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                    <span style="font-size:14px;">Behavioral Marketing for Audience Development</span><br/>
                    From: <a href="http://www.slideshare.net/dchivers/">dchivers</a>, 3 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_487024"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/dchivers/behavioral-marketing-for-audience-development?type=powerpoint" title="Behavioral Marketing for Audience Development">Behavioral Marketing for Audience Development</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=2008-circmanshowbehavioralmarketingver2dc-1214489294528382-9&stripped_title=behavioral-marketing-for-audience-development" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=2008-circmanshowbehavioralmarketingver2dc-1214489294528382-9&stripped_title=behavioral-marketing-for-audience-development" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/dchivers/behavioral-marketing-for-audience-development?type=powerpoint" title="View Behavioral Marketing for Audience Development on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/media">media</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/publishing">publishing</a>)</div></div><br /><br />
                    Tailoring ads -- and now even Web pages -- in realtime to the behavior of your audience is gaining traction as a lead generator for subscriptions. But what are the ground rules and best practices for targeted audience development? Find out how Dow Jones and Magazines.com are doing it.<br /><br />
                    <a href="http://www.slideshare.net/dchivers/behavioral-marketing-for-audience-development">SlideShare Link</a>
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Behavioral Marketing for Audience Development

From dchivers, 3 months ago

Tailoring ads -- and now even Web pages -- in realtime to the beha more

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Slide 1:Behavioral Marketing for Audience Development David Chivers, Dow Jones Kate O’Neill, Magazines.com

Slide 2:Source: email-marketing-reports.com

Slide 3: About Us David Chivers is Director of Online Marketing for Dow Jones and is responsible for developing marketing plans and programs for The Wall Street Journal Digital Network. In addition to traditional direct marketing skills, David has extensive online marketing experience, including; viral marketing, audience development, strategic partnerships, cross- selling and online branding. He’s recently relocated from the Midwest and lives with his wife and two daughters in Princeton, NJ. Kate O’Neill is Director of Customer Experience and Product Development for Magazines.com. In her hybrid marketing-technology role, Kate develops brand strategy, guides site feature development,

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