Twitter for Advisors David Cesarini October 2, 2009

Objectives See Twitter as a way to build and retain customers for your advisory business Identify the costs and benefits of using Twitter in your marketing strategy.

See Twitter as a way to build and retain customers for your advisory business

Identify the costs and benefits of using Twitter in your marketing strategy.

What do you know about Twitter? A discussion using rhetorical questions only After you ask a question wait two turns before you can ask again

A discussion using rhetorical questions only

After you ask a question wait two turns before you can ask again

Who is using Twitter? Over 32 million unique visitors per month Chances are your target market is there:

Over 32 million unique visitors per month

Chances are your target market is there:

Canadian Advisor Twitter List

What do you say? Benefits: Share information, update your clients, and speak to your target market directly Potential Costs?

Benefits:

Share information, update your clients, and speak to your target market directly

Potential Costs?

Summary Tool to build and retain customers for your advisory business There are costs

Tool to build and retain customers for your advisory business

There are costs