Royal Siam – 27 August 2012                                                                                 An Opportunity...
Summary           Royal	  Siam	  is	  well	  into	  our	  second	  year	  of	  operaFons	  and	  we	  have	             es...
The Market Opportunity – InfographicCommercial	  in	  Confidence,	  Not	  to	  be	  reproduced	  without	  permission.	  ©	...
Royal Siam Position – InfographicCommercial	  in	  Confidence,	  Not	  to	  be	  reproduced	  without	  permission.	  ©	  R...
The Business in Summary                                                 	  	  	  	  An	  Industry	  with	  superlaFve	  ma...
What Makes Royal Siam Different?                               	  	  	  Underpinned	  by	  pure,	  natural,	  organic	    ...
Our Consumer “Hot Buttons”                                                                              Natural	  |	  pure...
4 Product Families: 1 - Powered by Nature                                                                                 ...
4 Product Families: Faithful to Tradition                                                                                 ...
4 Product Families: Breakout! Anti Acne                                                                                   ...
4 Product Families: Ultra Cosmeceuticals                                                                                  ...
www.royalsiam.asia         Main Corporate         Website and          Online Store                                       ...
Supporting Activity         Growing(blog(network(         (                                                               ...
Social Media - International                                                                             Presencebuildingo...
Product Display and Demonstration Centre    •  Bangkok	  East	  (Srinakarin/                                              ...
Further Information      To	  obtain	  a	  full	  copy	  of	  the	  informaFon	  sheet,	  contact	  the	  Financial	  Advi...
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Royal Siam Capital Raising Overview August 2012

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Royal Siam Natural Health and Beauty is, for the first time, seeking external private equity capital to fund its growth.

Well into its second year of operations, the business has established a strong and unique brand proposition, product range and distribution strategy and is well positioned to grow in one of the largest, most sustainable and profitable sectors of the consumer products category - proven effective premium natural skincare and related products that are established on a core of natural ingredients drawn from the 800+ year heritage of Thai Traditional Medicine.

This overview provides information on the global market and outlines the key strategies Royal Siam is embarking upon, and is designed for the potential investor - providing sufficient background information to gauge the level of interest/appeal. Further information is available on request at info@royalsiam.asia

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Transcript of "Royal Siam Capital Raising Overview August 2012"

  1. 1. Royal Siam – 27 August 2012 An Opportunity to Invest Introduction|SummaryCommercial  in  Confidence,  Not  to  be  reproduced  without  permission.  ©  Royal  Siam  Natural  Health  and  Beauty  Co  Ltd  2012  Summary  only.  For  general  background  informaFon.  THIS  IS  NOT  AN  INVESTMENT  OFFER
