Effecient Marketing & Invaluable Websites For Improving Your Business

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Learn from the trials and tribulations of successful start up internet marketing firm InBusiness, Inc. Also includes over 20 websites guaranteed to improve how you do business. …

Learn from the trials and tribulations of successful start up internet marketing firm InBusiness, Inc. Also includes over 20 websites guaranteed to improve how you do business. http://inbusinessinc.com

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  • 1. Marketing Crash Course & Productivity Improving Websites
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 2. Why You Should Listen
    Everything You Are Going To Learn Is Not Assumptions
    Everything You Are Going To Learn Is Tested
    Everything You Are Going To Learn Will Save You Thousands
    We Use This Information & Tools On A Daily Basis
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 3. Retrain The Way You Think
    Fix Underlying Misconceptions About Startup Marketing
    Learn Why Traditional Large Corporate Marketing Tactics Either Don’t Work Or Are Ineffective
    Learn To Recognize Marketing Opportunities Using Several Very Simple Rules
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 4. The Process In A Nutshell
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 5. The First Step
    Market Research…. Market Research….Market Research.
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 6. Why It Is So Important
    Think of your marketing as a ray starting from a single point….the starting point.
    The closer to the beginning of the array you are, the greater the divergence of the impact of your actions later on.
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 7. Step 2 – Your Marketing Assets
    You need to develop your marketing assets.
    These may include the following:
    Website
    Case Studies
    White Papers
    Testimonials
    Referrals
    Video’s or Product Demos
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 8. Marketing Assets Continued
    Documented Sales Process
    List of possible rebuttals and answers to those rebuttals
    Clearly defined one sentence statement that defines your product and its main benefit
    Creative Assets (printed materials, online banners, written ads, sales copywriting)
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 9. Important Note About Marketing Asset Development
    Should be developed using appropriate terms (technical and otherwise) for target market.
    Personal experience with this selling internet marketing – (Original marketing materials were to technically advanced to resonate with our target market)
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 10. Test Everything… No Assumptions
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 11. Step 3 – Sales Driven Marketing
    Develop Your Sales Strategy
    How Will You Sell
    Who Will Be Selling
    Who Are You Competing Against
    Is Their Marketing Better Than Yours
    Get A Sales Consultant, Or Learn How To Manage A Sales Team.
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 12. Gordon Hogan Once Said
    “Spend more time on your business & less time in your business”
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 13. Helpful Tips For Sales
    Break Your Sales Cycle Down And Attack Each Facet Separately
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 14. This Are Our Bottlenecks
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 15. Why It Is So Important
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 16. Optimization Is The Difference Between Excellent Sales & Ordinary Sales
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 17. How We Are Solving Them
    Lead Quality
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 18. # of leads contacted – Predictive dialing system for cold calling.
    Increase productivity by 300%
    Allows for extensive tracking for further refinement of effective leads quality improvement.
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 19. # of decision makers reached
    Solved by continual improvement of our sales script, knowing when to contact leads, our value proposition, knowing our competition, and rebuttals.
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 20. # Of Warm Leads
    Improved by incentivizing potential clients to read really review the marketing materials.
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 21. How Do You Do This?
    Meet Your Target Market Where They Are Looking For Your Product Or Service.
    Don’t Blanket Market – Be Focused
    Commodities like cereal companies market brands because they have no choice.
    Are you a commodity?
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 22. Misconception #1 – You have to build your brand
    Truth – Brands are valuable because people are willing to pay more for your goods or service, but in companies under 50 million in revenue branding should be done using sales driven marketing with branding as a by product.
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 23. Social Media Online In 5 Slides
  • 24. Social Media Is Nothing More Than A New Communication Tool More Effective Than The Previous
    It’s about efficiency. You can communicate with more people. Keyword on this slide is in red!
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 25. When To Use It
    When providing value to other people (answering questions, hiring, and any other 2 way communication)
    Getting feedback from target market on improving your product or service.
    Expanding your network of influencers.
    No one really cares that you have 2,000 followers on twitter. If you have 2,000 listening followers on twitter, you can retire.
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 26. It’s A Party
    When at a party how would you act. What is the most effective tactic at a networking event?
    Same goes for social media.
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 27. Best Use Of Social Media For Business
    Use in conjunction with out of this world marketing collateral.
    Create something so incredible people cannot help but talk about it.
    Be creative
    Focus efforts on notifying opinion leaders of your efforts.
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 28. Insane example for AC company:
    Freeze the savings a neighborhood would save after a year with a high efficiency AC unit in a block of ice in 1$ denominations and drive it around on a flatbed truck.
    Record > Publish on youtube > Digg the video > Send out a press release > Spend a little money promoting the video
    International Fame
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 29. Marketing Your Business Through A Website
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 30. Remember These Rules
    Don’t Decorate …..Communicate!
    Focus on making your content what stands out.
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 31. Don’t Forget The Goodies
    Call to action
    Contact info clearly visible
    Marketing collateral
    Testimonials
    Video’s
    Tutorials
    Powerpoints
    The More The Better
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 32. You Can Use A Template! But Use It Right
    Shhhh. It’s ok, we wont tell….but you may need a pro to modify it partially. Here are the rules
    You want it to be css & tableless
    Content management systems like wordpress allow you to upload a lot more content
    Stay away from busy backgrounds, solid colors of very slight decoration. When in doubt, go white
    Do not get a website made entirely of flash
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 33. More Goodies
    Make sure there is always a call to action on the screen of your potential client. Always
    Include links to third party references of your business to add social proof. If you were listed in a press release then link to it. Link to your linked in profile.
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 34. Places You Want To Be As A Startup
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 35. KillerStartups.com – Lots Of Attention
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 36. ClickTale.com – Record Website User Interaction
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 37. DemandBase – IP Tracking for business customers that got away!!
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 38. Uservoice – Know Your Customers…Improve Your Product/Service
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 39. BidSketch – Save Time…Win More Proposals
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 40. BaseCamp – Organization..Plain & Simple
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 41. Notable.com – Visual Collaboration At Its Best
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 42. Email Marketing - Efficiently
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 43. Animoto – Slideshows Evolved
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 44. Wordpress – CMS Powered By 1000’s of Programmers – 5 minute install
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 45. Evernote – A Business Person Never Forgets
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 46. Slideshare – College^3 In 1 Week
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 47. Potential Massive Impact On Local Businesses
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 48. Ping.fm – Multitasking Social Media
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 49. Freshbooks– Invoicing Without Agony
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 50. Google Alerts – Know Before Everyone Else
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 51. FourSquare – Generate Local Clients
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 52. Team Viewer – I wish I could see what my team mate sees
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 53. FiveSecondTest – Is your message the right message?
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 54. 4qSurvey- Know Your Customers
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 55. CrazyEgg – Where Did You Click Again
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 56. Survey Monkey – Get It Right
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 57. Camtasia– Incredible Screen Capture Promotional Videos
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 58. TubeMogul – More Video Visibility
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 59. Posterous – Dead Simple Social Media
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 60. Google Website Optimizer
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 61. Shopify – Crisp Effective Ecommerce…Fast
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 62. Simple Diagrams – Map Your Thoughts
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 63. Contact Info
    Contact: David Wolf
    Phone:727-410-6165
    Email:Dwolf@inbis.us
    Website: http://inbusinessinc.com
    Blog: http://inbis.us/blog
    322 East Central Blvd Suite G Orlando, Fl 32803
    For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com
  • 64. For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com