Buy My Tee For Mark

Buy-My-Tee

The Problem
The process to design and produce tee shirts for groups, such as schools, is difficult and mostly done in person with a local graphic arts company
Expensive
Not individually customizable
Not Easily changed
Not Easily designed and review

New Consumer Concept
Low overhead
No inventory
Excellent “viral” opportunity
Low start-up
Unique product

Background
INC magazine names Threadless – most innovative small company in America. http://www.t-shirttalk.com/2008/05/31/threadless-the-most-innovative-small-company-in-america-according-to-inc/
Build on concept to take advantage of viral opportunities
Allow people to make money
Tap into the creative designs of the masses
Focus on groups with wide reach

Buy-My-Tee
Sign-up store owners by having them buy their first tee from us (and website set-up)
New store owners set-up their store (initially they will have only one design to choose from, our plain white logo tee with their member id in website name)
In the future, they can select from our design inventory (for discount/bulk buying) or design their own, or sell other designs and sell in their store

Store Owners
Store owners may franchise their Store to other store owners by allowing the franchise owner rights to sell their designs from which the original owner receives a commission. The new store owner may also design and sell their own products
Store owners set-up their store and sell items, earning on things sold in their store.
Designers also earn on their designs

MEMBER PAGE
Allow people to customize their pages
Reserve section for advertising and company communication
Top seller
Top store
Top designer

Marketing/Growth
Contest to determine LOGO and Website design. Store owners vote and winners receive cash awards
Logo
Web
Tee (accept 10 designs)
Facebook application
YouTube videos

The Market
Target store owners are young, involved and online
College, High School, Church, Youth Organizations
Do for FUN, Fundraisers, income and more
Perfect for;
School related organizations
Cheerleaders, Band, clubs, etc..
Church and social organizations
Online communities
Friends

The Numbers

What is needed?
Partner with existing on demand printing company to manage printing/shipping of tees (many exist)
Website
Interface with printer
Distributor stores
Distributor management
Marketing
Promotion materials that can be distributed via e-mail, TEXT, Facebook and organizations

The Deal
50/50 partnership with Mark

Contact Information
Doug Chenault
[email_address]

Buy My Tee For Mark

by dchena

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