  2. 2. Summary Royal  Siam  is  well  into  our  second  year  of  operaFons  and  we  have   established  a  solid  foundaFon  in  brand,  product  and  distribuFon.   We  are  now  seeking  our  first  round  of  external  capital,  to  fund   business  expansion.   The  purpose  of  this  document  is  to  provide  an  introducFon  to  Royal   Siam,  and  further  informaFon  is  available  for  those  who  wish  to  find   out  more.   This  is  a  value  play:  our  objecFve  is  to  maximize  shareholder  value   by  way  of  a  trade  sale  between  years  5-­‐8.   The  best  way  to  become  familiar  with  the  business  is  by  following   Latest  –  Acne  LoFon  PromoFon   these  links  and  exploring  for  yourself:   hWp://www.royalsiam.asia   hWp://www.facebook.com/RoyalSiamBeauty   hWp://www.youtube.com/RoyalSiamBeauty     A  very  special  offer  to  trial  the   products  is  available  at  a  discount  of     75%  off  regular  retail  prices,  with  free   shipping  to  any  desFnaFon.  (That     means  on  an  order  of  $100,  your  cost     would  be  $25).  You  can  purchase   anything  you  want,  and  in  the  checkout   screen  insert  the  code  EQUITY  and  the   75%  discount  will  be  applied.   Royal  Siam  Capital  raising  background   Latest  –  Special  Offer  to  Facebook  Fans   AlternaFvely,  we  can  provide  samples   of  products  upon  request.  Go  to     hWp://www.royalsiam.asia    Commercial  in  Confidence,  Not  to  be  reproduced  without  permission.  ©  Royal  Siam  Natural  Health  and  Beauty  Co  Ltd  2012  Summary  only.  For  general  background  informaFon.  THIS  IS  NOT  AN  INVESTMENT  OFFER
  3. 3. The Market Opportunity – InfographicCommercial  in  Confidence,  Not  to  be  reproduced  without  permission.  ©  Royal  Siam  Natural  Health  and  Beauty  Co  Ltd  2012  Summary  only.  For  general  background  informaFon.  THIS  IS  NOT  AN  INVESTMENT  OFFER
  4. 4. Royal Siam Position – InfographicCommercial  in  Confidence,  Not  to  be  reproduced  without  permission.  ©  Royal  Siam  Natural  Health  and  Beauty  Co  Ltd  2012  Summary  only.  For  general  background  informaFon.  THIS  IS  NOT  AN  INVESTMENT  OFFER
  5. 5. The Business in Summary        An  Industry  with  superlaFve  margins;  aWracFve  growth  rates  and  prospects.  Medium/long  term   success  difficult  without  a  credible,  tangible  and  sustainable  point  of  differenFaFon.     A  Brand  and  Posi0on  that  is  unique  and  designed  to  appeal  to  mulFple  consumer  “hot  buWons”  –  natural/pure   ingredients;  honoring  tradiFonal  wisdom;  blending  cujng  edge  scienFfic  developments;  associaFon  with  Thai/ Asian  beauty  and  youthfulness;  and  most  of  all  products  that  actually  work!      A  Product  Base  with  tangible,  demonstrable  unique  products  with  real  performance  and  points  of  differenFaFon  –   very  difficult  to  emulate  credibly                        A  Business  Model  structured  around  minimal  capital  investment,  maximum  leverage  and  maximum   flexibility;  12  months’  experience  in  trading;  and  two  key  Directors/shareholders    with  experience  spanning  both   the  Thai  and  InternaFonal  markets   A  Distribu0on  Strategy  that  is  flexible  and  free  from  legacy  commitments  and  able  to  choose  the  most  effecFve   strategy  for  each  market  –  from  the  latest  integrated  online  e-­‐commerce  capabiliFes  to  direct  selling  to  branded   retail  or  retail  concessions   A  Business  Strategy  with  a  clear  objec0ve  from  the  beginning    focused  on  maximized  medium-­‐term  value   accreFon  for  the  shareholders  Commercial  in  Confidence,  Not  to  be  reproduced  without  permission.  ©  Royal  Siam  Natural  Health  and  Beauty  Co  Ltd  2012  Summary  only.  For  general  background  informaFon.  THIS  IS  NOT  AN  INVESTMENT  OFFER
