Carazo Communications Capabilities Presentation


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Award-winning marketing communications pros team up to focus their deep industry experience and insight on helping clients in the electrical, lighting, lighting controls, energy efficiency, solar energy, and green building industries. We provide strategic and tactical expertise in market research, copy development, promotion, publicity, print, video, multimedia, web, Internet, and events.

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Carazo Communications Capabilities Presentation

  1. 1. Carazo Communications Marketing Solutions for the Electrical, Lighting, Controls & Energy Efficiency Industries
  2. 2. The Retrofit Target > Over 4 million U.S. buildings in need of energy-efficient electrical and lighting upgrades. Most existing buildings were designed 10+ years ago; before lighting controls were mandated by code and part of the normal building design criteria. A Booming Market > Energy-Efficient Solutions
  3. 3. Specializing in > Electrical Industry Marketing <ul><li>Carazo Communications knows the markets for energy-efficient solutions and we can help you connect your brand with targeted contractors, integrators and distributors. </li></ul><ul><li>Our Electrical Marketing Group provides: </li></ul><ul><ul><li>An understanding of the CII construction and retrofit markets </li></ul></ul><ul><ul><li>Award-winning Fortune 400 marketing experience </li></ul></ul><ul><ul><li>Successful launch, PR and promotional support of industry brands </li></ul></ul><ul><ul><li>Strategic marketing communications in all media </li></ul></ul><ul><ul><li>Diverse energy efficiency and lighting industry resources </li></ul></ul><ul><ul><li> </li></ul></ul>
  4. 4. Your Marketing Goals + Our Industry Smarts <ul><li>The Electrical Marketing Group is plugged into the electrical, lighting, energy efficiency, sustainability and green building markets. </li></ul><ul><li>Our unique team delivers: </li></ul><ul><ul><li>Award-winning senior pros with extensive B2B marketing expertise </li></ul></ul><ul><ul><li>Knowledge of the electrical, lighting and controls product mix and the specification, contractor, integrator and distribution channels </li></ul></ul><ul><ul><li>Strategically driven creative communications and promotion </li></ul></ul><ul><ul><li>Technical depth via our affiliation with XTRM Services, an energy efficiency & lighting consulting firm </li></ul></ul><ul><ul><li>Highly responsive, flexible and cost-effective solutions </li></ul></ul>
  5. 5. Tap Into Our Extensive Industry Experience <ul><li>The Electrical Marketing Group team has served many electrical industry manufacturers and organizations, as well as architectural, construction, and distribution firms, including > </li></ul><ul><li>360 Electrical </li></ul><ul><li>Appleton Electric Company </li></ul><ul><li>Chloride North America </li></ul><ul><li>Cooper B-Line </li></ul><ul><li>Cooper Wiring Devices </li></ul><ul><li>Enerlites </li></ul><ul><li>ESL Power Systems </li></ul><ul><li>HOK </li></ul><ul><li>IDEAL Industries </li></ul><ul><li>McGill Electrical </li></ul><ul><li>NAED </li></ul><ul><li>O-Z / Gedney </li></ul><ul><li>Siemens </li></ul><ul><li>Snake Tray </li></ul><ul><li>Springfield Electric Supply </li></ul><ul><li>TED Magazine </li></ul><ul><li>Toshiba Surveillance & IP Video </li></ul>
  6. 6. Benefit from Our Combined Industry Experience <ul><li>Dan Carazo </li></ul><ul><li>Dan O’Connell </li></ul><ul><li>John Bursich </li></ul><ul><li>Sonia Coleman & Brett Coleman </li></ul><ul><li>Andy Bobrow </li></ul><ul><li>Dan’s a veteran director of corporate branding and marketing for Cooper Wiring Devices with a decade of electrical industry experience as strategic marketer, journalist and author serving Cooper B-Line, NAED, Snake Tray, ESL Power Systems, 360 Electrical, & TED Magazine/ </li></ul><ul><li>For over 17 years Dan O’Connell has provided smart media PR exposure for technology and industrial companies interested in leveraging new technology, including