A presentation given by Debashish at a symposium on blogging organized by the Department of Communication and Journalism, University of Pune. Report on the symposium at
A presentation given by Debashish at a symposium on blogging organized by the Department of Communication and Journalism, University of Pune. Report on the symposium at http://yjoshi.blogspot.com/2009/03/symposium-on-blogging.html.
A Blog (short for "Web log") is a Web site,
usually maintained by an individual
Having regular entries of commentary with photos, graphics, video, links
Entries commonly displayed in reverse-chronological order (Wikipedia)
Blogosphere = ecosystem of interconnected communities of bloggers and readers at the convergence of journalism and conversation*
Lines between blogs & mainstream media site are blurring.
Both are assuming characteristics, styles and formats from each other
Most Newspapers opting for online presence and showcase reporter blogs
Why do companies care?
90% Bloggers post about Brands, Music, Movies & Books they love (or hate)*.
Blogs are evolving
Countless "microblogging" platforms
Lifestreaming aggregators: FriendFeed, Facebook
Speak your mind, Have Fun, Share Expertise/Experiences
Network, Build Friends, Communities & Business
Rewards: Interviews, Book Deal, Career, Personal satisfaction, Freebies/Money.
* Source: Technorati
Jan 1994: A Student Justin Hall creates first blog ever at Links.net April 1997: Dave Winer launches Scripting News Sept 1997: Slashdot begins Dec 1997: The term Weblog coined by Jorn Barger. Peter Merholz called it Blog (both a noun & a verb) in 1999. Timeline of Major Blogging Platforms Source: White African
Never plagiarize. Identify and link to sources whenever feasible.
Never distort the content of photos without disclosing what has been changed.
If publishing questionable information, make it clear it's in doubt.
Distinguish between advocacy, commentary and factual information.
Distinguish factual information and commentary from advertising.
Be sensitive with interviews/photo of those affected by tragedy.
Recognize that gathering and reporting information may cause harm or discomfort. Pursuit of information is not a license for arrogance.
Private people have a greater right to control information about themselves than do public officials and others who seek power, influence or attention. Only an overriding public need can justify intrusion into anyone's privacy.
Be cautious about identifying juvenile suspects, victims of sex crimes and criminal suspects before the formal filing of charges.
Be Accountable (even the Supreme Court has now validated that)
Admit mistakes and correct them promptly.
Disclose conflicts of interest, affiliations and personal agendas.
Paid reviews, Freebies & incentivized blogging: Disclose the favors.