  6. 6. What Makes Royal Siam Different?      Underpinned  by  pure,  natural,  organic   ingredients        Faithful  to  a  tradiFon  of  natural  health  and   beauty  with  centuries  of  heritage        Embracing  the  latest  scienFfic  advances   where  this  adds  value   An  interna)onal  brand  based  in   Thailand  and  with  a  strong    Thai        Leveraging  the  Thai  associaFon  with   heritage,  bringing  a  premium  product   women’s  beauty  and  youthful  appearance   range  to  market  based  on  natural   ingredients  and  Thai  tradi)onal   knowledge,  with  the  addi)on  of  the        A  global  brand  created  from  a  clean  slate,   latest  interna)onal  scien)fic  advances   with  no  “baggage”  Commercial  in  Confidence,  Not  to  be  reproduced  without  permission.  ©  Royal  Siam  Natural  Health  and  Beauty  Co  Ltd  2012  Summary  only.  For  general  background  informaFon.  THIS  IS  NOT  AN  INVESTMENT  OFFER
  7. 7. Our Consumer “Hot Buttons” Natural  |  pure  |  organic  |  herbal  ingredient  foundaFon   TradiFonal  |  proven  by  Fme  |  genuine  |  looking  back  to  a  simpler  Fme  |  trustworthy  |  wise   Unafraid  to  embrace  scienFfic  progress  where  it  can  add  value        Balanced  and  trustworthy  in  finding  and  explaining  the  best  mix  of  old/new,  natural/arFficial  |   sensible,  pragmaFc,  and  reasoned   Associated  with  Thailand  |  spa,  health  retreats,  idyllic  resorts  |     AWracFve  people   Proven  products  |  effecFve  products        Truly  sophisFcated  and  internaFonal,  using  the  best  ingredients  and  technology  sourced  from   around  the  world   AWracFve  presentaFon  and  packaging  Commercial  in  Confidence,  Not  to  be  reproduced  without  permission.  ©  Royal  Siam  Natural  Health  and  Beauty  Co  Ltd  2012  Summary  only.  For  general  background  informaFon.  THIS  IS  NOT  AN  INVESTMENT  OFFER
  8. 8. 4 Product Families: 1 - Powered by Nature “The  best  of  both  worlds”  between  tradiFonal  /natural  and  modern  science.   -­‐  EffecFve  dayFme  and  nighjme  moisturizers  suitable  for  a  skin  types.  Available  with   natural  skin  whitening  ingredients  and  without  (new  products  about  to  be  launched)   -­‐  Day  long  moisturizer  and  UV  screen  with  SPF100  raFng  –  effecFvely  the  highest  rated   UV  protecFon  available  on  the  market   -­‐  Extremely  effecFve  overnight  whitening    mask  and  melasma/hyperpigmentaFon   treatments  using  natural  and  syntheFc  ingredients  and  receiving  high  levels  of   customer  saFsfacFon  as  key  “flagship”  products   -­‐  Special  mulF  purpose  eye  area  cream  with  unique  applicator  –  fighFng  the  visible   signs  of  aging  in  a  tangible  manner   -­‐  Two  high  quality  facial  cleansing  bars  –  one  with  natural  skin  whitening  ingredients   and  the  other  enriched  with  chlorophyll  and  other  ingredients  to  moisturize,  nourish,   and  eliminate  damaging  free  radicals   -­‐  Two  body  care  products  –  Skin  Replenishing  Gel  and  Cream  to  moisturize,  deep   cleanse  and  act  as  gentle  exfoliant.  Cream  version  has  the  added  benefit  of  skin   whitening  Commercial  in  Confidence,  Not  to  be  reproduced  without  permission.  ©  Royal  Siam  Natural  Health  and  Beauty  Co  Ltd  2012  Summary  only.  For  general  background  informaFon.  THIS  IS  NOT  AN  INVESTMENT  OFFER
