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Govt rel powerpoint Presentation Transcript

  • 1. Public Relations | Crisis Management | Public AffairsNorthCoastStrategies.com| 248.325.8731
  • 2. Session 5: LEGISLATION & GOVERNMENT RELATIONS LEARNING OBJECTIVES1. Discover the broad scope of the legislative process.2. Identify the regulations related to lobbying and political actions.3. Acquire knowledge of effective advocacy tools.4. Recognize the importance of membership involvement in the government relations field.5. Determine how the organizational structure relates to the government relations programming.6. Realize the importance of government relations to your association’s mission.
  • 3. Daniel Cherrin ENGAGED STRATEGIC SOPHISTICATED CREATIVE UNIQUE PERSPECTIVE
  • 4. Public Relations | Crisis Management | Public AffairsOrganizations often find themselves navigating a complex environment that requiresdealing simultaneously with litigation, governmental and regulatory actions, mediascrutiny and public perception. NorthCoastStrategies is focused on developing meaningfulrelationships, through insight and advocacy, to protect & enhance the reputation oforganizations in the public eye. DANIEL CHERRIN, founder • 15-year media relations, crisis management, government relations & public affairs • Former Communications Director – City of Detroit & Press Secretary to Mayor • Association Leader – MSAE, MPLP, State Bar, Urban League, MS Society • Former lobbyist – Detroit Regional Chamber • Attorney + Mediator • Married + Dad (2 girls, 1 boy)
  • 5. RELEVANT EXPERIENCE
  • 6. Session 5: LEGISLATION & GOVERNMENT RELATIONS LEARNING OBJECTIVES1. Discover the broad scope of the legislative process.2. Identify the regulations related to lobbying and political actions.3. Acquire knowledge of effective advocacy tools.4. Recognize the importance of membership involvement in the government relations field.5. Determine how the organizational structure relates to the government relations programming.6. Realize the importance of government relations to your association’s mission.
  • 7. Discover the broad scope of the legislative process Advocacy Lobbying Public AffairsGovernment Relations Procurement Grants Earmarks Appropriations Issues Management Super PACS CampaignFinance Candidate Committee Leadership Committee 527
  • 8. the legislative process - explained
  • 9. what do lobbyists do?
  • 10. lobbying within government
  • 11. influence
  • 12. Session 5: LEGISLATION & GOVERNMENT RELATIONS LEARNING OBJECTIVES1. Discover the broad scope of the legislative process.2. Identify the regulations related to lobbying and political actions.3. Acquire knowledge of effective advocacy tools.4. Recognize the importance of membership involvement in the government relations field.5. Determine how the organizational structure relates to the government relations programming.6. Realize the importance of government relations to your association’s mission.
  • 13. Why there are laws
  • 14. Laws Governing Lobbying• Lobbying Disclosure Act of 1995• House and Senate Ethics Rules• Federal Election Campaign Act• The Honest Leadership and Open Government Act of 2007• Internal Revenue Code• Foreign Agents Registration Act
  • 15. LDA A lobbyist is…• A person who:
 - At least two lobbying contacts; - Spending more than 20 percent of their time engaged in lobbying activities 

- Over a six-month period
  • 16. LDA Lobbying contact• Any oral or written communication;• To a covered legislative or executive branch official;• With regards to the formulation, modification or adoption of federal legislation, regulation or rules.
  • 17. LDA Lobbying activities• All lobbying contacts (oral, written or electronic);• With a covered official;• In connection with the formulation, modification or adoption of any legislation or regulation (including a grant, contract or appropriation);• Including research, planning and preparation for lobbying.
  • 18. What is not “lobbying”• A request for a meeting or other administrative requests• Testimony given before Congress or submitted for the record• Information provided in writing in response to a request or to the Federal Register
  • 19. What is not “lobbying”• Grassroots activity and state lobbying do not have to be reported.• Organizations that engage only in grassroots lobbying will not be required to register its members unless it meets the threshold requirements for direct lobbying.
  • 20. Resources• ASAE - www.asaecenter.og/advocacyoutreach• Clerk of the House -- http://lobbyingdisclosure.house.gov/• Secretary of the Senate -- http://www.senate.gov• House Ethics Committee -- www.house.gov/ethics/• Senate Ethics Committee -- http://ethics.senate.gov/
  • 21. Session 5: LEGISLATION & GOVERNMENT RELATIONS LEARNING OBJECTIVES1. Discover the broad scope of the legislative process.2. Identify the regulations related to lobbying and political actions.3. Acquire knowledge of effective advocacy tools.4. Recognize the importance of membership involvement in the government relations field.5. Determine how the organizational structure relates to the government relations programming.6. Realize the importance of government relations to your association’s mission.
  • 22. Toolbox
  • 23. TOOLBOX A Story To Tell Make it relevant Tied to a broader agenda  A Board  Key ContactProgram  Strong Leadership  Information  Poll/Research Media Relations  Social Media Collateral Advertising  Political Advocacy  Events  Monitor the process testimony tours Publications/Blogs Awards Relationships
  • 24. TOOLBOXStrategy –Identify the key contactsCreate the messaging and platformMeet with key contactsEstablish ourselves as thought-leadersAdvocate an agenda
  • 25. TOOLBOXOverall Plan –Build the infrastructureCreate the networkFind contacts – The Champions, The Leaders,The Influencers, The Rising LeadersCreate the agenda - why are we doing whatwe are doing
  • 26. The Road AheadIdentify key goals – For example: Become a leading voice in … Become a reliable partner with key associations Seek appointments Identify any opportunities to present testimony Set up meeting.. Create the speaking platform
  • 27. The Road AheadDevelop relationships while expanding our network - Identify keycontacts and organizations to become engaged in: Identify and become involved with influential organizations and work groups to help drive the discussion in Michigan. a. We are targeting champions, leaders, influencers and rising stars. b. Invite lawmakers for special briefings and tours (look to partner on briefings) c. Encourage regular visits to Lansing and DC for meetings, briefings and support d. Identify ops for Testimony
  • 28. The Road AheadCreate the agenda or priorities - Identify legislative priorities (ISSUESPOTTING) a. Review Issue Matrix b. Monitor legislation and see what is relevant. Don’t take a position but remain available as a resource c. Identify challenges to bring to lawmakers and regulators while identifying solutions d. Use election to educate candidates and start the discussion of your key issues e. Primary Concern – have potential to impact bottom line, hot issue is lots of momentum, think we can help influence the issue through advocacy. Then MW lawmakers and join coalitions f. Major Concern – not critical to bottom line but important. Therefore work with others g. General Interest – While important not critical or time sensitive. Therefore monitor and will involve or when appropriate. h. In General – make issues relevant to governor/legislators agenda, make issues timeline and newsworthy, identify key influencers to support our efforts. Create a key contact program, actively monitor issues and activity, actively participate in coalitions
  • 29. Session 5: LEGISLATION & GOVERNMENT RELATIONS LEARNING OBJECTIVES1. Discover the broad scope of the legislative process.2. Identify the regulations related to lobbying and political actions.3. Acquire knowledge of effective advocacy tools.4. Recognize the importance of membership involvement in the government relations field.5. Determine how the organizational structure relates to the government relations programming.6. Realize the importance of government relations to your association’s mission.
  • 30. Thank You! Daniel Cherrin 313.300.0932dcherrin@northcoaststrategies.com www.northcoaststrategies.com @dancherrin