Which Webinar Will Win?               David Castro, Director of Partner and Service Provider Marketing© 2012 Marketo, Inc....
Here Are the Stats…    Number of Registrants: 109%            Number of Conversions: 76%    $ Value of Opportunities: $...
Here Are the Pages…Page 3                 #mus12   © 2012 Marketo, Inc.
Page 4   #mus12   © 2012 Marketo, Inc.
Here Are the Variables…Page 5                 #mus12   © 2012 Marketo, Inc.
Page 6   #mus12   © 2012 Marketo, Inc.
And the Winner Is…                                   Number of Registrants: 109%                                   Number...
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Multivariate Testing and Results - Landing Page Analysis (presented at Marketo 2012 User Summit)

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Multivariate results of web registration form/landing page testing for webinar campaign. Presented at Marketo 2012 User Summit. May 2012.

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Multivariate Testing and Results - Landing Page Analysis (presented at Marketo 2012 User Summit)

  1. 1. Which Webinar Will Win? David Castro, Director of Partner and Service Provider Marketing© 2012 Marketo, Inc. Marketo Proprietary and Confidential
  2. 2. Here Are the Stats… Number of Registrants: 109% Number of Conversions: 76% $ Value of Opportunities: $411KPage 2 #mus12 © 2012 Marketo, Inc.
  3. 3. Here Are the Pages…Page 3 #mus12 © 2012 Marketo, Inc.
  4. 4. Page 4 #mus12 © 2012 Marketo, Inc.
  5. 5. Here Are the Variables…Page 5 #mus12 © 2012 Marketo, Inc.
  6. 6. Page 6 #mus12 © 2012 Marketo, Inc.
  7. 7. And the Winner Is… Number of Registrants: 109% Number of Conversions: 76% $ Value of Opportunities: $411KPage 7 #mus12 © 2012 Marketo, Inc.

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