  9. 9. 4 Product Families: Faithful to Tradition 100%  pure,  natural  ingredients  with  all  aspects  of  producFon   faithfully  reproducing  Thai  tradiFonal  medicine  pracFces.  No   arFficial  ingredients  make  these  a  product  for  the  true  believer.   x   -­‐  Two  natural  anF-­‐aging  facial  serums  with  skin  Fghtening  (“face  lip”)   properFes  –  one  with  skin  whitening  properFes.  FantasFc  skin  sopening   properFes   -­‐  Natural  facial  cleanser  based  on  honey,  mint,  and  other  herbs.  Gentle  but   extremely  effecFve   -­‐  Toner  made  from  cold  pressed  cucumber,  genuine  frankincense,  and   naturally  extracted  witch  hazel  and  mulberry  extract.  A  flagship  for  natural   products   -­‐  100%  herb  based  hair  restoraFon  serum  with  Fme-­‐honored  effecFveness.  A   unique  and  impressive  offering  into  a  growing  market  area   -­‐  Natural  kaffir  lime  based  shampoo  to  support  hair  regrowth  and  for  those   with  dry  flaky  scalp  or  other  skin  sensiFviFes  and  problems   -­‐  Pure  powdered  herbal  ingredients  for  the  ulFmate  in  tailor-­‐made  face  mask   treatments,  and  a  wonderfully  effecFve  foot  spa  with  high  levels  of   customer  saFsfacFon  and  repeat  purchase  Commercial  in  Confidence,  Not  to  be  reproduced  without  permission.  ©  Royal  Siam  Natural  Health  and  Beauty  Co  Ltd  2012  Summary  only.  For  general  background  informaFon.  THIS  IS  NOT  AN  INVESTMENT  OFFER
  10. 10. 4 Product Families: Breakout! Anti Acne Specialized  acne  treatment  and  prevenFon  product  range  with  a   basis  in    natural  ingredients     x   -­‐  Facial  cleansing  gel,  made  from  100%  natural  ingredients  –   strong  anFbacterial  acFon  as  well  as  dissolving  oils  and  sebum   reside  that  leads  to  blocked  pores,  blackheads  and  pimples.   Moisturizes  rather  than  stripping  natural  oils  from  the  skin  and   drying  the  skin   -­‐  Spot  treatment  with  100%  natural  acFve  ingredients  –  available   in  both  a  roller  ball  and  a  spray  applicator.  EffecFve  in  quick   drying  and  healing  of  acne  outbreaks   -­‐  Acne  breakout  cream  consisFng  of  the  most  powerful  cocktail  of   proven  natural  and  arFficial  ingredients.  Break  out  when  it’s  Fme   for  heavy  weapons.  Go  ahead  –  make  my  day!  Commercial  in  Confidence,  Not  to  be  reproduced  without  permission.  ©  Royal  Siam  Natural  Health  and  Beauty  Co  Ltd  2012  Summary  only.  For  general  background  informaFon.  THIS  IS  NOT  AN  INVESTMENT  OFFER
  11. 11. 4 Product Families: Ultra Cosmeceuticals Simply  the  best  in  natural  ingredients  coupled  with  the  cujng  edge   of  scienFfic  research  and  development  in  anF-­‐aging  and  related   fields       x   -­‐  Two  astonishingly  powerful  and  effecFve  facial  serums  able  to  compete   head  to  head  with  the  top  range  of  premium  internaFonal  brands  .  Age   Defying  Serum  uses  plant  based  ingredients    including  the  Pueria  Murificia   described  by  one  anF  aging  specialist  as  “makes  everything  else   discovered  to  date  look  like  a  placebo”.  AcFv8              Plus+C  Serum  is  the   most  powerful  anFoxidant  cocktail  known  and  includes  Ibenodone,   termed  :the  single  most  powerful  molecule”  for  anF  aging   -­‐ Ultra  premium  overnight  whitening  mask  with  mulFple  benefits  and  the   ulFmate  single-­‐use  anF  aging  treatment  parFcularly  for  Asian  skin   -­‐ -­‐Ultra  premium  eye  area  treatment  to  lip  sagging  skin  and  treat  “bags   under  the  eyes”   -­‐   “Best  of  the  Best”  facial  cleansing  bar  that  includes  among  other   premium  ingredients  Royal  Jelly  extract  and  Swiss  Apple  stem  cell  extract   (the  next  “big  thing”  in  anF  aging  skincare  Commercial  in  Confidence,  Not  to  be  reproduced  without  permission.  ©  Royal  Siam  Natural  Health  and  Beauty  Co  Ltd  2012  Summary  only.  For  general  background  informaFon.  THIS  IS  NOT  AN  INVESTMENT  OFFER
