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Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
Effecient Marketing & Invaluable Websites For Improving Your Business
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Effecient Marketing & Invaluable Websites For Improving Your Business

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Learn from the trials and tribulations of successful start up internet marketing firm InBusiness, Inc. Also includes over 20 websites guaranteed to improve how you do business. …

Learn from the trials and tribulations of successful start up internet marketing firm InBusiness, Inc. Also includes over 20 websites guaranteed to improve how you do business. http://inbusinessinc.com

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  • 1. Marketing Crash Course &amp; Productivity Improving Websites<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 2. Why You Should Listen<br />Everything You Are Going To Learn Is Not Assumptions<br />Everything You Are Going To Learn Is Tested<br />Everything You Are Going To Learn Will Save You Thousands<br />We Use This Information &amp; Tools On A Daily Basis<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 3. Retrain The Way You Think<br />Fix Underlying Misconceptions About Startup Marketing<br />Learn Why Traditional Large Corporate Marketing Tactics Either Don’t Work Or Are Ineffective<br />Learn To Recognize Marketing Opportunities Using Several Very Simple Rules<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 4. The Process In A Nutshell<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 5. The First Step <br />Market Research…. Market Research….Market Research. <br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 6. Why It Is So Important<br />Think of your marketing as a ray starting from a single point….the starting point. <br />The closer to the beginning of the array you are, the greater the divergence of the impact of your actions later on. <br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 7. Step 2 – Your Marketing Assets<br />You need to develop your marketing assets. <br />These may include the following:<br />Website<br />Case Studies<br />White Papers<br />Testimonials<br />Referrals<br />Video’s or Product Demos<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 8. Marketing Assets Continued<br />Documented Sales Process <br />List of possible rebuttals and answers to those rebuttals<br />Clearly defined one sentence statement that defines your product and its main benefit<br />Creative Assets (printed materials, online banners, written ads, sales copywriting)<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 9. Important Note About Marketing Asset Development<br />Should be developed using appropriate terms (technical and otherwise) for target market.<br />Personal experience with this selling internet marketing – (Original marketing materials were to technically advanced to resonate with our target market)<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 10. Test Everything… No Assumptions<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 11. Step 3 – Sales Driven Marketing<br />Develop Your Sales Strategy<br />How Will You Sell<br />Who Will Be Selling<br />Who Are You Competing Against<br />Is Their Marketing Better Than Yours<br />Get A Sales Consultant, Or Learn How To Manage A Sales Team. <br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 12. Gordon Hogan Once Said<br />“Spend more time on your business &amp; less time in your business”<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 13. Helpful Tips For Sales<br />Break Your Sales Cycle Down And Attack Each Facet Separately<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 14. This Are Our Bottlenecks<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 15. Why It Is So Important<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 16. Optimization Is The Difference Between Excellent Sales &amp; Ordinary Sales<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 17. How We Are Solving Them<br />Lead Quality <br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 18. # of leads contacted – Predictive dialing system for cold calling. <br />Increase productivity by 300%<br />Allows for extensive tracking for further refinement of effective leads quality improvement. <br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 19. # of decision makers reached<br />Solved by continual improvement of our sales script, knowing when to contact leads, our value proposition, knowing our competition, and rebuttals.<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 20. # Of Warm Leads<br />Improved by incentivizing potential clients to read really review the marketing materials. <br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 21. How Do You Do This?<br />Meet Your Target Market Where They Are Looking For Your Product Or Service. <br />Don’t Blanket Market – Be Focused<br />Commodities like cereal companies market brands because they have no choice. <br />Are you a commodity?<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 22. Misconception #1 – You have to build your brand<br />Truth – Brands are valuable because people are willing to pay more for your goods or service, but in companies under 50 million in revenue branding should be done using sales driven marketing with branding as a by product. <br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 23. Social Media Online In 5 Slides<br />
