video Blogging
      • Creating original video and putting online in a blog post or embedding a video
    • Photo Blogging
      • Post photos as main blog posts
    • Review Blogging
      • Offer your expertise or personal opinion to review a product or service.
    • Evangelist Blogging
      • Sharing an affinity and support a social cause, organization, product or individual that you believe in.
    • List Blogging
      • Highly popular format of the top ten (or any other number) lists about something.
    • Guest Blogging
      • Authoring a blog post intended to be published on a blog other than your own.
    • Interview Blogging
      • Conducting an interview and publishing either audio or video files, or creating a transcript of the interview to write into a blog post.
    Source: “The 25 Basic Styles of Blogging” on Many more: Survey Blogging, Link Blogging, Live Blogging, Life Blogging and so on…
  • 12. Corollary to blogging Localization, Sarvagya Wiki, Anugunj, Hindi Yugm, Aggregators
  • 13. Code & Ethics
    • Never plagiarize. Identify and link to sources whenever feasible.
    • Never distort the content of photos without disclosing what has been changed.
    • If publishing questionable information, make it clear it's in doubt.
    • Distinguish between advocacy, commentary and factual information.
    • Distinguish factual information and commentary from advertising.
    • Be sensitive with interviews/photo of those affected by tragedy.
    • Recognize that gathering and reporting information may cause harm or discomfort. Pursuit of information is not a license for arrogance.
    • Private people have a greater right to control information about themselves than do public officials and others who seek power, influence or attention. Only an overriding public need can justify intrusion into anyone's privacy.
    • Be cautious about identifying juvenile suspects, victims of sex crimes and criminal suspects before the formal filing of charges.
    • Be Accountable (even the Supreme Court has now validated that)
    • Admit mistakes and correct them promptly.
    • Disclose conflicts of interest, affiliations and personal agendas.
    • Paid reviews, Freebies & incentivized blogging: Disclose the favors.
  • 14. Tips from Amit Agarwal
    • Follow Schedule - Don’t disappoint readers
    • Be thick Skinned - Cannot please everyone
    • Never Flame / Avoid Personal Attacks
    • Look out for spelling / typos
    • Formatting - Most People Will Scan, Not Read
    • Think and Write - Avoid Embarrassment Later
    • Anything Posted Online is Undeletable
    • Wrote a killer post ? Tip, But Don’t Spam
    • Avoid Blog Clutter
    • Offer RSS and Email subscriptions
    • Self Promotion Not Bad
    • Blog Design Matters
    • Readers are 100x Smarter Than You – Respect Their Time
    • Stop Obsessing about Stats and Income
  • 15. … and some tips of my own
    • Don’t procrastinate. If can’t blog, Twitter
    • Perfectionism gets appreciation but no loyal readers
    • Ignore Troll, it takes away your energy
    • Speak your mind without fear but care about IPR, Individual Rights. Read employer’s blogging-policy.
    • Don’t feel shy in marking spam mails as Spam
    • Don’t spread rumors (“ Dalai Llama is on Twitter” ) or believe blog posts right away
    • Don’t blog if you don’t want to
    • Add disclaimers, Proclaim your agenda before-hand
    • Respect rules, if writing for Media/Guest Blogging
  • 16. That’s, pretty much, it!
    • Some self-promotion
      • Samayiki – Hindi Webzine ( )
        • Previously, Nirantar (
      • Pod bharti – Hindi Podzine ( )
      • Indibloggies – Indian Blog Awards ( )
      • More links at
    Thank you!