  12. 12. www.royalsiam.asia Main Corporate Website and Online Store Brand Position and Key Customer Benefits outlined Platform for information Innovative features and sales creating an authority siteCommercial  in  Confidence,  Not  to  be  reproduced  without  permission.  ©  Royal  Siam  Natural  Health  and  Beauty  Co  Ltd  2012  Summary  only.  For  general  background  informaFon.  THIS  IS  NOT  AN  INVESTMENT  OFFER
  13. 13. Supporting Activity Growing(blog(network( ( Regular(press(releasesvon:( www.prlog.com( ( Ar#cles(published(on:( Campaign(Landing(Pages@(e.g.(( www.scribn.com( hAp://royalsiamzitz241.simplelander.com/( www.myezine.com( ( www.hubspot.com( www.squidoo.com( (Commercial  in  Confidence,  Not  to  be  reproduced  without  permission.  ©  Royal  Siam  Natural  Health  and  Beauty  Co  Ltd  2012  Summary  only.  For  general  background  informaFon.  THIS  IS  NOT  AN  INVESTMENT  OFFER
  14. 14. Social Media - International Presencebuildingonallmajorsocialmediasites Facebook  *  YouTube  *  Google+  *  TwiWer   Facebook:www.facebook.com/RoyalSiamBeauty YouTube:www.youtube.com/RoyalSiamBeauty *  LinkedIn  *  Pinterest  *  Tumblr  *   Instagram  *  StumbledUpon  Commercial  in  Confidence,  Not  to  be  reproduced  without  permission.  ©  Royal  Siam  Natural  Health  and  Beauty  Co  Ltd  2012  Summary  only.  For  general  background  informaFon.  THIS  IS  NOT  AN  INVESTMENT  OFFER
  15. 15. Product Display and Demonstration Centre •  Bangkok  East  (Srinakarin/ We opened the cen tre two months Prawet)   ago as a location w e could use for •  All  products  on  display   photography, and to speak to and  available  for  trial  +   customers and pote ntial ability  to  speak  directly   distributors with  a  knowledgeable   has begun to Without doubt it staff  member   as it provides prove its value •  High  quality  fijngs,   ble evidence of our business tangi equipment,  and  ambience   g it consistentl y and we are usin in  keeping  with  the   to hold meetings premium  brand   posiFoning   •  Open  to  distributors/trade   We have also beg un quiet as  retail   the plan ned seco ly with is to un nd phas •  Second  phase  to  open  in   dertake p roduct e which demons June,  consisFng  of  fully   trations , with k C regularl hanapa equipped  treatment  room   y provid ing faci treatmen al and  imaging  equipment  –   ts to sm all group to  act  as  in  depth  training   s facility  Commercial  in  Confidence,  Not  to  be  reproduced  without  permission.  ©  Royal  Siam  Natural  Health  and  Beauty  Co  Ltd  2012  Summary  only.  For  general  background  informaFon.  THIS  IS  NOT  AN  INVESTMENT  OFFER
  16. 16. Further Information To  obtain  a  full  copy  of  the  informaFon  sheet,  contact  the  Financial  Adviser  who   provided  you  with  this  summary  document,  or  email  invest@royalsiam.asia     requesFng  a  full  copy  of  the  Investment  Proposal     For  subscripFon  forms,  terms  sheet,  and  related  documentaFon  contact  the  Financial   Adviser  who  provided  you  with  this  summary  document,  or  email   invest@royalsiam.asia  requesFng  an  investment  documentaFon  package     For  other  enquiries,  contact  David  Christensen,  CEO,  at  david@royalsiam.asia  or   mobile  +66  8  3132  1115     Don’t  forget  to  check  out   hWp://www.royalsiam.asia   hWp://www.facebook.com/RoyalSiamBeauty   hWp://www.youtube.com/RoyalSiamBeauty                  Commercial  in  Confidence,  Not  to  be  reproduced  without  permission.  ©  Royal  Siam  Natural  Health  and  Beauty  Co  Ltd  2012  Summary  only.  For  general  background  informaFon.  THIS  IS  NOT  AN  INVESTMENT  OFFER
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