  • 24. Social Media Is Nothing More Than A New Communication Tool More Effective Than The Previous<br />It’s about efficiency. You can communicate with more people. Keyword on this slide is in red!<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 25. When To Use It<br />When providing value to other people (answering questions, hiring, and any other 2 way communication)<br />Getting feedback from target market on improving your product or service.<br />Expanding your network of influencers. <br />No one really cares that you have 2,000 followers on twitter. If you have 2,000 listening followers on twitter, you can retire. <br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 26. It’s A Party<br />When at a party how would you act. What is the most effective tactic at a networking event?<br />Same goes for social media. <br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 27. Best Use Of Social Media For Business<br />Use in conjunction with out of this world marketing collateral. <br />Create something so incredible people cannot help but talk about it. <br />Be creative<br />Focus efforts on notifying opinion leaders of your efforts. <br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 28. Insane example for AC company: <br />Freeze the savings a neighborhood would save after a year with a high efficiency AC unit in a block of ice in 1$ denominations and drive it around on a flatbed truck.<br />Record &gt; Publish on youtube &gt; Digg the video &gt; Send out a press release &gt; Spend a little money promoting the video <br />International Fame<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 29. Marketing Your Business Through A Website<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 30. Remember These Rules<br />Don’t Decorate …..Communicate!<br />Focus on making your content what stands out.<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 31. Don’t Forget The Goodies<br />Call to action<br />Contact info clearly visible<br />Marketing collateral<br />Testimonials<br />Video’s<br />Tutorials<br />Powerpoints<br />The More The Better<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 32. You Can Use A Template! But Use It Right<br />Shhhh. It’s ok, we wont tell….but you may need a pro to modify it partially. Here are the rules<br />You want it to be css &amp; tableless<br />Content management systems like wordpress allow you to upload a lot more content<br />Stay away from busy backgrounds, solid colors of very slight decoration. When in doubt, go white<br />Do not get a website made entirely of flash<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 33. More Goodies<br />Make sure there is always a call to action on the screen of your potential client. Always<br />Include links to third party references of your business to add social proof. If you were listed in a press release then link to it. Link to your linked in profile. <br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 34. Places You Want To Be As A Startup<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 35. KillerStartups.com – Lots Of Attention<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 36. ClickTale.com – Record Website User Interaction<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 37. DemandBase – IP Tracking for business customers that got away!!<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 38. Uservoice – Know Your Customers…Improve Your Product/Service<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 39. BidSketch – Save Time…Win More Proposals<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 40. BaseCamp – Organization..Plain &amp; Simple<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 41. Notable.com – Visual Collaboration At Its Best<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 42. Email Marketing - Efficiently<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 43. Animoto – Slideshows Evolved<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 44. Wordpress – CMS Powered By 1000’s of Programmers – 5 minute install<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 45. Evernote – A Business Person Never Forgets<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 46. Slideshare – College^3 In 1 Week<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 47. Potential Massive Impact On Local Businesses<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 48. Ping.fm – Multitasking Social Media<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 49. Freshbooks– Invoicing Without Agony<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 50. Google Alerts – Know Before Everyone Else<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 51. FourSquare – Generate Local Clients<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 52. Team Viewer – I wish I could see what my team mate sees<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 53. FiveSecondTest – Is your message the right message?<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 54. 4qSurvey- Know Your Customers<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 55. CrazyEgg – Where Did You Click Again<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 56. Survey Monkey – Get It Right<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 57. Camtasia– Incredible Screen Capture Promotional Videos<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 58. TubeMogul – More Video Visibility<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 59. Posterous – Dead Simple Social Media<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 60. Google Website Optimizer<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 61. Shopify – Crisp Effective Ecommerce…Fast<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 62. Simple Diagrams – Map Your Thoughts<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 63. Contact Info<br />Contact: David Wolf<br />Phone:727-410-6165<br />Email:Dwolf@inbis.us<br />Website: http://inbusinessinc.com<br />Blog: http://inbis.us/blog<br />322 East Central Blvd Suite G Orlando, Fl 32803<br />For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />
  • 64. For A Free Consultation On Your Internet Marketing Visit http://inbusinessinc.com<br />

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