Innovación y océanos azules
•
0 likes•753 views
Este documento trata sobre la innovación y los océanos azules. Presenta varios conceptos clave como la imaginación, el liderazgo, el cambio y los cuatro tipos de innovación (modelo de negocio, producto, proceso y tecnología). También analiza ejemplos innovadores como Le Cirque du Soleil y Oreo que crearon nuevos mercados no competitivos. El documento argumenta que la innovación es clave para tener éxito empresarial.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
Similar to Innovación y océanos azules
Similar to Innovación y océanos azules (20)
More from Danny Barbery
Recently uploaded
Recently uploaded (20)
Innovación y océanos azules
- 1. Innovación y Océanos Azules
- 2. …Llegará un momento en que las creaciones de la ciencia superarán a las de la imaginación. ©YSC 2008 2
- 3. La imaginación es más importante que el conocimiento ©YSC 2008 3
- 4. Si lo puedes imaginar y si lo puedes soñar, entonces hay una forma de hacerlo. ©YSC 2008 4
- 5. La innovación es lo que distingue a un líder de los demás. ©YSC 2008 5
- 6. GLOBAL ECONOMY ©YSC 2008
- 7. El cambio es el proceso donde el futuro invade nuestras vidas. -> Alvin Toffler ©YSC 2008
- 8. ©YSC 2008
- 9. ©YSC 2008
- 10. Innovation Stars ©YSC 2008
- 11. types of innovation? ©YSC 2008
- 12. four rings of innovation business model innovation product & service innovation process innovation technology innovation ©YSC 2008
- 13. business model innovation ©YSC 2008
- 14. product & service innovation ©YSC 2008
- 15. process ©YSC 2008 innovation
- 16. technology ©YSC 2008 innovation
- 17. What we will cover ©YSC 2008 17
- 18. Tradición y Complemento… Productivity Process Physical Environment People People ©YSC 2008 18 Danny Barbery Montoya, Msc.
- 19. ©YSC 2008 Danny Barbery Montoya, Msc.
- 20. ©YSC 2008 Danny Barbery Montoya, Msc.
- 21. 21 ©YSC 2008
- 22. > market boundaries are not given > they are reconstructed by the actions & beliefs of industry players ©YSC 2008
- 23. Innovación en Valor Aumentar el valor disminuyendo los Costes COSTOS INNOVACION EN VALOR VALOR PARA EL CLIENTE
- 24. ©YSC 2008
- 25. RED OCEAN BLUE OCEAN • compete in existing markets • create uncontested markets • beat the competition • make competition irrelevant • explore existing demand • create & capture new demand • make the value/cost trad-off • break value/cost trad-off • align with differentiation OR low • align with differentiation AND low cost cost ©YSC 2008
- 26. ©YSC 2008
- 27. Le Cirque du Soleil Fundado en 1984 por artistas callejeros. La producción la han visto 40 millones de personas en 90 ciudades del mundo. Cirque du Soleil ha alcanzado en 20 años lo que le tomó a Ringling Bros. y Barnum & Bailey –líderes en circos a nivel mundial – más de 100 años. ©YSC 2008
- 28. Le Cirque du Soleil When CDS fue fundado, la industria del circo estaba en decadencia (y todavía lo sigue estando). Aparecieron otras formas de entretenimiento más al alcance del consumidor (deportes, televisión, videos). Se incrementó la defensa y derechos de los animales. Elevado precio de los artistas de circo. Había una barrera de entrada llamada Ringling y Barnum, con más de 200 años combinados ©YSC 2008
- 29. Le Cirque du Soleil Revealing Tagline : “We Reinvent the Circus” CdS did not make money by competing within the confines of an existing industry CDS did not steal from Ringling or Barnum CdS created uncontested market space that made the competition irrelevant RESULT : CdS increased revenues by a factor of 22 over the last 10 years ©YSC 2008
- 31. ¿Es la marca o el producto lo que queremos…. Danny Barbery Montoya, Msc.
- 32. … o el empaque que nos atrae…??? ©YSC 2008
- 33. ¿O lo qué se puede hacer con ese producto? ©YSC 2008
- 34. ¿O lo qué el producto hace por nosotros?... ©YSC 2008 Danny Barbery Montoya, Msc.
- 35. ©YSC 2008
- 36. ©YSC 2008
- 37. Madrid, 20th June 2009. 1.471 people break a Guinness World Record with Oreo in the category of largest blind-test in the world. ©YSC 2008 37
- 38. Analizando….. ©YSC 2008 38
- 39. El Concepto de Producto - Mercado Qué satisfacer? ¿ Funciones o necesidades Grupos de compradores ¿A quién ía satisfacer? l og c no Te ©YSC 2008 ¿Cómo satisfacer? 39 Danny Barbery Montoya, Msc.
- 40. ¿Cómo saber cuál es mi mercado? ©YSC 2008 40
- 41. Oreo vs. Chip Ahoy! Ejemplo de posicionamiento "Milk's Favorite Cookie" Crazy with chips! ©YSC 2008 41 Danny Barbery Montoya, Msc.
- 42. ©YSC 2008
- 43. ©YSC 2008
- 44. ©YSC 2008
- 45. GLOBAL ECONOMY ©YSC 2008
Editor's Notes
- http://www.flickr.com/photos/dnevill/141809815/ CC Attribution-NoDerivs License Dan Nevill
- http://www.flickr.com/photos/wheatfields/139277374/ CC Attribution License Christian Guthier
- http://www.flickr.com/photos/smartjunco/384290043/ CC Attribution-NoDerivs License Andrew W. Sieber
- http://www.flickr.com/photos/edans/263107907/ CC Attribution License Enrique Dans
- http://www.flickr.com/photos/aqaba/304927371/ Attribution-NoDerivs License John Parkinson
- value innovation is at the centre of the concept of “ Blue Ocean Strategy ” which combine cost and differentiation W. Chan Kim is The BCG Chair Professor of Strategy and International Management at INSEAD. He was a professor at the University of Michigan Business School. He has served as a board member as well as an advisor for a number of multinational corporations in Europe, the U.S. and Pacific Asia. He is an advisory member for the European Union and a Fellow of the World Economic Forum...... Full Bio Renée Mauborgne is The INSEAD Distinguished Fellow and a Professor of Strategy and Management at INSEAD, France. Mauborgne is a fellow of the World Economic Forum. Her Harvard Business Review articles, co-authored with W. Chan Kim, are worldwide bestsellers and have sold over half a million reprints. Their Value Innovation and Fair Process articles were selected as among the best classic articles ever published in Harvard Business Review .......
- W. Chan Kim is The BCG Chair Professor of Strategy and International Management at INSEAD. He was a professor at the University of Michigan Business School. He has served as a board member as well as an advisor for a number of multinational corporations in Europe, the U.S. and Pacific Asia. He is an advisory member for the European Union and a Fellow of the World Economic Forum...... Full Bio Renée Mauborgne is The INSEAD Distinguished Fellow and a Professor of Strategy and Management at INSEAD, France. Mauborgne is a fellow of the World Economic Forum. Her Harvard Business Review articles, co-authored with W. Chan Kim, are worldwide bestsellers and have sold over half a million reprints. Their Value Innovation and Fair Process articles were selected as among the best classic articles ever published in Harvard Business Review .......