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Mass media & public opinion
 

Mass media & public opinion

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    Mass media & public opinion Mass media & public opinion Presentation Transcript

    • Mass Media & Public Opinion
    • Influencing Public Opinion
      Interest Groups
      Public-Interest Groups
      Lobbyists
      Public opinion: ideas and attitudes a significant amount of Americans have about political issues
    • Political Socialization
      Political Socialization: Process of shaping one’s ideas and attitudes about government
      Factors that Affect Political Views:
      Family
      Schools
      Peers
      Media
    • Measuring Public Opinion
      Politicians monitor public opinion:
      Email
      Letters
      Talking to Constituents
      Town hall meetings
      Election results
      Media
      Polls
    • Scientific Polling
      Polls: ask voters for their opinions
      Random sample: randomly chosen people up to a specified amount (usually 1500+)
      Telephone interviews
      Leading Questions vs. Scientific Questions
      Margin of error: measures poll’s accuracy
      Margin of error: 2%
    • Mass Media
      Most Americans get their news about government and political issues from:
      • Television
      • Newspapers
      • Radio
      • Magazines
      • Internet
    • Media Influence on the Public Agenda
      Public Agenda: societal problems that political leaders and the general public agree need government attention
      Media set agenda by choosing what to show and what not to show
      Bias: liberal, conservative, moderate
    • Images affect attitudes
      VS.
      Case Study: (Vietnam War)
    • Media Influence on Elections
      Presidents use the media to promote their policies and programs
      Media plays a role in who is elected
      How television shapes elections:
      Little-known candidates can make an impact
      TV ads reach more people than print
      TV networks put more resources into covering front-runners in primaries
    • Images affect attitudes
      Vice President Nixon vs. newcomer John Kennedy
      1st time presidential debate was televised
      TV viewers thought Kennedy won, but radio listeners thought Nixon won.
      Case Study: (1960 Election)
    • Media, Congress, & the Courts
      Press Secretary
      C-SPAN
      Broadcast of state & local trials
      Daily sessions for reporters at Federal trials
    • Media Bias
      Types of Bias:
      Advertising bias, when stories are selected or slanted to please advertisers.
      Corporate bias, when stories are selected or slanted to please corporate owners of media.
      Mainstream bias, a tendency to report what everyone else is reporting, and to avoid stories that will offend anyone.
      Sensationalism, bias in favor of the exceptional over the ordinary, giving the impression that rare events, such as airplane crashes, are more common than common events, such as automobile crashes.
    • The Simpsons lampoons Fox News bias
    • Watchdog Groups
      Liberal
      Fairness and Accuracy in Reporting (FAIR)
      Media Matters for America
      Conservative
      Accuracy In Media
      Media Research Center