Appleton Electric, IDEAL Industries, McGill Electrical & Toshiba Surveillance. </li></ul><ul><li>For 11 years, John, an award-winning art director, managed the marketing communications group for Cooper B-Line. </li></ul><ul><li>Brett and Sonia combine for over two decades of marketing experience including work with NAED, IDEA, IMARK Group & HOK; Brett provides web design, online data base and CMS implementation, interactive and print graphic design solutions; Sonia manages and writes communications projects & events. </li></ul><ul><li>Andy is an award-winning filmmaker, producer/director/writer who creates technical multimedia and video programming. </li></ul>
  7. 7. TED GreenRoom > ”Green Electrical Sells” Energy Efficiency Marketing Blog Exchanging thoughts with a broad network of industry experts, Dan Carazo reports weekly on the trends, products, standards, and technologies that shape the markets for energy-efficient products.
  8. 8. NAED > Commercial Green Electrical Upgrades Brochure
  9. 9. NAED > Commercial Green Electrical, Lighting and Lighting Control Upgrades Brochure
  10. 10. NAED > Commercial Green Building Upgrades Brochure
  11. 11. NAED > Energy Efficiency & Lighting Controls Distributor Educational Program
  12. 12. Enerlites > Brand Positioning & Launch Program for Lighting Controls and Devices
  13. 13. Enerlites > Brand Launch Program for Lighting Controls and Devices
  14. 14. Cooper B-Line > Ad for Commercial Electrical Construction Products
  15. 15. Cooper Wiring Devices > Electrical Devices Product Line Sales Brochure
  16. 16. TED Magazine > Article on Automated Commercial Building Construction Market
  17. 17. Swanstone > Website for Manufacturer of Residential Construction Materials
  18. 18. IDEAL Industries > Media Placement of Feature Article on Network Testing Procedures
  19. 19. Cooper Wiring Devices > Award-winning Brand Launch Program for New Division
  20. 20. NAED > Commercial Green Electrical Upgrades Contractor Brochure
  21. 21. Cooper Wiring Devices > Launch Ad for Wiring Devices and Lighting Controls Upgrade
  22. 22. Chloride North America > Corporate Communications for Power Protection/Conditioning Leader
  23. 23. Springfield Electric Supply Company > Customer Performance Overview
  24. 24. HOK > Building Design Resources Website for Global Architectural & Design Firm
  25. 25. NAED > Commercial Green Lighting & Controls Upgrades Contractor Brochure
  26. 26. Cooper B-Line > Ad for Commercial Datacom Cable Management System
  27. 27. Snake Tray > Catalog for Commercial Cable Management & Power Distribution Systems
  28. 28. Snake Tray > Catalog for Commercial Cable Management & Power Distribution Systems
  29. 29. Enerlites > Trade Booth for Green Building Event Introducing New Brand
  30. 30. XTRM Services > Commercializing Energy-Efficient Lighting Products & Services <ul><li>Carazo Communications is affiliated with energy & lighting consulting firm XTRM Services. </li></ul><ul><li>As part of the XTRM Services team we can also provide: </li></ul><ul><ul><li>Lighting and energy control product development, technical product evaluation, design & Beta site testing </li></ul></ul><ul><ul><li>Market analysis </li></ul></ul><ul><ul><li>Energy specialist training </li></ul></ul><ul><ul><li>Sales channel strategies </li></ul></ul><ul><ul><li>Regional sales representation & management </li></ul></ul>
  31. 31. Green Electrical $ells > Profit from the Booming Market for Energy-Efficient Products & Services <ul><li>Dan Carazo’s new book explains how the energy efficiency mega-trend is reshaping construction, electrical sales and careers. </li></ul><ul><li>This marketing overview of the Green Building market focuses on the keys to profiting from the fastest growing construction segment. Over 80 experts share what’s in demand. And how to sell it. Ideal for anyone involved with the built environment. Paperback is available in quantity at discount pricing. Review Green Electrical $ells at: </li></ul>
  32. 32. Carazo Communications Dan Carazo 516 . 921 . 7199 [email_address]