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Online Audience Development David Chivers Director of Online Marketing Dow Jones David Grossman Director of Business Development Mansueto Digital Moderated by: Bill Mickey Managing Editor Circulation Management Magazine Speakers:
Add Retargeting to Your Toolkit Learn how to boost conversions and lower acquisition costs David Chivers Director of Online Marketing Dow Jones
What is Retargeting? Retargeting enables marketers to target visitors who have performed a single activity (or a specific sequence of activities) on the marketer’s Web site or with that marketer’s creative. Source: eMarketer’s “Behavioral Targeting: Marketing Trends” How Does Retargeting Work? Retargeting works by anonymously observing consumers' behaviors while they are visiting your website or view your ads. Once cookied, you can serve up targeted messaging.
Thank you CDS Global http:// www.cdsfulfillment.com/about_cds/about.htm As a technology-driven company, CDS Global has ongoing commitment to the digital future and continues to make strides in online audience development through our suite of e-business solutions. With our online marketing and Web store capabilities, connect with your online audience with ease and flexibility. CDS Global is a leading provider of outsourced solutions including Consumer and Business-to-Business Subscription Fulfillment, Product Fulfillment, Payment Processing Services and Digital Media Solutions. Our customers represent the world's leading publishers, direct marketing firms, financial institutions and corporate billers.
Thank you iProduction iProduction’s Internet Publishing System translates everything that works in traditional print publishing— editorial management , audience development , and monetization of assets —into an effective Internet publishing platform. Best of all, this flexible, integrated software-as-a-service solution lets you take advantage of the expanded capabilities of Internet publishing without adding to your in-house IT burden. www.iproduction.com [email_address]
Content Distribution Strategies for Audience Development David Grossman Director of Business Development Mansueto Digital
Typical traffic referral sources for publishing web sites